Sales and Marketing Management

JUNE 13, 2018

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Company 180

Company Epicor Scale Top of Funnel 180

Vengreso

JULY 12, 2022

With so many options on the market and an oversaturation of generic sales and marketing messages, the retention strategies and personalization techniques used to retain customers must also evolve. Our research, this year, shows that 58% of sales and marketing leaders say that churn has gotten worse over the last 12 months.

Churn 125

Churn SugarCRM Customer Epicor 125

SugarCRM

SEPTEMBER 10, 2024

When choosing CRM software, we have one of two choices: a bespoke CRM (AKA a custom CRM) or an off the shelf CRM (out of the box). This allows you to collaborate with sales teams, looking at real-time data to drive follow-ups or marketing strategies. Again, this may be preferable for a startup that is keen to take a product to market.

CRM 49

CRM Sage SugarCRM SYSPRO 49

SugarCRM

OCTOBER 1, 2024

You can then use this data to inform decisions that improve sales, marketing, and customer support efforts. And with built-in sales and marketing automation, Sugar takes away some of the manual work too. With some CRMs, companies have to change how they work to suit the software’s rigidity.

SugarCRM 26

SugarCRM Comparison Scale Epicor 26