Customer Centric Selling

JUNE 24, 2015

After graduating from college, IBM spent a year teaching me about computers for the SMB market, business fundamentals and selling skills. IBM taught me about hardware and software and I mistakenly thought my job was to educate buyers. Some scotch was involved and ultimately the epiphany came.

Epiphany 40

Epiphany Territories Call-back Small Business 40

Velocify

MAY 31, 2012

Our hypothesis was that through observation of their day-to-day workings we would learn better how they used our software or more importantly when they didn’t use our software. All the visits were valuable, but one visit in particular shapped our software development direction drastically.

Leads360 40

Leads360 Epiphany Software Software 40

Partners in Excellence

DECEMBER 15, 2013

What Apps, Software, Tools Can’t You Live Without? I’ve a terrific marketing assistant (Ashley) who helps with a lot of our marketing and client management stuff. The Four Steps To The Epiphany by Steve Blank. Lean Sales And Marketing — Making Workflow Visible The Discovery A Virtual Sales MBA Part 2.

Hotels 90

Hotels Travel Airlines Epiphany 90

Chili Piper

AUGUST 27, 2018

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Slow lead response times are a symptom of a larger issue which is marketing/sales alignment.

Lead Rank 40

Lead Rank Top of Funnel Inbound Marketing Qualified Lead 40

Tony Hughes

MARCH 19, 2018

In 2005 I was running the Australian region of a global software company and we did three of the four biggest deals globally for the corporation. You need to wire a bias for yourself into their requirements so that the document that eventually comes to market, in the form of tender or RFP/RFQ, favors you 'between the lines'.

Forecasting 70

Forecasting Epiphany Competition Lead Rank 70

Chili Piper

AUGUST 27, 2018

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Slow lead response times are a symptom of a larger issue which is marketing/sales alignment.

Lead Rank 40

Lead Rank Top of Funnel Inbound Marketing Qualified Lead 40

Mindtickle

MARCH 24, 2022

Alice : I think that I had an epiphany. I’ve always really focused on the CEO, but I had positioned myself in the market more as a sales generalist because I think I didn’t understand, I was growing and learning, and that’s what I did. Marketing is from hello to I’m your loyal customer.

Sales Leadership 52

Sales Leadership Hiring Call-back Cold Calling 52

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 135

Hiring Ideal Customer Profile Top of Funnel Lead Rank 135

Vengreso

JANUARY 13, 2023

But with so many on the market, where do you start and how do you choose? Geared toward enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant.

Paid Content 73

Paid Content Conversion Top of Funnel Hiring 73