Do you need an Enterprise Selling Plan (ESP)?
Sales 2.0
MAY 1, 2020
Selling to enterprise accounts needs to be a habit, like eating well or working out, you need to make it part of your DNA. You are going to have to put in a lot of effort to land an enterprise account. They “touch” an enterprise account in the same way as a 100-person company. Big fish have big wallets. Do you care enough?
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