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Is Your Prospect Waiting for Energy Compliance?

Selling Energy

I was asked about prospects who say “no” to efficiency because of a misplaced emphasis on energy compliance. Their specific question was, “How do you convince a prospect to explore and invest in efficiency when their boss is just preoccupied with meeting local energy-efficiency benchmarking requirements?”.

Energy 77
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Building Value Through Energy Efficiency

Selling Energy

If you’re selling energy solutions in the built environment, you may find yourself being asked by your prospects, “Will this energy efficiency upgrade increase the value of my building?” This can be a difficult question to answer because it varies from situation to situation.

Energy 79
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Is Your Prospect Waiting for Energy Compliance?

Selling Energy

I was asked about prospects who say “no” to efficiency because of a misplaced emphasis on energy compliance. Their specific question was, “How do you convince a prospect to explore and invest in efficiency when their boss is just preoccupied with meeting local energy-efficiency benchmarking requirements?”.

Energy 71
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Residential Energy, Part One

Selling Energy

We talk a lot about sales strategies and tactics that are appropriate for commercial and industrial prospects.

Energy 73
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3 Tips on Leveraging Energy Compliance

Selling Energy

I was recently asked about prospects who say “no” to efficiency because of a perhaps misplaced emphasis on energy compliance. Their specific question was, “How do you convince a prospect to explore and invest in efficiency when their boss is just preoccupied with meeting local energy-efficiency benchmarking requirements?”.

Energy 63
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Success Breeds Prospects

The Pipeline

Most sales people tend to ease off on their prospecting when they have a healthy pipeline. All kinds of opportunities to close at the peak, desperately prospecting (praying and hoping), at the bottom. Prospecting when your pipeline is “overflowing”, is one of the most fun things you can do.

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Getting in the door in an AI world

Sales 2.0

The #1 challenge for most salespeople, and small business owners, is getting enough meetings with prospects for their product or service. Some people think the solution to this problem is “to do more”, send more prospecting emails and make more cold calls. Buyers will take calls from people that their friends and colleagues recommend.

Lead Rank 195