Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Trends Marketing Lead Rank Conference 333

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Pipeliner

MARCH 18, 2025

In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Optimize for SEO: Video content must be optimized for search engines by using appropriate keywords, descriptions, and tags.

Top of Funnel 99

Top of Funnel Funnel Video Strategy 99

Sales 2.0

MARCH 17, 2025

This role is somewhat like a sales engineer. Ive taken a stand against that kind of gobbledygook in marketing materials, emails, websites and conversations with prospects. Summary Dont use gobbledygook in any of your sales or marketing. Know your prospects and market well enough that you know you are being understood.

Engineering 195

Engineering Up-Sell Prospecting Course 195

Sales and Marketing Management

AUGUST 15, 2022

Search engine optimization tricks are a thing of the past. Today’s SEO boils down to a few best practices under proper site construction and solid content marketing. The post Forget SEO As You Knew It appeared first on Sales & Marketing Management.

Construction 348

Construction Engineering Marketing Sales 348

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

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Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

MARCH 25, 2021

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Marketing 246

Marketing Analysis Software Software 246

Sales Hacker

DECEMBER 21, 2023

Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing. Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team.

Engineering 127

Engineering Face-to-face Scale Proposal 127

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

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Segment Lead Rank Trends Marketing Qualified Lead 246

Act!

JANUARY 13, 2025

Is AI the future of search engine optimization ? This has been a topic of hot debate among marketers and business owners alike. But how has artificial intelligence affected search engine algorithms ? AI and SEO: A look back First things first AI technologies and search engines arent new to each other.

Engineering 52

Engineering Google Small Business Small Business 52

Sales and Marketing Management

DECEMBER 21, 2022

Making your B2B website search engine-friendly is key to increased revenue opportunities. The post How to Create SEO-Friendly Marketing Content appeared first on Sales & Marketing Management. Use these tips to make your site discoverable.

Marketing 35

Marketing How To Engineering B2B 35

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

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Paid Content Top of Funnel Webinar Metrics Marketing 97

SBI Growth

APRIL 26, 2024

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek?

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Campaigns Marketing Engineering Revenue 177

SBI Growth

JANUARY 23, 2024

This raises the question for many Go-to-Market (GTM) leaders: how do we use AI to help sales? AI development continues at a breakneck pace, with the number of use cases increasing by the day. How do we ensure smooth adoption of AI? And what value does it bring to the business?

Engineering 177

Engineering Sales Marketing Strategy 177

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. But so many marketers and salespeople don’t do this and do not do it in the right order.

Marketing 39

Marketing Intent Data Social Media eBook 39

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Data 246

SBI Growth

JANUARY 3, 2024

Understanding the right design and execution of Go-to-Market (GTM) levers in uncertain markets could help CEOs propel their revenue growth by making efficient use of existing resources. As an industry leader with clients and offices across the globe, careful use of such levers plays an integral role in Cisco’s value creation model.

Engineering 177

Engineering Revenue How To Resources 177

Sales and Marketing Management

APRIL 6, 2020

I've always wanted to make things more efficient, which is why I studied industrial engineering in college, and why I’ve always thought I would have been a great plant manager during the industrial revolution. Sales and marketing professionals, shareholders and, ultimately, customers all come out on the plus side. .

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Industry Revenue Engineering Fashion 279

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

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Paid Content Strategy Marketing Buyer Persona 194

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. This might include: A GTM-aware engineer A RevOps or DataOps lead A senior revenue stakeholder 3.

System 107

System Scale Outsourcing Services Lead Rank 107

SBI Growth

MARCH 29, 2024

The marketing engine is a crucial part of a B2B organization’s branding and pipeline. While CMOs invest heavily into enhancing the customer experience and moving prospects down the funnel, their spending is often scrutinized by other functions, questioning marketing’s contribution to the company’s revenue.

B2B 177

B2B Revenue Marketing Top of Funnel 177

SBI Growth

OCTOBER 2, 2024

For organizations that find themselves being outpaced by competitors and facing slowing revenue growth, it might be time for a go-to-market (GTM) revamp. While CEOs may successfully drive rapid growth over extended periods, eventually, an organization's very foundations must evolve to support more ambitious growth targets.

Engineering 156

Engineering Company Face-to-face Revenue 156

Alice Heiman

JULY 9, 2024

Having no plans of becoming a CEO, engineer Marko Dinic shares his 18-year journey to becoming the leader of a company that excels in compliance solutions. Adapting Through Economic Turmoil Facing market turmoil and recession, Marko had to downsize and rebuild, showcasing resilience and adaptability in leadership.

Engineering 130

Engineering Hiring Scale Government 130

SBI Growth

APRIL 28, 2020

The modern engineering organization is tooled, skilled, and increasingly experienced in delivering products using Agile methodology. This hard-won transformation required fundamental shifts in the processes by which product is designed, developed, and maintained. Yet the business impact of all this.

Engineering 292

Engineering Tools Consumer Software 292

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

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Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Powered by the industrys most robust and reliable B2B data engine, ZoomInfo helps leading companies outperform competitors and scale smarter.

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Sales Tools Tools B2B Lead Rank 130

SalesFuel

APRIL 28, 2025

91% of organizations say the website drives more revenue than any other marketing channel. The 2025 State of the Website survey, by Webflow, shares what marketers intend to change about their sites. Marketers want to appear current to consumers. As they experiment with website improvements, marketers will look to technology.

Marketing 59

Marketing Google Consumer Analysis 59

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. By solving this data puzzle on the back end, we give your go-to-market teams the clarity they need on the front end.

Data 130

Data Revenue Scale Territories 130

No More Cold Calling

APRIL 6, 2025

Its a proven, measurable system that transforms trust into your most powerful sales engine. Marketing isnt a strategy. Yet, too many sales teams treat referrals as an afterthought rather than an intentional, repeatable system. Your Referral Edge Referral selling is not just a conceptits your unfair advantage. Hope isnt a strategy.

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Referrals Pipeline Face-to-face GoldMine 177