Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing

Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile

Zoominfo

JULY 23, 2025

For sales reps and GTM leaders trying to hit ambitious targets, understanding how to build a successful B2B sales engine in 2025 is the difference between predictable growth and avoidable heartbreak. Personalization at Scale With AI and Automation AI sales tools can help sales reps create customized outreach content at scale.

Ideal Customer Profile

Zoominfo

APRIL 17, 2025

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

Sales Tools

Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. Plus, an analysis of the top 75 trending sales AI tools. And then originally trained as an aerospace engineer.

Scale

Zoominfo

SEPTEMBER 17, 2024

Sellers who fuel their sales process with advanced signals and the latest AI tools create twice the opportunities as their counterparts, save up to 10 hours per week on time-consuming administrative tasks, and improve productivity by 60%. The advantage is clear. How do they do it?

Hiring

Janek Performance Group

JULY 10, 2025

For sales teams, adopting the right AI tools is not just a fancy upgrade but a necessity that could transform team performance and productivity. However, with numerous tools available, it can be challenging to determine which ones can make a difference. The Rise of AI in Sales — Why Now?

Tools

Act!

JANUARY 13, 2025

Is AI the future of search engine optimization ? Tech powerhouses, including Google and Microsoft, have launched their AI-powered tools to tap into the growing popularity of genAI. But how has artificial intelligence affected search engine algorithms ? Lets explore the answers to these questions and more.

Engineering

MTD Sales Training

NOVEMBER 14, 2024

Versatility: Sales video content marketing can be used across various platforms — social media, websites, email campaigns, and webinars — making it a versatile tool for reaching different audiences. This helps search engines understand the context of your video, improving its chances of appearing in search results. .”

Paid Content

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring

Zoominfo

OCTOBER 9, 2024

By integrating with tools that incorporate target data from external sources and providing seamless communication between sales and marketing, these solutions provide a comprehensive view of target accounts and enable data-driven decision-making across the customer journey. By automating this aspect of the sales process, Align.ly

Software

Hubspot Sales

SEPTEMBER 12, 2024

B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media. B2C Buyers Who Are Your B2B Buyers?

Hubspot

Cincom Smart Selling

APRIL 10, 2025

This strategic discipline ensures that salespeople have the necessary tools, content, processes, and technology to engage buyers effectively and close deals more efficiently. From faster quotes to fewer errors, see how the right tools can turn your sales process into a growth engine. What is Sales Enablement?

Sales Enablement

Zoominfo

AUGUST 8, 2024

Enablement also has a halo effect on your culture and talent retention, giving sellers the tools, tactics, and confidence to stay motivated about building their careers. Sales engineering, customer success, and support teams all require content and training.

Sales Enablement

MTD Sales Training

FEBRUARY 21, 2023

4: SALES MANAGER / SALES ENGINEER As the job title suggests, individuals in these roles either manage sales teams or co-ordinate the technical side of the sales pipeline. Sales Engineers are sometimes called Systems Engineers or Pre-Sales Support. Check out our Account Management Courses for more.

Hiring

Zoominfo

MARCH 26, 2025

Because business today operates at a speed and scale most tools and teams arent built to comprehend. Morale goes up when the tools help them succeed instead of creating confusion. Ultimately, a smooth-running revenue engine depends on eliminating blind spots. Corporate family trees constantly shift with mergers and spin-offs.

Data

Zoominfo

JUNE 1, 2025

B2B revenue teams aren’t struggling because of a lack of tools or automation. ZoomInfo’s 2025 Go-to-Market Intelligence Report lays this out with proprietary data and expert insights, and gives GTM leaders a blueprint to operate smarter, faster, and more creatively by making intelligence the center of their revenue engine.

Ideal Customer Profile

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Understanding the power of video tools for selling will help you compete better and achieve your marketing goals.

Video

No More Cold Calling

JUNE 29, 2025

Referrals are your most powerful growth engine. More tools. Yet in 29 years, I’ve never met a company where everyone who interacts with a client during the buying experience knows how—and when—to ask for a referral. That’s not just a missed opportunity. That’s leaving revenue, relationships, and reputation on the table. More admin.

Referrals

Sales Hacker

JULY 11, 2025

That means your Reels, captions, images, alt text, and hashtags can now appear in search engine results. Search engines will crawl : Captions Alt text Hashtags Bios Historical posts dating back to January 1, 2020 are eligible for indexing. You can opt out by going to: Settings → Privacy → Search Engine Indexing → Turn Off.

Engineering

The Sales Collective

JULY 22, 2025

A Blueprint Provides a Path, Not a Puzzle New sales hires are drowning in information—new products, new tools, new names. At The Sales Collective, we help companies design sales processes that shorten ramp time, increase win rates, and set the foundation to turn sales chaos into a predictable engine for success.

Hiring

Sales Hacker Training

OCTOBER 11, 2024

We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it. If you want more insights or access to the tools and templates KD uses, he has a full program here. But there’s a fundamental flaw in this approach: results live in the past.

Sales Leadership

Hubspot Sales

JULY 10, 2025

With businesses increasingly adopting integrated billing tools, Commerce Hub helps teams close the loop between sales, finance, and operations. The tool simplifies the quote-to-cash process by enabling users to generate documents, share payment links, and track transaction statuses within HubSpot. The best part? It’s completely free.

Hubspot

Pipeliner

OCTOBER 30, 2024

Now, with the infusion of AI, podcasting is becoming an even more formidable tool for sales teams. AI tools can analyze listener behavior, preferences, and engagement metrics, providing valuable insights into what content resonates most with audiences. AI tools can generate transcripts quickly , making this process seamless.

Top of Funnel

Hubspot Sales

AUGUST 7, 2024

If your engineering team doesn’t have the time or inclination to clone your application, you can use tools like Storylane to create a replica of your software with a simple plugin. Although a collection of compiled screenshots could meet the most basic need, I find that it takes a little more effort to really wow a prospect.

Closing

Predictable Revenue

JULY 14, 2025

Tools pitch speed, scale, and simplicity. The post How to Build a Modern Outbound Engine appeared first on Predictable Revenue. But here’s the reality: reply rates tank. Messages blend into the noise. Targeting gets lazy.

Outbound

Zoominfo

APRIL 15, 2025

This highlights the lack of compelling bottom-line use cases delivered by mass-market AI tools, such as chatbots or basic CRM assistants, which are the most popular tools in our survey. These tools help streamline day-to-day tasks and offer actionable insights into prospect behavior.

Survey

The Sales Collective

JUNE 10, 2025

Step 2: Work Backwards From That Outcome Once your desired outcome is clear, it’s time to reverse engineer your approach. Sample Scenario: Selling an Analytics Tool to a Marketing Director Let’s bring this to life with a sample scenario. This is where preparation becomes strategic.

Top of Funnel

Partners in Excellence

JANUARY 22, 2025

Many are doing mediocre to bad research and call prep using these tools. These tools take away all the work we don’t want to do, all the tedious work, all the work we struggle most with. ” What James and his colleagues were discussing, is to get the most out of these tools, you must have pretty deep expertise.

Engineering

Hubspot Sales

JULY 18, 2025

For example, when I worked with a project management SaaS client, we mapped a typical buyer journey like this: A marketing director realizes their team is missing deadlines (Awareness), compares tools like Asana and Monday.com (Consideration), and then signs up for a free trial with my client’s software (Decision).

Top of Funnel

Zoominfo

JANUARY 29, 2025

GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B

No More Cold Calling

APRIL 6, 2025

Its a proven, measurable system that transforms trust into your most powerful sales engine. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales teams treat referrals as an afterthought rather than an intentional, repeatable system. Hope isnt a strategy.

Referrals

Zoominfo

FEBRUARY 20, 2025

Marketers using ZoomInfos account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%. Marketing Teams: Precision Targeting That Delivers Marketing has always been a blend of art and science, but data is tipping the scales toward science. Real-time insights power precision targeting.

Report

RingDNA

JULY 2, 2025

CTSP – Certified Technical Sales Professional The Certified Technical Sales Professional (CTSP) certification is tailored for sales engineers , solution consultants, and technical account managers involved in complex or product-heavy sales cycles. Duration: Self-paced with 15 structured modules Cost: ~$989 4.

Scale

SalesFuel

DECEMBER 16, 2024

Its also a powerful tool for raising awareness and nurturing relationships. As Mackling points out, search engines favor B2B blogs, especially those with quality writing and relevant keywords. By understanding your target audience and offering valuable insights, its easier for search engines to connect you.

Paid Content