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How to Keep Your Sales Kickoff Energy from Fizzling

Sales and Marketing Management

In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year. The post How to Keep Your Sales Kickoff Energy from Fizzling appeared first on Sales & Marketing Management.

Energy 296
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Building Value Through Energy Efficiency

Selling Energy

If you’re selling energy solutions in the built environment, you may find yourself being asked by your prospects, “Will this energy efficiency upgrade increase the value of my building?” This can be a difficult question to answer because it varies from situation to situation.

Energy 79
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Reframing Renewable Energy

Selling Energy

There wasn’t anything particularly unusual about seeing one; however, I did note a sign in the front window: “100% powered by renewable energy.” However, we’re not in the business of selling exclusively to clients or market segments interested in renewable energy.

Energy 79
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Pursuing Energy, Part One

Selling Energy

Many people invest in energy measures to save energy and/or money. While these are both great reasons in and of themselves, believe it or not there are plenty of people out there who are not motivated by either one of these drivers.

Energy 84
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Selling Energy Efficiency to Homeowners

Selling Energy

So, what about investments that improve that already attractive investment’s energy efficiency? It can provide a better financial return than the stock market, the money market, a certificate of deposit, or a bond.

Energy 87
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Selling Energy to Colleges and Universities

Selling Energy

Every now and then I’m asked about the best way to approach energy in colleges and universities. They might seem sprawling, intimidating and complex; however, I’ve discovered some ways to get their leadership’s attention and make things happen.

Energy 79
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Is Your Prospect Waiting for Energy Compliance?

Selling Energy

I was asked about prospects who say “no” to efficiency because of a misplaced emphasis on energy compliance. Their specific question was, “How do you convince a prospect to explore and invest in efficiency when their boss is just preoccupied with meeting local energy-efficiency benchmarking requirements?”.

Energy 77