The Spiff Blog

NOVEMBER 22, 2022

If you’re currently creating sales comp plans for the new year and are struggling to come up with compensation plans for your sales engineers, you’re not alone. The best sales engineers are technically-minded like an engineer, forward-thinking like a product manager, and have the selling chops of an AE.

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Engineering Compensation Commission Motivation 71

Smooth Sale

AUGUST 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Digital Marketing Strategies That Significantly Empower Business Growth In today’s digital age, small businesses face challenges and opportunities in their quest for success. Tailoring marketing efforts to these personas ensures that messages are relevant and engaging.

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Paid Content Strategy Marketing Social Media 100

MEDDIC

SEPTEMBER 22, 2022

When you think of tech salespeople and you think of engineers, you think of two completely different kinds of people, or you think of people like Jeff Bezos and Elon Musk. In this article, we will look at why those in tech sales with an engineering background succeed in tech business. GREAT LISTENERS. It’s also about repetition. .

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Engineering Up-Sell Face-to-face Training 52

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Provide routine feedback to product management on market needs.

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Engineering Decision Maker SalesForce Sales Qualified Lead 52

Sales and Marketing Management

OCTOBER 4, 2017

Affiliate marketing? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Online push models built around SEO are subject to Google’s continuously changing algorithms, and affiliate marketing often lacks the oversight necessary to build a robust network.

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Engineering Hiring Networking Channels 227

Sales Hacker

SEPTEMBER 18, 2020

Their goal is to build a cohesive revenue engine with ever-growing disjointed parts. That’s why I’ve built out the Revenue Engine Framework to help drive you to success. And it’s not just for CROs; if you’re a marketer, SDR, sales rep, manager, VP, or CRO, this one’s for you. Simple right?

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Engineering Revenue Hiring Lead Rank 126

Allego

OCTOBER 8, 2024

In today’s fast-paced and competitive sales environment, the importance of effective sales training cannot be overstated. A strong sales training program combined with modern sales training software directly impacts sales performance, win rates, and overall revenue. Allego/RAIN Group What Is Sales Training Software?

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Software Software Training Scale 62

Smooth Sale

OCTOBER 8, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Elevate Your Marketing Campaigns And Boost Sales Marketing campaigns can be incredibly effective in driving sales and increasing customer numbers, but they don’t always succeed. Start by defining your ideal buyer and researching the target market.

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Campaigns Outsourcing Services Marketing Hiring 86

Smooth Sale

SEPTEMBER 11, 2024

Marketing is one of the most effective ways to grow your business and customer base. If you don’t market your business, people can’t find out about it. Effective marketing isn’t simply telling people about your brand; good marketing means making it appealing and applicable to people. First, think about your niche.

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Marketing How To Social Media Hiring 100

Showpad

JUNE 22, 2020

It might come across as a bold statement — sales enablement is your engine to drive digital transformation. . In this blog post, I will show you why sales enablement should be set up in a way that it becomes the engine and the driving force for your digital transformation efforts in sales. .

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Engineering Sales Enablement Top of Funnel Coaching 96

Awarathon

SEPTEMBER 23, 2024

The best AI sales training platforms in India are revolutionizing how sales professionals enhance their skills, making learning more efficient and impactful. By leveraging cutting-edge technology, these platforms provide tailored training experiences that boost sales performance and support continuous growth. Why choose Awarathon?

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Training Hiring Scale Video 52

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Trends Marketing Lead Rank Conference 333

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

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Data Scale Lead Rank Marketing 130

Smooth Sale

SEPTEMBER 4, 2024

Photo by Digital Artist AI-Generated via Pixabay Attract the Right Job or Clientele: Fundamentals for Up-skilling Digital Marketing for Business and Career With all the modern skills currently in demand, digital marketing is among the most important. They often email relevant individuals and businesses directly.

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Marketing Social Media Lead Rank Lead Scoring 78

Smooth Sale

AUGUST 27, 2024

Photo by Attract the Right Job or Clientele: The Best Tips to Implement SEO on Your Website Search Engine Optimization (SEO) is essential for any website that wants to increase visibility, attract more visitors, and ultimately drive conversions. Avoid spammy link-building practices, as these can lead to penalties from search engines.

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Lead Rank Lead Scoring Engineering Google Analytics 169

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

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Hiring Marketing Top of Funnel Cold Calling 222

Smooth Sale

FEBRUARY 26, 2023

Photo By Gerard Altman via Pixabay Attract the Right Job Or Clientele: Five Super-Effective Digital Marketing Strategies Being in a competitive marketplace and remaining relevant requires a digital marketing strategy for your business. Our collaborative blog offers five super-effective digital marketing strategies below.

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Strategy Marketing Inbound Lead Nurturing 78

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. A Lack of Training. The Rise of Cross-Functional Teams.

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Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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Paid Content Marketing Social Media Top of Funnel 252

Pipeliner

AUGUST 21, 2023

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

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Scale Strategy Marketing Lead Rank 97

Smooth Sale

MAY 28, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. Scaling email marketing refers to sending more emails to more people over time.

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Email Marketing Campaigns Scale Marketing 100

Smooth Sale

MAY 23, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory.

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Marketing Social Media How To Small Business 117

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

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Marketing SugarCRM CRM Lead Rank 171

SBI

AUGUST 24, 2021

5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. By Lee Mayfield, Presentek.

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Marketing Engineering Remedy Face-to-face 153

Zoominfo

DECEMBER 19, 2018

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing.

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Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

AUGUST 24, 2017

Today’s sales leaders agree on today’s top sales training challenges: it’s too expensive, there’s not enough time, and there’s a lack of engagement. Add to this the fact that when surveyed, the majority of sales leaders question the effectiveness of their current sales training programs. Practice-Driven Sales Development.

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Training Handbook ROI Hotels 237

Smooth Sale

FEBRUARY 9, 2024

Photo by u_n898l6o2op via Pixabay Attract the Right Job Or Clientele: Marketing Strategies to Embrace for Small Business Growth Strategizing a robust marketing plan is advantageous and frequently essential for success in small business’s wide and cutthroat world. It’s not just about distributing facts.

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Small Business Small Business Strategy Social Media 78

Act!

SEPTEMBER 4, 2024

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionize the marketing industry ? Generative AI tools like ChatGPT , Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their decision-making and work. Let’s discuss a few real-world examples.

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Marketing Top of Funnel ACT Lead Rank 52

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

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Paid Content Webinar Metrics Hiring Top of Funnel 130

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

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Marketing Sales Enablement Collateral Microsoft 115

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

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Research Marketing Trends How To 52

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

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Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

OCTOBER 5, 2021

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Billy Gene is Marketing Inc.

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Channels Marketing Outsourcing Services Lead Rank 100

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

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Paid Content Inbound Account Based Marketing Marketing 77

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

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Ideal Customer Profile Top of Funnel Marketing Lead Rank 62