Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Connext Digital

JANUARY 24, 2025

Just as your home needs a thorough spring cleaning, your email marketing database requires regular maintenance to perform at its best. A clean email list isn’t just about maintaining good deliverability it’s about maximizing your marketing budget and ensuring your metrics actually reflect your campaign performance.

Email Marketing 59

Email Marketing Campaigns Marketing Incentive 59

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Salesmate

MAY 31, 2021

Email marketing vs. marketing automation – terms that are as complex as you make them. Every marketer is aware of these approaches; however, it’s still easy to get caught up in different marketing strategies. What is email marketing? What is marketing automation?

Email Marketing 105

Email Marketing Marketing Lead Rank Lead Scoring 105

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Nutshell

FEBRUARY 19, 2021

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. What does email marketing software cost?

Email Marketing 110

Email Marketing Software Software Marketing 110

Connext Digital

JANUARY 22, 2019

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Automation has become commonplace in many industries, and marketing isn’t any different.

Email Marketing 111

Email Marketing Marketing Direct Mail Campaigns 111

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

eGrabber

JUNE 4, 2021

Email marketing is one of the most effective and affordable marketing strategies. Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. Benefits of email marketing.

Email Marketing 74

Email Marketing ROI Marketing Discount 74

Connext Digital

JANUARY 28, 2022

Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI. Like all aspects of email marketing, these metrics change over time.

Email Marketing 98

Email Marketing Marketing ROI Segment 98

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Many email marketers panic when they see a spike in unsubscribes.

Email Marketing 100

Email Marketing Marketing Hubspot Study 100

Zoominfo

NOVEMBER 26, 2018

It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% ( source ), and 59% of marketers say it’s the most effective channel for revenue generation ( source ).

Email Marketing 113

Email Marketing Marketing Segment Webinar Metrics 113

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Nimble - Sales

JANUARY 13, 2021

Email marketing is one of the highest ROI digital marketing channels out there with 2019 sales totaling $7.5 Email marketing software has evolved […]. Email marketing software has evolved […]. They see exponential growth over the years with 2026 revenues forecasted at $27.45

Email Marketing 101

Email Marketing Campaigns CRM Marketing 101

KLA Group

JANUARY 3, 2023

Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.

Email Marketing 87

Email Marketing B2B Marketing Lead Generation 87

Pipeliner

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Email Marketing. Content Marketing.

ROI 97

ROI Top of Funnel Outsourcing Services Lead Rank 97

SalesFuel

AUGUST 5, 2024

How Marketers Can Use Audience Segmentation to Achieve Rich ROI What is Audience Segmentation? According to Mailchimp , audience segmentation is “a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections.” Marketing information (e.g.

Segment 104

Segment ROI Ideal Customer Profile Marketing 104

Apptivo

FEBRUARY 16, 2023

Email automation: Gist 3. Importance of Email automation 4. Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Go Automatic!

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Nutshell

JANUARY 22, 2021

One way to establish strong brand awareness with your customers is by incorporating your brand into your email marketing campaigns. Not only will this help your emails stand out in a perpetually crowded inbox, but they’ll also ensure your customers get to know your organization, your brand, and your products. Be entertaining.

Email Marketing 97

Email Marketing Strategy Marketing Guidelines 97

Connext Digital

APRIL 10, 2018

Anyone with an active email address has at one point come across messages trying to promote a certain kind of product or service which, more often than not, go directly into the trash folder. As an email marketer, this makes you ask yourself if you are actually employing effective strategies for your email marketing services.

Email Marketing 92

Email Marketing Marketing Segment Constant Contact 92

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Appbuddy

APRIL 21, 2022

These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing communications. Let’s dive deeper into this topic and explore key tactics email marketers can use to win over the conscious consumer.

Consumer 96

Consumer Email Marketing Marketing Tourism 96

SocialSellinator

APRIL 21, 2025

Discover email marketing Denver strategies for high ROI, personalization, automation, and compliance to boost your business success.

Email Marketing 59

Email Marketing Marketing ROI How To 59

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Top of Funnel 197

Top of Funnel Lead Scoring Lead Rank Marketing 197

The Pipeline

DECEMBER 11, 2014

Data can help you improve your process – and your workforce ROI. Act-On automates your social media and email marketing efforts, measures customer interaction, performs A/B testing, scores leads, and integrates with your CRM. It lets you create and manage email campaigns with webforms and attachments. Think again.

Tools 319

Tools SalesForce Sales Management Lead Scoring 319

Pipeliner

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Let’s get started! Lack of personalization.

Email Marketing 90

Email Marketing Marketing Segment Campaigns 90

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? ABM is hyper-focused.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important?

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

SendBuzz

MAY 8, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. To gain a whole picture of your email performance, you must evaluate your email marketing ROI. But it’s not as simple as it sounds to determine email ROI.

Email Marketing 52

Email Marketing ROI Analytics Data 52

SendBuzz

MAY 15, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. To gain a whole picture of your email performance, you must evaluate your email marketing ROI. But it’s not as simple as it sounds to determine email ROI.

Email Marketing 52

Email Marketing ROI Study Data 52

Zoominfo

MAY 2, 2018

In fact, generating high-quality leads is the biggest challenge for B2B marketers ( source ). Cleansing your contact database will deliver a wide range of benefits to your sales and marketing teams. For a more in-depth guide to cleansing your contact database, check out this blog post: 5 Reasons to Cleanse Your Marketing Database.

Lead Generation 203

Lead Generation Lead Scoring Lead Rank Ideal Customer Profile 203

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

LeadFuze

JUNE 3, 2021

What is Account-Based Marketing. Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. B2B marketers identified “revenue generation” as the top priority for conducting such a campaign.

Account Based Marketing 97

Account Based Marketing ROI Account Marketing 97