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Are We Playing Hunger Games? Key Questions Confronting Inside Sales

Pointclear

Britton Manasco is a principal with Manasco Marketing Partners. His new firm, which specializes in strategic positioning and provocative sales messaging, is called Visible Impact. So I attended this event expecting to find out more about how and when resources would be flowing to inside sales teams.

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How the SVP of Sales Executes in the Enterprise

SBI Growth

Our guest on SBI TV is Stephen Mohan, SVP of North American Sales for XPO Logistics. Stephen has led several enterprise sales forces and is the perfect guest to discuss how to execute in the enterprise. To follow along, leverage SBI’s.

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10 Must-Have Inside Sales Technologies

Hubspot Sales

Similarly, your business's inside sales team needs the right technology to be as productive and impactful as possible. Not to mention, just because the tools and tech you have in place for your outside sales team work well for their needs, doesn't necessarily mean they'll be an ideal fit for your inside sales reps, too.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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Stay Relevant During an Industry Shift

SBI Growth

One area CEOs can focus on during this period of change is the sales and marketing functions. Modernizing Sales and Marketing during an Industry Shift. The challenge many B2B sales and marketers face, however, is how to transition the legacy team to the new industry. Enter the Talent Assessment.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

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Personalize Communications and Win High-Value Clients With Account-Based Marketing

Sales and Marketing Management

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm.