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Three High-Impact Benefits of Email Marketing

Zoominfo

Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. This is the gold standard metric for email marketing performance.

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Relationships will be critical in the AI age

Sales 2.0

Many salespeople becoming mass email marketers. Buyers adapted to this onslaught of email with improved “defenses”. Email metrics have dropped dramatically over the last ten years. The most important metric, actual responses and people wanting to talk to you, is now super low for most cold emails.

Scale 195
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Three High-Impact Benefits of Email Marketing

Zoominfo

Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

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Use a Sales Referral Strategy to Close 70% of Your Deals

Alice Heiman

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! A typical B2B sales strategy relies on Sales Development Reps (SDRs) making cold calls or cold emails to try to set up an appointment for an Account Executive (AE) to deliver a sales pitch.

Referrals 133
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Message to Management: The No. 1 Resolution That Matters

No More Cold Calling

Our inboxes are crowded with email marketing messages chock-full of New Year’s resolution products and programs. (I 1 Goal: Referrals. The most critical element of your sales plan is the referral-selling goal. What referral-selling goals have you set for your team in 2014? And create goals for your team.

Referrals 240
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How Artificial Intelligence is Reshaping Email Marketing

Connext Digital

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Optimized subject line and email content. Predictive personalization.

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How much does email marketing software cost?

Nutshell

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. What does email marketing software cost?