Remove Email Marketing Remove Prospecting Remove Social Media
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Three High-Impact Benefits of Email Marketing

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Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You can engage prospects throughout the customer life cycle.

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How to Shorten Your Sales Cycle with Social Media

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And today, we’re focusing on one in particular—social media. We’ve often discussed social media and its many benefits, from customer engagement to brand awareness. 5 Tips to Shorten the Sales Cycle with Social Media. If you have yet to dabble in social selling, the next section of this post is for you.

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6 Questions to Ask When Creating Your Email Marketing Budget

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In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Lead Capture Software: Top Tools for Converting Sales Prospects

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From websites and social media to events and trade shows, these lead capture systems ensure that no opportunity to introduce a lead to your sales funnel slips through the cracks. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

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Relationships will be critical in the AI age

Sales 2.0

Many salespeople becoming mass email marketers. Buyers adapted to this onslaught of email with improved “defenses”. Email metrics have dropped dramatically over the last ten years. The most important metric, actual responses and people wanting to talk to you, is now super low for most cold emails.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

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Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal.

Lead Rank 246
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Unlocking the Power of Marketing Account Intelligence Software

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This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.