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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. What’s interesting about my experience as a consumer is that I was marketed to on Instagram based on my prior engagement with photos of jewelry on my feed.

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“Why I’m So Interested In Selling,” Martin Mackay

Partners in Excellence

I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe. Having been the VP International Marketing for a couple of years, my boss at the time told me “It is time you had a real job” and gave me my first sales management role. I remember my first $1m deal – at PeopleSoft in probably the year 2001.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.

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PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. I’m curious about the transition and journey of big enterprise sales to joining a smaller organization.

Oracle 113
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Hello, Sales Development World with Chris Pham

SalesLoft

Director of Sales Development at Birst and author of Economical Growth: 10x w/ Enterprise Account-Based Sales Development Chris Pham is joining us on the Salesloft blog as part one of a five part series on trends in sales development.

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PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems. In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world. We’re going to market in about a month. We have about sixteen customers.

Scale 17
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Meet the Spiff Team: Chapter Three

The Spiff Blog

Dave Kozisek, Senior Enterprise Product Manager. Dave started his career in sales and marketing prior to falling in love with the balanced left/right brain usage of product management. Jeff Romano, Enterprise Account Executive. Returning to his roots, he moved back to California to earn his MBA at Pepperdine University.

Meeting 62