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Big Data and Your Email Marketing Campaign

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Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

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Three High-Impact Benefits of Email Marketing

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Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI. These early-stage emails should provide more information about your product or service.

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Lead Capture Software: Top Tools for Converting Sales Prospects

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Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

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6 Questions to Ask When Creating Your Email Marketing Budget

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In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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What are Essential Skills For A B2B Email Marketer?

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Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. All of that is to say, the person in charge of organizing the email marketing strategy is very, very important. Exciting news!

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Sales Management: 6 Top Tools to Create More Effective Sales Teams

The Pipeline

Data can help you improve your process – and your workforce ROI. The best sales tools now are all about integration and automation. The best tools for your team make more sales, less work. It lets you create and manage email campaigns with webforms and attachments. Think again. About Diana Doherty.

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Unlocking the Power of Marketing Account Intelligence Software

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With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.