Jonathan Farrington

NOVEMBER 13, 2011

My Epiphany of Almost “Damascus Highway” Proportions. Whilst I cannot claim to have experienced an epiphany of “Damascus Highway” proportions, it did cause me to make fundamental changes to the way I conducted business. Published by Jonathan Farrington at 2:12 am under General. One response so far.

Epiphany 36

Epiphany eBook Collateral Face-to-face 36

Zoominfo

AUGUST 20, 2019

Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. customer experience company-focused industry-focused personal growth business lessons marketing strategy. Share an epiphany you’ve had in your personal or professional life.

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Epiphany Industry Follow-up Case Study 138

Tony Hughes

NOVEMBER 4, 2018

But here is the epiphany I had in working with these focus groups and capturing their issues and insights: Customer Relationship Management has been hijacked by software technology. Instead they talk about ‘customer experience’ initiatives and CRM is merely one piece of the puzzle (marketing automation, portals, mobility, social, etc.).

CRM 82

CRM Strategy Customer Epiphany 82

Zoominfo

AUGUST 20, 2019

It’s difficult to stay inspired, relevant, and creative in B2B marketing. Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. Share an epiphany you’ve had in your personal or professional life. Discuss your marketing strategy.

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Epiphany Scale Industry Account Based Marketing 100

Babette Ten Haken

NOVEMBER 16, 2017

Besides, these statements are created by organizational committee (or the marketing department). Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. And that epiphany becomes the key to innovating themselves out of their current, status quo resting state.

Epiphany 80

Epiphany Face-to-face SME Retention 80

Partners in Excellence

DECEMBER 15, 2013

I’ve a terrific marketing assistant (Ashley) who helps with a lot of our marketing and client management stuff. The Four Steps To The Epiphany by Steve Blank. Lean Sales And Marketing — Making Workflow Visible The Discovery A Virtual Sales MBA Part 2. I outsource as much as I can.

Hotels 105

Hotels Travel Airlines Epiphany 105

Babette Ten Haken

SEPTEMBER 12, 2018

Or, the biz card or professional profile on LinkedIn is full of marketing and sales spiel and lingo which appears light-hearted and almost self-deprecating, with pseudo-titles created for what they do. Arriving at that epiphany is professional innovation, in my Playbook. On both sides of their professional card.

Ideal Customer Profile 131

Ideal Customer Profile Positioning Customer Epiphany 131

Customer Centric Selling

JULY 28, 2014

They had an epiphany! As a result, they modified their approach to their market. It was this type of conversation that the company''s salespeople learned to have after attending our workshop that allowed them to begin to understand the value the prospect organization could realize from a relatively small investment.

Epiphany 61

Epiphany Prospecting Discount Engineering 61

Alice Heiman

JULY 12, 2023

Hear how Cassandra Gholston, CEO of PartnerTap, built a data sharing application that allows companies to leverage the strengths of their partners and expand their reach into new markets. She also shares how she overcame startup challenges in implementation and marketing and built a thriving revenue team.

SAP 62

SAP Epiphany Enterprise Enterprise 62

Babette Ten Haken

AUGUST 14, 2017

When that epiphany happens, sales stupidity is no longer a viable, competitive, professional option. Sales and marketing professionals become more conversant and comfortable with the technical complexities and issues factoring into what they market and sell. Where are those STEM colleagues when you need them most?

Competition 58

Competition Epiphany Hiring Decision Maker 58

Babette Ten Haken

AUGUST 22, 2018

First, when many of us experience this professional epiphany, it takes our breath away. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales.

Epiphany 59

Epiphany Customer Retention SME 59

SugarCRM

OCTOBER 18, 2021

Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customer service automation, marketing automation, and many, many other related software categories. Then came the advent of spam in your Hotmail inbox, which spawned the marketing automation category with companies like Epiphany.

CRM 49

CRM eGain Siebel Epiphany 49

Keith Rosen

JULY 8, 2017

Others blame lackluster performance on poor training, coaching, support, a saturated market, competition, difficult customers, weak leads, and a limited, unqualified database of prospects to call. Okay, maybe not the epiphany you’re looking for yet, right? Nothing new and mind-blowing? Keep reading.

Coaching 90

Coaching Social Media Intent Epiphany 90

Openview

NOVEMBER 20, 2017

As part of our recent Go-to-Market Forum, I had the opportunity to sit down with sales leader, Mike McGuinness , and pick his brain about his best advice for successfully scaling enterprise sales organizations. This is a companywide question that permeates your go-to-market messaging. It never ends. Have one funnel.

Scale 72

Scale Enterprise Enterprise Hiring 72

Pipeliner

JANUARY 25, 2019

Epiphany breakthroughs get you to a new level of thinking. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. With a society and culture that wants to point the finger at someone else, it is very tough to teach accountability. The process of life cannot speed up in an instantaneous results culture.

Epiphany 40

Epiphany Lead Rank Analysis Social Selling 40

Velocify

MAY 31, 2012

After this epiphany moment, I begin to more actively listen and found that there is so much chatter in the world around us from mainstream media, social media, and casual interactions with co-workers, friends and family. Through this experience I learned that people don’t often know what they need, they just know what they want.

Leads360 40

Leads360 Epiphany Software Software 40

Customer Centric Selling

JUNE 24, 2015

After graduating from college, IBM spent a year teaching me about computers for the SMB market, business fundamentals and selling skills. Some scotch was involved and ultimately the epiphany came. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. so they could improve bottom line results.

Epiphany 40

Epiphany Territories Call-back Small Business 40

The ROI Guy

JANUARY 25, 2017

During the earliest phases of the buyer’s journey, the buyer has yet to have an "epiphany" and need help understanding their issues, prioritizing challenges and exploring possible solutions, and it is here that sales reps can be vital and make a significant difference in ultimate win rates. Summit Keynote Presentation, John Neeson.

Comparison 49

Comparison Epiphany Lead Rank Lead Scoring 49

Jonathan Farrington

NOVEMBER 19, 2011

Whilst I cannot claim to have experienced an epiphany of “Damascus Highway” proportions, it did cause me to make fundamental changes to the way I conducted business. In fact, I read it three times in order to ensure that I had fully digested the wisdom.

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Epiphany eBook Negotiation Face-to-face 32

Adaptive Business Services

AUGUST 2, 2017

A prospecting epiphany. The business that I went back into was one that I loved but, I had not been in that market, even as a sales manager, for three or four years. Compound this with being a borderline OCD control-freak and counting on others, let alone managing them, or taking orders … not good.

Epiphany 48

Epiphany Real Estate Cold Calling Construction 48

Tony Hughes

MARCH 19, 2018

You need to wire a bias for yourself into their requirements so that the document that eventually comes to market, in the form of tender or RFP/RFQ, favors you 'between the lines'. That’s what marketing departments in the 80’s taught sales people to do: feature, function, advantage, benefit – keep projecting all of this value out there.

Forecasting 70

Forecasting Epiphany Competition Lead Rank 70

Chili Piper

AUGUST 27, 2018

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Slow lead response times are a symptom of a larger issue which is marketing/sales alignment. Slow lead response times. Or even worse…never calling at all.

Lead Rank 40

Lead Rank Top of Funnel Inbound Marketing Qualified Lead 40

Chili Piper

AUGUST 27, 2018

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Slow lead response times are a symptom of a larger issue which is marketing/sales alignment. Slow lead response times. Or even worse…never calling at all.

Lead Rank 40

Lead Rank Top of Funnel Inbound Marketing Qualified Lead 40

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137

Mindtickle

MARCH 24, 2022

Alice : I think that I had an epiphany. I’ve always really focused on the CEO, but I had positioned myself in the market more as a sales generalist because I think I didn’t understand, I was growing and learning, and that’s what I did. Marketing is from hello to I’m your loyal customer.

Sales Leadership 52

Sales Leadership Hiring Call-back Cold Calling 52

Babette Ten Haken

MARCH 20, 2019

However, then they have a professional epiphany. Her programs are forged from her background as a STEM professional in clinical research, new product development, market research and sales. Then, based on those job titles, these professionals infer what they “think” each colleague “does,” functionally. Find out more right here.

Retention 10

Retention Ideal Customer Profile Strategy Epiphany 10

Hubspot Sales

AUGUST 2, 2018

Though marketed as a love story, it’s the film’s unique look at the competitive world of medical sales that makes it worth watching. One of Tom Cruise's most famous roles, his turn as Jerry Maguire tells the story of a sports agent who has a moral epiphany -- and loses his job for sharing it. Jerry Maguire (2000).

Film 112

Film Epiphany Insurance Insurance 112

Janek Performance Group

MARCH 28, 2022

Today, with uncertain markets and unforeseen challenges, sellers must be better storytellers. This sets the stage for the story and the epiphany, the realization, to come. More than anything, it’s a way to connect. In fact, storytelling is about bonding with others. Before beginning any story, know your audience. Famous last words.

Epiphany 62

Epiphany Course Decision Maker Examples 62

Vengreso

JANUARY 13, 2023

But with so many on the market, where do you start and how do you choose? Geared toward enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant.

Paid Content 73

Paid Content Conversion Top of Funnel Hiring 73

SalesFuel

FEBRUARY 26, 2025

Business success depends on two key factors: understanding who your customers are and being willing to pivot when the market demands it. Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them?

Research 52

Research Tools Marketing Survey 52

Pipeliner

APRIL 4, 2018

VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. Companies get away with it because marketers know the power of the word revenue. Fat chance. The reason?

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Revenue Company Epiphany Advertising 66