Sales and Marketing Management

JUNE 13, 2018

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Company 180

Company Epicor Scale Top of Funnel 180

Vengreso

JULY 12, 2022

The past three years have seen radical shifts in the B2B sales landscape. From sales organizations having to go from in-person selling to virtual selling, to shifting how prospecting is done by leveraging online tools – there has been a lot to navigate. Subscribe to Modern Selling on the app of your choice!

Churn 125

Churn SugarCRM Customer Epicor 125

SugarCRM

SEPTEMBER 10, 2024

When choosing CRM software, we have one of two choices: a bespoke CRM (AKA a custom CRM) or an off the shelf CRM (out of the box). This allows you to collaborate with sales teams, looking at real-time data to drive follow-ups or marketing strategies. But not all CRMs are the same. Of course, each of these uses specialized tools.

CRM 26

CRM SugarCRM Sage SYSPRO 26

SugarCRM

OCTOBER 1, 2024

You can then use this data to inform decisions that improve sales, marketing, and customer support efforts. And with built-in sales and marketing automation, Sugar takes away some of the manual work too. As for Pipedrive, this CRM helps businesses simplify their sales processes. For some, simpler will mean ‘easier’.

SugarCRM 26

SugarCRM Comparison Epicor Scale 26

Insight Demand

MAY 12, 2014

So if salespeople don’t challenge what customers have learned online with insight, then sales will be forced to follow the customer down the road of commoditization and discounting, because the customer has a limited view of the value of your product. ” Gord Smith, Director of Sales – Hitachi Canada. Insight Selling Fail.

Epicor 30

Epicor SAP Discount Up-Sell 30

Insight Demand

JANUARY 17, 2014

Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. ” Gord Smith, Director of Sales – Hitachi Canada. ” Jeff Everton, Sales Enablement and Productivity – Epicor Software. Book Trailer.

Epicor 26

Epicor How To Discount Buyer 26