article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You can engage prospects throughout the customer life cycle.

article thumbnail

Best Testing Strategies for Email Marketing to Mid-Sized Company Prospects

BuzzBoard

What Are Essential Testing Strategies to Maximize the Effectiveness of Email Marketing to Mid-Sized Companies? In the realm of digital marketing, understanding and applying the correct testing strategies for email marketing can pave the way to successfully securing mid-sized company clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leverage Email Marketing to Build Customer Relationships for Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Email Marketing to Build Customer Relationships for Growth Email marketing can be a cornerstone for building and maintaining strong customer relationships in today’s digital landscape.

article thumbnail

What are Essential Skills For A B2B Email Marketer?

Zoominfo

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. All of that is to say, the person in charge of organizing the email marketing strategy is very, very important. Exciting news!

article thumbnail

Integrating Your CRM With an Email Marketing Platform

Nutshell

One of the most valuable types of tools CRMs can integrate with is email marketing platforms. But what’s the benefit of your CRM integrating with email marketing platforms, and what should you consider when setting up that integration? Table of Contents Why use a CRM with your email marketing?

article thumbnail

Email Marketing 101 for Sales Teams

Pipeline

Lifecycle emails are targeted emails sent to customers or prospects in a particular stage with your business. These types of emails are highly personalized because they include the right message at the right time. The Email Newsletter Email newsletters are a part of lead nurturing. Customer.io

article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. What do I need to start segmenting my email lists?

Segment 219