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With so many options on the market and an oversaturation of generic sales and marketing messages, the retention strategies and personalization techniques used to retain customers must also evolve. Our research, this year, shows that 58% of sales and marketing leaders say that churn has gotten worse over the last 12 months.
Furthermore, the solution needed to integrate with Moeller’s existing data system, website, and marketing efforts. After testing different internal and external methods to stay organized and evaluating multiple vendor options, SugarCRM’s Sugar Sell and Sugar Market stood out for their ability to meet these specific needs.
Although Microsoft Dynamics shares similar sales and marketing capabilities, like customer journey management, salesforce automation, and customization options, the main differences between the two solutions lie in their respective price points and integration capabilities. This solution integrates well with external marketing tools.
This allows you to collaborate with sales teams, looking at real-time data to drive follow-ups or marketing strategies. SugarCRM integrates with many of these, monetizing ERP data by working with systems such as: Epicor Syspro SAP Sage 100 Sage X3 NetSuite QuickBooks Acumatica. Of course, each of these uses specialized tools.
You can then use this data to inform decisions that improve sales, marketing, and customer support efforts. And with built-in sales and marketing automation, Sugar takes away some of the manual work too. Sage and Epicor, document management systems (e.g. Dropbox and DocuSign), B2B data intelligence software (e.g.
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