Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Partners in Excellence

MAY 28, 2024

The term, “prompt engineering,” is relatively new to most of us. But as the LLMs have emerged and grown, the concepts of prompt engineering are starting to fill our feeds. Prompt engineering is one of the hottest jobs in the market. And prompt engineering is the means by which they conduct these conversations.

Engineering 142

Engineering Conversion Objections Tools 142

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

The Pipeline

OCTOBER 15, 2019

Much like the ponies, timing in prospecting is a mug’s game. I remember watching a group of investors who seemed comfortable discussing their view of prospecting success. They felt that if they can add 1,000 records to an automation engine, and come up with 2 – 3 leads, it was working. Time Costs. A blended approach?

Prospecting 212

Prospecting Influencer Buyer Education 212

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

DiscoverOrg Sales

JULY 5, 2017

It could be a target prospect account you’re already researching, or a current client you’d like to expand. Suppose they’ve completed several successful engineering contracts with Novartis in the U.S., You might say Engineering (a practice area) “owns” the current job, led by a project manager. Who owns the global campaign?

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. Marketing teams pour budget into new accounts that arent really new. Its hard to stomach, but scenarios like this play out every single day.

Data 130

Data Revenue Scale Territories 130

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. These tools help streamline day-to-day tasks and offer actionable insights into prospect behavior.

Survey 130

Survey Forecasting Lead Rank Lead Scoring 130

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

No More Cold Calling

APRIL 6, 2025

Its a proven, measurable system that transforms trust into your most powerful sales engine. You know that high-performing sales teams dont rely on chance; they build referral-driven pipelines that produce prospect introductions, shorten sales cycles, and eliminate the noise of traditional prospecting. Marketing isnt a strategy.

Referrals 177

Referrals Pipeline Face-to-face GoldMine 177

Sales Hacker

DECEMBER 21, 2023

Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing. Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team.

Engineering 128

Engineering Face-to-face Scale Proposal 128

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

SEPTEMBER 29, 2022

But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. It can also enhance the customer and prospect experience, elevate the conversation, and ultimately help close more deals.

Engineering 130

Engineering Scale Call-back Decision Maker 130

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 98

Paid Content Top of Funnel Webinar Metrics Marketing 98

SBI Growth

MARCH 29, 2024

The marketing engine is a crucial part of a B2B organization’s branding and pipeline. While CMOs invest heavily into enhancing the customer experience and moving prospects down the funnel, their spending is often scrutinized by other functions, questioning marketing’s contribution to the company’s revenue.

B2B 177

B2B Revenue Marketing Funnel 177

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Sales engineering, customer success, and support teams all require content and training.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. But so many marketers and salespeople don’t do this and do not do it in the right order.

Marketing 39

Marketing Intent Data Social Media eBook 39

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Hubspot Sales

AUGUST 7, 2024

With a variety of sales demo environments to choose from, each catering to a specific need or use case, you can ensure you’re showing prospects exactly what they want to see. Each sales demo environment should be built up around the basics: Who is the target audience, and what story are you selling to the market?

Closing 104

Closing How To Call-back Software 104

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Every engineer I shipped out, slowed our development. If you think about it, the characteristics of these conversations are very similar to sophisticated prompt engineering.

Engineering 124

Engineering Decision Maker Tools Face-to-face 124

Janek Performance Group

JANUARY 22, 2025

Providing a secure central location to store your voluminous data, including your companys contacts and communication with customers, prospects, or anyone you with whom you engage, CRM lets you track all interaction, from likes on social media to emails, phone calls, and meetings. makes its own use of the common data.

CRM 118

CRM Lead Qualification Social Media Data 118

DiscoverOrg Sales

MAY 24, 2017

Before we discuss the top 10 takeaways from the panel, I want to make an important point: All the CIOs mentioned – and I agree – it’s often the Chief Marketing Officer (CMO) who buys IT these days , rather than the CIO. Do know your prospect’s org chart and the CIO’s “Lieutenants.”.

Account Based Marketing 264

Account Based Marketing Decision Maker Referrals Vendor 264

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Sales and Marketing Management

OCTOBER 16, 2017

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Early stage prospects often gravitate toward videos and short, educational demonstrations. Closing the deal.

Real Estate 243

Real Estate Construction Scale Hiring 243

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Sales and Marketing Management

FEBRUARY 23, 2020

Simply put: Your brain is a prediction engine. It’s called the Prospective Memory Model. Using the Prospective Memory Model. Prospective Memory means “remembering a future intention,” and using this model has remarkable advantages for every seller and marketer. Becoming Part of Your Buyer’s Future.

Intent 296

Intent ACT Influencer Call-back 296

No More Cold Calling

DECEMBER 19, 2019

We grew up with storybooks like Chicken Littl e, The Little Engine That Could, Click-Clack Moo, and Green Eggs and Ham. Prospects don’t care about your facts. Prospects don’t care about you … or me, for that matter. Want to learn more about connecting with prospects? What do you remember about a speaker, a movie, a novel?

Sales Qualified Lead 349

Sales Qualified Lead Hiring Face-to-face Cold Calling 349

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147