Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. What Is Enterprise Level Sales? Self Sales.

Enterprise 113

Enterprise Enterprise Ideal Customer Profile Sales Process 113

Zoominfo

FEBRUARY 10, 2021

It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. Enterprise firms do the best at innovating new products compared to the total number of businesses. Source: ZoomInfo.

Company 246

Company Face-to-face Enterprise Enterprise 246

PandaDoc

MARCH 25, 2025

Big-budget enterprise sales teams arent out-selling you because they have deeper pocketstheyre winning because they have better systems. While small and mid-market businesses (SMBs) represent 43.5% Instead of building tools that fit your specific needs (and budget), they focus on enterprise-level solutions with sky-high price tags.

Enterprise 52

Enterprise Enterprise Proposal Sales Qualified Lead 52

Zoominfo

FEBRUARY 23, 2023

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

Government 100

Government Data Policies How To 100

Sales Hacker

JANUARY 9, 2023

My first day in B2B sales, I onboarded with an account executive who was part of my new company’s enterprise sales team. Confession: I had no clue what he meant by “enterprise.” I had no clue what he meant by “enterprise.”. Related: How to Transition from SMB to Enterprise: Tips from 3 Experts. Selling to mid-market.

Ideal Customer Profile 104

Ideal Customer Profile Enterprise Enterprise Marketing 104

SBI Growth

DECEMBER 5, 2013

Having an enterprise-wide Customer Master File (CMF) is the ideal first step. Sales, Finance, Marketing and Customer Service need this alignment. This work also includes data governance and process flows. Armed with BPM’s and Personas, sales and marketing become much more effective. All interactions align to this view.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. Why sell to the government?

B2G 91

B2G Government Buyer Persona Cold Calling 91

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

DiscoverOrg Sales

AUGUST 29, 2017

First, RainKing and DiscoverOrg were playing in a very large market: B2B Sales and Marketing is a massive opportunity, so it was okay to have a competitor. Ten years selling in the same market. Are we better at upselling, but they’re better at selling enterprise deals? And then doubt crept in as well.

Competition 251

Competition Hiring Enterprise Enterprise 251

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Get the top takeaways from the conversation, including how incentives need to be reworked to scale enterprise, in this post.

System 105

System Scale Outsourcing Services Lead Rank 105

Bigtincan

SEPTEMBER 13, 2021

Implementing an enterprise content management (ECM) strategy used to be a complex, tedious process. Modern enterprise organizations have too many files for archaic ECM strategies like this to work. This means content governance teams can: Spend less time auditing or organizing files. Who can or can’t access the file.

Enterprise 105

Enterprise Enterprise Strategy How To 105

Sales and Marketing Management

MARCH 29, 2018

These platforms typically fall into three basic categories: Growth Infrastructure - Foundational platforms are defined here such as data-sharing, joint market research, supply chain efficiency and increased sales effectiveness. Market Development - Simply, these platforms are designed to create incremental demand.

Retail 195

Retail B2C Enterprise Enterprise 195

Sales and Marketing Management

SEPTEMBER 2, 2019

Author: Ben Thoren This past May marked the one-year anniversary of Europe’s General Data Protection Regulation (GDPR), a data privacy regulation that has had a significant impact on the way enterprises process and store personal data. Do we have clear data governance processes in place and are they regularly communicated to our team?

Data 209

Data Government Face-to-face Enterprise 209

The ROI Guy

DECEMBER 7, 2012

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program.

Enterprise 75

Enterprise Enterprise Demand Generation Demand Generation Targets 75

Sales and Marketing Management

JULY 26, 2018

This could include data from relevant industry organizations, government economic indicators and various inflationary measures for different geographies. Erik Charles is the vice president of strategic marketing with Xactly , which provides cloud-based enterprise and software services.

Training 206

Training Penetration Government CRM 206

Hubspot Sales

APRIL 1, 2025

Before you start Googling: No, AI agents arent secret spies fueled by mysterious government schemes. Despite their misleading name, AI agents were designed to assist, enhance, and optimize the operations and workflows of various businesses, especially enterprise-level ones. I know I sound cryptic AF, so allow me to explain further.

Enterprise 52

Enterprise Enterprise Lead Rank Data 52

Zoominfo

MARCH 5, 2024

A new ZoomInfo survey of more than 1,000 go-to-market professionals shows frontline workers have eagerly adopted common tools such as ChatGPT or AI-powered CRMs, helping users achieve a 47% boost in productivity and saving GTM professionals an average of 12 hours per week. The goal of this report is to bridge that gap.

Marketing 130

Marketing Survey Lead Rank Government 130

Sales and Marketing Management

AUGUST 31, 2018

He had prepared an epic slide deck for government regulators, yet only two minutes into the presentation, they were already peppering him with questions. government regulators, and he would answer their questions as they arose, period. The banking executive was frustrated. He asked if they could hold their questions until the end.

Sage 197

Sage Government Banking Microsoft 197

Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

Licensing 88

Licensing Software Software Enterprise 88

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Data 130

Data Government Decision Maker Lead Rank 130

Sales Hacker

OCTOBER 10, 2019

Data Governance & Salesforce Objects. Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business. RELATED: If You’re Building Your B2B Marketing Strategy, Start Here.

Government 71

Government SalesForce Objections Lead Rank 71

Zoominfo

MARCH 28, 2023

A strong data management framework combines data governance, quality control, security, analysis and automation to make sure data is both accurate and reliable. Your third-party data sources are equally as important as the tools you use to manage your data,” ZoomInfo product marketing manager Neha Nirkondar says.

Data 130

Data Government Policies System 130

Zoominfo

MAY 15, 2020

Looking at industries that employ the most women as analyzed from ZoomInfo’s database, the following industries offer the strongest options for women to be promoted to management and CEO: Organizations (including nonprofits and associations) Schools and colleges Hospitals Government agencies.

Promotion 232

Promotion Nonprofit Construction Engineering 232

Zoominfo

FEBRUARY 15, 2024

Improving Governance Responsible governance is central to how we operate as a business, and we are constantly examining the ways we work to create a more equitable, inclusive company. Today, 61% of ZoomInfo’s leased properties are carbon-neutral, as are 92% of the cloud computing services ZoomInfo relies upon.

Report 130

Report Government Policies Groups 130

HeavyHitter Sales

FEBRUARY 23, 2013

Triple Point Technologies www.tpt.com   – Triple Point Technologies is fundamentally changing how purchasing departments operate by enabling them to implement proactive "market-based" procurement and risk management programs.   “ON24 is the virtual communications platform for the global enterprise. ON24 www.on24.com

Company 152

Company Analytics Enterprise Enterprise 152

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market. 2) Spanning markets. Vertical markets such as Healthcare, MarTech etc.

Lead Rank 96

Lead Rank Strategy Segment Marketing 96

Hubspot Sales

APRIL 23, 2018

In 2013, Veronica Juarez left a longtime career in state government to take a chance with a one-year-old ride sharing company called Lyft. Her role as director of government relations was built around helping state and local governments understand the unique value proposition Lyft offered their communities and citizens.

Transportation 111

Transportation Scale Government Travel 111

Highspot

MAY 25, 2022

As the company’s former Senior Director of Product Marketing, he has spent the last seven years creating content for customer-facing teams. We recently had an opportunity to sit down with Dan to discuss his content management journey and the value that governance has brought to Rimini Street.

Government 52

Government Policies Guidelines Scale 52

SBI

JANUARY 26, 2021

Pam : A leading internet browser’s enterprise team uses the Bigtincan enablement solution to easily and effectively engage with partners outside their company. Additional keys to success include the right collaboration, processes and governance. Pam Dearen VP Marketing Communications, Bigtincan.

Government 118

Government Apparel Retail Sales Enablement 118

Pointclear

JUNE 26, 2012

Britton Manasco is a principal with Manasco Marketing Partners. One marketing and inside sales executive at a large and well known company told me about how her organization is frustrated by the scarcity of sales people (inside and outside) who are capable of closing closeable business. (It Are we playing hunger games?

Inside Sales 162

Inside Sales Hiring Conference Field Sales 162

Zoominfo

MARCH 16, 2022

In February 2022, ZoomInfo released its 2021 Sustainability Report — a deep dive into our social, governance, and environmental responsibilities over the past year. Our privacy policy and practices have been certified under TrustArc’s Enterprise Privacy and Data Governance Practices. We are also certified under EU-U.S.

Report 130

Report Hiring Compensation Nonprofit 130

Zoominfo

FEBRUARY 12, 2024

CRM Software: Your All-in-One Sales Hub Offering more than just data management, the right customer relationship management (CRM) solution can help align sales with marketing, making for consistent messaging and a unified approach to customer engagement. HubSpot: Traditionally a more common choice for SMBs looking for an all-in-one solution.

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Zoominfo

MARCH 15, 2024

And while it’s easy to assume large enterprises have data cleansing down to a science, one major global survey found that CRM data decays by about 34% annually, with nearly half of users estimating their companies lose more than 10% in annual revenue because of poor data quality. The first phase requires defining your business data needs.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Highspot

MAY 20, 2021

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine. Equip Reps with Enterprise-Ready Training and Coaching.

Government 98

Government Enterprise Enterprise Report 98

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. It allows us to respond quicker to quotation requests and track the client’s activity.

Software 52

Software Software Maximizer Proposal 52

Zoominfo

APRIL 20, 2021

In October 2020, we attained TrustArc’s TRUSTe Enterprise Privacy Certification Seal by demonstrating responsible data collection and processing practices for the data that populates our more than 120 million contact profiles. Privacy laws are important for protecting our personal identities and keeping our possessions secure.

Policies 130

Policies Hiring Guidelines Consumer 130