Appbuddy

JULY 29, 2021

The definition of spoofing is the forgery of legitimate email. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. We would be remiss if we didn’t mention the potential impact of spoofing and phishing on email deliverability and inbox placement.

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Everest Policies Report Email Marketing 98

Appbuddy

JUNE 2, 2021

The report also identifies critical blind spots that email marketers will need to address in order to maintain their positive trends: A deliverability black hole. Two-fifths of marketers ( 41% ) believe subscribers receive their emails on a “daily or more” basis. This also stems from how email marketers measure relevance.

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Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

NOVEMBER 16, 2021

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. As part of the program, Hotmail and Outlook users provide feedback on the marketing emails they receive.

Everest 52

Everest Microsoft Policies Scale 52

Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages.

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Promotion Campaigns Email Marketing Guidelines 52