SBI Growth

APRIL 26, 2024

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek?

Campaigns 177

Campaigns Marketing Engineering Revenue 177

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

DECEMBER 19, 2018

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

SBI Growth

APRIL 28, 2020

The modern engineering organization is tooled, skilled, and increasingly experienced in delivering products using Agile methodology. This hard-won transformation required fundamental shifts in the processes by which product is designed, developed, and maintained. Yet the business impact of all this.

Engineering 292

Engineering Tools Consumer Software 292

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Trade Show Segment 214

SocialSellinator

OCTOBER 18, 2022

Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, “what is inbound marketing?”

Tools 126

Tools Buyer Persona Social Media Inbound 126

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

DiscoverOrg Sales

JULY 5, 2017

Suppose they’ve completed several successful engineering contracts with Novartis in the U.S., You might say Engineering (a practice area) “owns” the current job, led by a project manager. A sales rep or account manager “owns” the Novartis whale account on the sales side, and Marketing “owns” anything defined as a campaign.

Account 289

Account Campaigns Engineering Harvest 289

SocialSellinator

AUGUST 8, 2023

In an era dominated by technology and online presence, businesses increasingly rely on digital marketing strategies to succeed. Among these strategies, search engine marketing emerges as a powerful tool to boost online performance.

Engineering 97

Engineering Marketing Strategy Tools 97

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. Business is more competitive than ever, and conventional prospecting is simply no longer enough.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 2379 Other Heavy & Civil Engineering Construction – 237990. 321213 Engineered Wood Member Manufacturing.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

SEPTEMBER 29, 2022

Product managers and engineers can see the roadblocks sales teams face and experience firsthand the challenges of product-specific objections. A 2021 survey from the Pragmatic Institute found that among product professionals, uncovering new market opportunities isn’t happening nearly enough. Protect your experts.

Engineering 130

Engineering Scale Call-back Decision Maker 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Final Thoughts on YouTube for B2B Marketing. We say yes!

B2B 217

B2B Marketing Lead Scoring Lead Rank 217

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Scoring 171

SBI

AUGUST 24, 2021

5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. 2: They don’t know how or when to use content or tools.

Marketing 153

Marketing Engineering Remedy Face-to-face 153

SBI Growth

FEBRUARY 25, 2019

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

Energy 196

Energy Lead Generation Marketing Top of Funnel 196

Allego

FEBRUARY 28, 2023

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there?

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

BuzzBoard

NOVEMBER 30, 2023

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

Zoominfo

FEBRUARY 2, 2021

Their engineers take typical features in your average CRM and expand them to fill in enterprise operations’ numerous roles. Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. Learn how your CRM can improve campaigns with automation – A Guide to Marketing Automation.

Enterprise 290

Enterprise Enterprise Company CRM 290

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Scoring 173

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” However, considering the present and future landscape, adhering only to surface-level efforts is rarely useful.

Small Business 105

Small Business Small Business Tools Prospecting 105

Sales and Marketing Management

FEBRUARY 21, 2023

Most effective marketing plans in the digital age include a strategy around search engine optimization, including the use of Google AdWords and other keyword advertising tools. appeared first on Sales & Marketing Management.

Advertising 177

Advertising Advertising Engineering Google 177

The Pipeline

FEBRUARY 4, 2020

More roles, more tools, more input, more enablement, more you name it, yet the CSO Insight, it is not leading to more on a performance basis. Just as some of the numbers AE’s drive vs. Sales Engineers are questionable. And honestly, some are set up for them with the scrubbing leads get from Marketing before they reach the SDR.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

The Pipeline

OCTOBER 3, 2019

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Account-based isn’t new – but it is en vogue. About Scott Miller.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales and Marketing Management

OCTOBER 16, 2017

It’s a powerful conversion tool at least as old as the Gospels. Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. Are there environmental concerns?

Real Estate 243

Real Estate Construction Scale Hiring 243