No More Cold Calling

JANUARY 30, 2014

A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: .

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Opportunity data helps identify favorable conditions for a company to act on when prospecting. What is B2B Data? Opportunity Data.

B2B 245

B2B Data Vendor Intent Data 245

Zoominfo

OCTOBER 28, 2021

“Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. Here’s the good news: There are ways to move enterprise sales along quicker if you focus on areas you can control.

Enterprise 130

Enterprise Enterprise Decision Maker Churn 130

No More Cold Calling

JUNE 15, 2017

We were one of 12 vendors under active consideration. My prospect: Had a relationship with an existing vendor for basic sales training (When I asked why the buyer didn’t contract with this company, I was told their system didn’t have advanced capabilities.). Spent time in Europe where the existing vendor was headquartered.

Account 257

Account Referrals Sales Qualified Lead Lead Generation 257

SBI Growth

SEPTEMBER 15, 2013

The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process. Was this a trusted vendor and how could I be sure? Luis runs Sales Enablement for a Fortune 250 sales enterprise. They weren’t interested in each component in the product.

Tools 300

Tools Sales Tools Collateral Vendor 300

SBI

OCTOBER 23, 2017

Dun & Bradstreet @DnBUS D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. Xactly @xactly Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management.

Vendor 140

Vendor Hoovers Lead Rank Sales Qualified Lead 140

Sales and Marketing Management

JUNE 22, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. Business objectives can be complex and often political, end customer expectations are even more demanding in the digital age, and enterprise regulatory and compliance needs have increased. . Too often, the initial implementation cycle takes too long.

B2B 207

B2B Customer Vendor Enterprise 207

DiscoverOrg Sales

MAY 24, 2017

When DiscoverOrg hosted a Meet-Up event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected insights into how successful sales people identify and access key decision makers at targeted accounts. The vendor only presented the two solutions discussed and nothing else. One of the CIOs referred to them as his “Lieutenants.”

Account Based Marketing 264

Account Based Marketing Decision Maker Referrals Vendor 264

Tenbound

JANUARY 28, 2025

– Are we struggling with lead generation, prospecting, or closing deals? Step 2: Define Your Budget Sales technology software comes in a wide range of pricing modelsfrom freemium options to enterprise-grade solutions. – Vendor Websites: Explore feature lists, case studies, and demo videos directly from vendors.

Sales Technology 91

Sales Technology Software Software Vendor 91

No More Cold Calling

NOVEMBER 14, 2013

Your customers already think all vendors are the same, because everyone has the same message and makes the same promises. With referral introductions from people your buyers know and trust, you walk straight into meetings with your ideal prospects. Associations Enterprise Sales Management Small Business' You have a choice.

Competition 218

Competition Referrals Gatekeeper Social Media 218

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news? Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

FEBRUARY 28, 2025

How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business. The result?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

No More Cold Calling

NOVEMBER 4, 2013

With this strategy, you’re missing out on the opportunity to talk to your prospects and clients, and to engage them in value discussions. You’re giving them information about your company and your prices, but prospects don’t care about any of that stuff until they know what’s in it for them. Wake up, salespeople. Comment Here.

Cold Calling 198

Cold Calling Hiring Small Business Small Business 198

Zoominfo

NOVEMBER 11, 2020

We handle roughly 80 accounts of both existing customers and prospects, with an average of around 15,000 employees in each account. With access to intent data , we get in front of the prospect not just when we’re evaluating vendors but also when we’re researching a problem. No other account managers have the same treatment.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Sales and Marketing Management

AUGUST 3, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. End customer expectations are even more demanding in the digital age, and enterprise regulatory and compliance needs have increased. . Post go-live, enterprise technology customers tend to feel stranded and lost in space.

B2B 177

B2B Customer Vendor Enterprise 177

Sales and Marketing Management

AUGUST 28, 2020

According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Here are some ways that sales teams can remain productive and maximize opportunities with prospects. .

Software 177

Software Software Skype Transportation 177

Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In part two, we are going to look at 5 go-to-market prerequisites that you need to consider if your expedition into enterprise is going to be a success. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

Zoominfo

NOVEMBER 5, 2020

Especially in the enterprise. So, you see enterprises buying data from a multitude of vendors with different specializations and attempting to stitch it all together through a complicated system relying on data analysts, engineers, and product managers. And their delivery methods are as ancient and varied as can be imagined.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Hubspot Sales

MARCH 13, 2025

This begins at the sales rep level but can become an enterprise-wide problem when sales staff, from reps up to SVPs, focus on their year-to-date (YTD) positions against quota. But mid- to low-level buyers have the tools to evaluate offerings on their own in fact, 96% of prospects do their own research before talking to a human sales rep.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

The Pipeline

AUGUST 5, 2011

Because of this, vendors have worked to develop the best apps that can bring all the necessary business functionality to an individual on the go. She focuses on enterprise technology in the area of customer relationship management. Prospecting. 3 R’s of Prospecting Success. About Lauren Carlson. 2Fwww.facebook.com.

Pipeline 275

Pipeline Hiring Travel Twitter 275

Pointclear

JULY 16, 2013

According to the research study, “Connecting the Dots between Content and Sales”, by IDG Enterprise Research, content quality and integrity is very important to decision-makers. Their main concern was how vendor bias would impact the information quality. Lead Quality Drives Increased Revenue.

Lead Generation 225

Lead Generation Sales Qualified Lead Marketing Qualified Lead Leads 225

Zoominfo

MAY 26, 2020

Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield. 5 Reasons Sales Reps Need Access to Company Hierarchy Data Company hierarchy data is more than just a family tree that offers context about your customers and prospects.

Enterprise 100

Enterprise Enterprise Data B2B 100

No More Cold Calling

APRIL 26, 2012

Shift the focus of your emails to your prospect (it’s not about you) and watch your sales take off! Shift the focus to your recipient—your prospect or client—and gain more attention and more business in less time. It’s all about “I,” “us,” “we,” “our,” and only incidentally about solving the prospect’s problem. Comment Here.

ACT 275

ACT Advertising Advertising Direct Mail 275

Bernadette McClelland

FEBRUARY 25, 2018

But here is what most of us sales folks seem unaware of: today’s business velocity and high levels of disruption means that markets mature more quickly, and maturing markets are now underpinned by the need for buyers to consolidate and reduce their vendor lists. So, which accounts should you target?

Pipeline 207

Pipeline Vendor Policies Sales Leadership 207

No More Cold Calling

JULY 19, 2012

Tons of information about potential clients and vendors is available via websites, social media, and through sales intelligence platforms. Marketing people tell sales professionals that up to 70 percent of a decision to buy is made before a prospect ever talks to a salesperson. Yes, prospects research us and know about us.

Buyer 267

Buyer Social Media Media Vendor 267

Sales and Marketing Management

APRIL 26, 2019

Specifically, prospecting and lead generation; managing the core, middle-of-the-funnel sales activities; and creating customer advocates and boosting referral selling. Vendor businesses therefore need specialized staff that understand where customers are searching for information. The days of the sales generalist are over.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

DiscoverOrg Sales

FEBRUARY 6, 2018

This is because Job title is a basic, fundamental part of the Ideal Customer Profile: Even if every other piece of the puzzle is perfect – the right industry, the right time, a perfect pitch – if the prospect is in the wrong department, or doesn’t have purchasing power … nothing else matters. Opportunity data.

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

DiscoverOrg Sales

NOVEMBER 6, 2018

“I get involved with the relationships that we have with vendors, service providers, and product provisioning,” Kingsley says, “that speaks to the employee experience. Data security, vendor trust, and system reliability. I’m focused on reinforcing and building culture and driving trust in the organization.”. Focus on usability.

Resources 224

Resources Decision Maker Compensation Vendor 224

Zoominfo

AUGUST 29, 2019

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. Only after you understand your prospect’s situation and the challenges of their IT environment, you can pick up the phone and talk about a solution. Now quintuple it. Be specific.

Account Based Marketing 199

Account Based Marketing Referrals How To Vendor 199

No More Cold Calling

FEBRUARY 20, 2014

Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? Why won’t your salespeople pick up the phone and actually talk to prospects? Associations Enterprise Sales Management Salespeople' (Read “ Mobilizing the Corner Office—What CEOs Want From You.”). Lies You Tell Gatekeepers.

Gatekeeper 218

Gatekeeper Referrals Cold Calling Hiring 218

DiscoverOrg Sales

SEPTEMBER 21, 2017

It’s another thing entirely to detect predictive signals from a prospect with whom you’ve never interacted … or didn’t even know existed. While technology aims to expand your capacity to engage with multiple individuals, you can only really engage with one prospect at a time. Maybe you weren’t actively prospecting to them.

Outbound 215

Outbound Hiring Account Campaigns 215

Sales Hacker

SEPTEMBER 25, 2019

Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. So let’s look at how to drive sales in a high-growth situation, so the transition from SMB to enterprise is smoother (and faster). 2 rules for transitioning from SMB to enterprise. That’s not hard to believe.

Enterprise 89

Enterprise Enterprise Ideal Customer Profile Lead Rank 89

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

SBI

DECEMBER 4, 2018

John: TechTarget’s data and insight products for sales called Priority Engine and Qualified Sales Opportunities are built on proprietary knowledge of enterprise purchase intentions and the specific people involved in them within accounts. John: We specialize in the enterprise technology space, across 100+ specialty categories.

Intent Data 139

Intent Data Intent Data Enterprise 139

SBI

SEPTEMBER 12, 2018

TimeTrade can be integrated into almost any channel, allowing prospects and customers to make meetings and appointments at the peak of their interest. It is an all-in-one connector of enterprise-class CRM-driven processes and the tools that people actually use day-by-day. My Hot Picks for Off-Site SalesTech Vendor Events.

Vendor 106

Vendor InsideView Hotels Hiring 106

Vengreso

NOVEMBER 19, 2024

The advantages of AI-driven sales tools are manifold: Efficiency Boost: Automate tasks such as data entry , scheduling, and follow-ups, freeing up sales reps to engage with prospects. This adaptability ensures that your sales team can engage and connect with prospects through their preferred communication channels.

Software 114

Software Software Scale Sales Qualified Lead 114

DiscoverOrg Sales

OCTOBER 3, 2017

Strategic enterprise customer acquisitions often require a synchronized effort from sales, marketing, product leaders, and executives: For account-based sales to be successful, everyone needs to be on the same page in understanding the customer and specific opportunities within the target company. It’s the proverbial “same-page.”.

Account Based Marketing 159

Account Based Marketing Report Decision Maker Ideal Customer Profile 159