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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

But it’s not time to give up email as a strategic and effective method for reaching your ideal audience. In fact, in the current environment, it’s time for an email resurgence. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results.

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5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

But it’s not time to give up email as a strategic and effective method for reaching your ideal audience. In fact, in the current environment, it’s time for an email resurgence. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

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The 9 most annoying things about email marketing software

Nutshell

Getting unreasonably angry at email marketing software is one of the things that unites us as marketers. We love these platforms in theory—how else would we be able to communicate with our prospects and customers on a large scale? ” To be honest, no email marketing platform seems to do reporting well.

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Platform features including email marketing, lead scoring , and campaign management.