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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

Small business owners are feeling that pressure, with 53% saying they feel they’re at a competitive disadvantage in terms of meeting customer expectations compared to their enterprise counterparts. Ultimately, they can compete through judicious use of technology.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years.

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PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

That source of truth is a great tool for achieving transparency in Salesforce. We build pipeline and velocity through our sequences and sales engagement tool, as well as signals for our team, to make sure that we’re on track. After ADP, I got into the CRM space through companies like Vantive (bought by PeopleSoft).

Oracle 113
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PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems. In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world. I’ve run domestic, I’ve run international. So, let’s figure that out.

Scale 18
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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. This significant increase in revenue positioned JD Edwards for a premium sale price when they merged with PeopleSoft. Let’s flash back almost two decades now. Something needed to change.

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PODCAST 77: Navigating the Pace and Pressure of Startup w/ Vikas Bhambri

Sales Hacker

Because they already have tools in place, they have people in place, they have processes in place. I came into Oracle via the PeopleSoft acquisition where I was a sales engineer. Sam Jacobs: You’ve been at Oracle, which is really ground zero for learning and understanding true enterprise technology sales. Sam’s Corner.

Oracle 60
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GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. Kraig Swensrud: Qualifieds number, number three, number three. Into qualified.