The Pipeline

DECEMBER 11, 2014

Think you have the best possible toolkit for your sales team? The best sales tools now are all about integration and automation. The best tools for your team make more sales, less work. A mobile sales productivity app. Clari pulls information from sources like Salesforce and translates it into usable sales information.

Tools 319

Tools SalesForce Sales Management Lead Scoring 319

SocialSellinator

AUGUST 24, 2022

A social media marketing funnel is an essential process that you can use to optimize your marketing efforts. When creating an effective social selling strategy, you need to understand the different sales funnel stages. What are the Stages of a Social Media Marketing Funnel?

Paid Content 122

Paid Content Social Media Top of Funnel Funnel 122

Sales and Marketing Management

MARCH 16, 2020

Here are five tips that will help you drive online traffic that can convert to business: Leverage your email list. Email marketing is among the oldest marketing strategies, but it is as effective today as it was a decade ago. Promote your content on social media. Utilize on-page SEO.

Social Media 43

Social Media Media Email Marketing Advertising 43

Hubspot Sales

JULY 30, 2024

That, right there, is the kind of revelatory insight you can only get here on the HubSpot Sales Blog. Social media and word-of-mouth are the most popular marketing channels for entrepreneurs. When asked to name their three favorite marketing channels, our respondents answered like this: 71% referenced social media.

Survey 105

Survey Report Hiring Social Media 105

Zoominfo

SEPTEMBER 17, 2018

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Check it out!

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

The Pipeline

MAY 1, 2014

world, or as many around sales like to call it social selling, is to leverage a number of tools to improve and accelerate the quality of interactions, especially at the early part of the sales cycle. I can then initiate a sales-flow, either constructed or in response to the way things are unfolding. Tibor Shanto .

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

SBI Growth

DECEMBER 26, 2012

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Powering the new engines of marketing, as we saw in 2012, is becoming big business. Fusion of CMO and IT.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Smooth Sale

JANUARY 29, 2024

Image – CC0 License Attract the Right Job or Clientele: Is Email the Best Way to Engage With an Audience? Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach.

Top of Funnel 191

Top of Funnel Social Media Funnel Comparison 191

Nutshell

JANUARY 30, 2025

Here are some key reasons why marketing reports are essential to make informed business decisions: Easy data access: Marketing reports provide an easy way to access crucial data on your KPIs across all critical channels, from social media and email marketing to SEO and paid ads.

Report 83

Report Lead Scoring Lead Rank Marketing 83

Nutshell

FEBRUARY 19, 2021

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. What does email marketing software cost?

Email Marketing 110

Email Marketing Software Software Marketing 110

Pipeliner

JANUARY 25, 2025

Weve spent years helping businesses boost their sales by standing out online. Below, youll learn how to identify your unique selling points, communicate them effectively, and turn them into real sales advantages. In seconds, their AI generates a sample marketing video, giving users a live demonstration of what the platform can do.

Case Study 105

Case Study Customer Social Media Lead Rank 105

Pipeliner

APRIL 26, 2021

Did you know that over 2020, the number of active users in social networks has increased by 13% (490M)? It is, and to do that easily, you can use high-quality social media automation tools and services. This will help you to automate social media marketing for your brand. Read on to choose one for yourself.

Paid Content 98

Paid Content Social Media Media Ideal Customer Profile 98

Zoominfo

FEBRUARY 1, 2018

53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 243

Connext Digital

JANUARY 28, 2022

Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI. Like all aspects of email marketing, these metrics change over time.

Email Marketing 98

Email Marketing Marketing ROI Segment 98

Zoominfo

JULY 11, 2018

More than 70% of B2B marketers say they can demonstrate, with metrics, how content marketing has increased audience engagement and their number of leads ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ). B2B Content Marketing Challenges. Thought Leadership.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JUNE 20, 2018

Market Intelligence. Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

Marketing 170

Marketing Social Media Advertising Advertising 170

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Salesmate

AUGUST 4, 2021

Email marketing is something that’ll never get old. So, marketers are always trying to find ways of how they can make email marketing effective for their company. It doesn’t matter how much the technology evolves; emails will still remain prevalent. Now that’s a number that no marketer can ignore.

Email Marketing 116

Email Marketing Marketing Campaigns Data 116

Smooth Sale

MAY 28, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. Email campaigns are no different.

Email Marketing 103

Email Marketing Campaigns Scale Marketing 103

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

Pipeliner

FEBRUARY 8, 2025

Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts. Automate Routine Tasks: Leverage AI to handle repetitive tasks like social media posting and email marketing. He is CSMO at Pipeliner CRM.

Coaching 94

Coaching Video Social Media Exercises 94

SBI Growth

SEPTEMBER 9, 2012

Today's marketing is driven off the written word. Text is the catalyst that drives everything Search, PPC, social media, email, etc. In a content driven world, if your marketing team cannot write well, you will not be successful. Expect your marketing team to write. Today’s marketing is content driven.

Lead Generation 306

Lead Generation Outsourcing Services Lead Scoring Lead Rank 306

Sales and Marketing Management

FEBRUARY 8, 2021

While there has been an explosion of new digital marketing tool sets (email marketing, social media, SEO dashboards, live chats/chatbots, automation, webinars, etc), many of these programs have been standalone or difficult to integrate with more standard programs like email and collaboration tools.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. Engage these good-fit prospects via email, PPC ads, or social media. Use video for your re-marketing advertisements. It’s easy to give up after a few tries. Find look-alike companies.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 65

Paid Content Cost Per Click Lead Rank Marketing 65

Zoominfo

MAY 2, 2018

Think of it this way, someone who visits your website downloads your content, or engages with you on social media is more likely to do business with your company than someone picked at random. A person who sees a billboard for your company is not a lead, but a person who sees the same billboard and calls your sales team is.

Lead Generation 203

Lead Generation Lead Scoring Lead Rank Ideal Customer Profile 203

DiscoverOrg Sales

MAY 1, 2018

Account based sales development is a sales process specifically designed for selling to enterprise companies. Cold email typically entails targeting one person at one company, meaning that the tactic can often be overlooked when designing an account-based strategy … but sales reps that do that are missing a trick.

Account 276

Account Top of Funnel Decision Maker Segment 276

SalesFuel

FEBRUARY 10, 2025

As you pitch your services and media space to prospects, let them know how high growth accounts succeed. These businesses are dedicated to increasing sales and profits. Their laser focus on their content marketing cycle explains some of their success. Favorite techniques include: Email marketing campaigns 45.6%

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

Alice Heiman

FEBRUARY 11, 2025

After struggling to hire the right sales team, Russ Macumber made a bold decisionhe returned to founder-led sales. Tune in for real-world insights on what it takes to grow a sales-driven company. The agency utilizes a strategic combination of SEO, Google Ads, and social media to increase web traffic and brand visibility.

Hiring 62

Hiring Scale Revenue Social Media 62

Appbuddy

APRIL 21, 2022

A growing number of consumers are embracing social causes and shifting their purchase patterns toward companies that align with their values. Let’s dive deeper into this topic and explore key tactics email marketers can use to win over the conscious consumer. In our current email landscape, transparency is key.

Consumer 96

Consumer Email Marketing Marketing Tourism 96

Appbuddy

DECEMBER 19, 2022

Many are already familiar with the fast food chain’s hilarious social media presence. But, their emails deserve a moment in the spotlight too! Don’t you love when you get a cute welcome email right after signing up for an account? How else can you get your email campaigns noticed? . What made it clickable.

Email Marketing 94

Email Marketing Campaigns Marketing Discount 94

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Event Marketing.

B2B 178

B2B Tools Lead Scoring Lead Rank 178

Sales and Marketing Management

JANUARY 25, 2019

Don’t Forget about Email. While we are on the subject of eBooks and whitepapers, email is just about the perfect medium to spread them, not to mention that email marketing sports the highest ROI rate of 4400 percent. Be Present on Social Media. Shoot for being a thought leader first and a salesman second.

B2B 235

B2B Marketing eBook Social Media 235

SalesFuel

MAY 23, 2025

Marketers are questioning whether they need to explore different formats. Social Media and the Issue of Customer Connections One key area of marketer concern has been social media advertising. Some marketers believe paid social isnt scaling.

Top of Funnel 52

Top of Funnel Campaigns Marketing Customer 52

Zoominfo

SEPTEMBER 6, 2018

Here are a few types of content to consider: Live video: Capture live video content to stream on social media platforms. Record memorable moments from social functions like happy hours, book signings, and so on to capture the complete event experience. Think quick speaker interviews, live Q&As, and tours of the event hall.

B2B 199

B2B Strategy Social Media Promotion 199