Zoominfo

AUGUST 27, 2024

With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Nutshell

FEBRUARY 19, 2021

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. What does Nutshell Marketing cost?

Email Marketing 110

Email Marketing Software Software Marketing 110

Salesmate

MAY 31, 2021

Email marketing vs. marketing automation – terms that are as complex as you make them. Every marketer is aware of these approaches; however, it’s still easy to get caught up in different marketing strategies. What is email marketing? But, which one is the right fit for your business?

Email Marketing 105

Email Marketing Marketing Lead Rank Lead Scoring 105

Connext Digital

JANUARY 22, 2019

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Optimized subject line and email content. Predictive personalization.

Email Marketing 111

Email Marketing Marketing Direct Mail Campaigns 111

Connext Digital

JANUARY 28, 2022

Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI. Like all aspects of email marketing, these metrics change over time.

Email Marketing 98

Email Marketing Marketing ROI Segment 98

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

Zoominfo

NOVEMBER 26, 2018

It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% ( source ), and 59% of marketers say it’s the most effective channel for revenue generation ( source ).

Email Marketing 113

Email Marketing Marketing Segment Webinar Metrics 113

Nimble - Sales

JANUARY 13, 2021

Email marketing is one of the highest ROI digital marketing channels out there with 2019 sales totaling $7.5 Email marketing software has evolved […]. Email marketing software has evolved […]. They see exponential growth over the years with 2026 revenues forecasted at $27.45

Email Marketing 101

Email Marketing Campaigns CRM Marketing 101

KLA Group

JANUARY 3, 2023

Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.

Email Marketing 87

Email Marketing B2B Marketing Lead Generation 87

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? Define your goals.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Many email marketers panic when they see a spike in unsubscribes.

Email Marketing 100

Email Marketing Marketing Hubspot Study 100

Apptivo

FEBRUARY 16, 2023

Email automation: Gist 3. Importance of Email automation 4. Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Volume Up, Sales Up!

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

Pipeliner

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Email Marketing. Content Marketing.

ROI 97

ROI Top of Funnel Outsourcing Services Lead Scoring 97

MarketJoy

SEPTEMBER 24, 2018

Every marketer wants to increase their conversions from this channel, and that’s why they keep trying new tweaks, tips, and tactics to squeeze a lot more ROI from this channel. The answer is the success in email marketing, as with most things in life, comes down to following the golden rules. If you’re wondering why?

Email Marketing 61

Email Marketing ROI Marketing Campaigns 61

SalesFuel

AUGUST 5, 2024

How Marketers Can Use Audience Segmentation to Achieve Rich ROI What is Audience Segmentation? According to Mailchimp , audience segmentation is “a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections.”

Segment 104

Segment ROI Ideal Customer Profile Marketing 104

SendBuzz

MAY 15, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. To gain a whole picture of your email performance, you must evaluate your email marketing ROI. But it’s not as simple as it sounds to determine email ROI.

Email Marketing 52

Email Marketing ROI Study Data 52

SendBuzz

MAY 8, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. To gain a whole picture of your email performance, you must evaluate your email marketing ROI. But it’s not as simple as it sounds to determine email ROI.

Email Marketing 52

Email Marketing ROI Analytics Data 52

Zoominfo

JULY 11, 2018

Almost 65% of B2B marketers say their current overall content marketing success has increased (much more/somewhat more) compared to one year ago ( source ). 78% say higher quality, more efficient content creation led to the increase in content marketing success ( source ). B2B Content Marketing ROI.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Nutshell

JANUARY 30, 2025

A well-structured marketing report is essential for tracking valuable metrics that inform your strategies, enabling you to achieve the highest possible return on investment (ROI). If you’re ready to measure your marketing efforts effectively, you’re in the right place!

Report 83

Report Lead Rank Lead Scoring Marketing 83

Appbuddy

APRIL 21, 2022

Let’s dive deeper into this topic and explore key tactics email marketers can use to win over the conscious consumer. Simply pandering to an audience with buzzwords or using a hot-button issue to push sales won’t cut it. To win them over, be sure to incorporate these key tactics into your email marketing strategy.

Consumer 96

Consumer Email Marketing Marketing Tourism 96

Zoominfo

MAY 2, 2018

A person who sees a billboard for your company is not a lead, but a person who sees the same billboard and calls your sales team is. Cleansing your contact database will deliver a wide range of benefits to your sales and marketing teams. The B2B Marketer’s Guide to Lead Nurturing. Calculate your ROI.

Lead Generation 203

Lead Generation Lead Scoring Lead Rank Ideal Customer Profile 203

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. Fact: Sales intelligence is more than a list of names and numbers.

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

Vengreso

MARCH 26, 2025

Mastering sales fundamentals has become more crucial than ever for sales professionals. Whether you’re new to the field or looking to close more sales, online sales training offers a flexible and effective path to success. Here are the essential sales skills that sales training programs provide.

Training 68

Training Strategy Ideal Customer Profile Lead Rank 68

Pointclear

MAY 2, 2012

Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach. The Challenges in Measuring Social Media ROI. Any one of those that converts is going to be a high ROI.”

Social Media 180

Social Media Media Inbound ROI 180

SalesFuel

DECEMBER 16, 2024

Adding a sales blog to your shared content has many benefits. Crystal Mackling of Peer Sales Agency believes blogs are a must for any sales professional. Why having a sales blog makes sense Reps can use their blogs to build and boost their brand. Sugar CRM shares that over 85% of B2B marketers prioritize brand awareness.

Paid Content 52

Paid Content Top of Funnel Hiring Case Study 52

Connext Digital

DECEMBER 11, 2020

Did you know that email marketing is one of the most cost-effective ways to reach consumers and increase sales? Every $1 of your marketing budget spent on email marketing can generate $38 in ROI, making it 40 times more effective at acquiring new customers than Facebook or Twitter.[1] There are now 3.9

Email Marketing 69

Email Marketing Marketing Ideal Customer Profile Campaigns 69

Nutshell

FEBRUARY 16, 2021

Of all the trends that come and go, email marketing isn’t one of them. As long as email exists, companies will always spend time, money, and energy on their email marketing campaigns. General email marketing statistics. These statistics are relevant for almost all email marketers.

Email Marketing 62

Email Marketing Marketing Segment Campaigns 62

LeadFuze

JUNE 3, 2021

B2B marketers identified “revenue generation” as the top priority for conducting such a campaign. The other important goals include pipeline acceleration, lead generation, and sales and marketing alignment. . What does this mean for salespeople focused on B2B marketing? 5 Important Reasons to Use ABM to Boost Sales.

Account Based Marketing 97

Account Based Marketing ROI Account Marketing 97

eGrabber

JANUARY 20, 2025

This guide will walk you through how to create an email list , including step-by-step methods, tools, and strategies tailored to the B2B industry. By the end, youll know how to create an email list in Excel, develop one for your business, and optimize it for email marketing and mailing campaigns. Try Email-Researcher!

B2B 40

B2B Decision Maker Top of Funnel Account Based Marketing 40

eGrabber

APRIL 9, 2025

In B2B sales, reaching the right person is key. Sales professionals must know how to find decision makers and not waste time contacting anyone at a company. If you reach these key players, your conversion rates and overall sales success improve dramatically. Want to find decision makers & boost your B2B sales success?

Decision Maker 52

Decision Maker Ideal Customer Profile B2B Account Based Marketing 52

DiscoverOrg Sales

JANUARY 1, 2018

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. See How Data Quality Affects ROI in the A/B Test. Other areas of pain included in our surveys include website complexity, content management, effectiveness of email marketing efforts, and managing digital assets.

Trends 184

Trends Advertising Advertising Survey 184

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. What AI is not.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Salesmate

MAY 31, 2021

Email marketing vs. marketing automation – terms that are as complex as you make them. Every marketer is aware of these approaches; however, it’s still easy to get caught up in different marketing strategies. What is email marketing? But, which one is the right fit for your business?

Email Marketing 52

Email Marketing Marketing Lead Rank Lead Scoring 52

Sales and Marketing Management

JANUARY 25, 2019

Don’t Forget about Email. While we are on the subject of eBooks and whitepapers, email is just about the perfect medium to spread them, not to mention that email marketing sports the highest ROI rate of 4400 percent. Shoot for being a thought leader first and a salesman second.

B2B 235

B2B Marketing eBook Social Media 235

Zoominfo

OCTOBER 31, 2019

So you missed your sales quota last quarter. When people fail to meet their sales quota, I can almost always point to one of three reasons: An unhealthy sales pipeline Poor messaging Selling to a single point of failure. Problem #1: You have an unhealthy sales pipeline. How long is your average sales cycle?

Quota 178

Quota Decision Maker Segment Hiring 178