Appbuddy

SEPTEMBER 15, 2020

Were those emails actually delivered to the recipients’ inboxes or did they arrive in spam? Does answering these questions make you feel like: There’s a better way to communicate with your email program. Everest views your email holistically. Everest is the Rosetta Stone for your email campaign.

Everest 52

Everest Campaigns Remedy Email Marketing 52

Appbuddy

SEPTEMBER 30, 2020

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. These email marketers…are the lucky ones. Others find themselves suddenly delivering zero email. That’s where Everest comes in.

Everest 52

Everest Campaigns ROI Data 52

Appbuddy

DECEMBER 16, 2020

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? It is not technology designed to ensure your email is being delivered to your recipient when they are active.

Everest 52

Everest Guarantee Email Marketing Media 52

Appbuddy

APRIL 9, 2021

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? When a user enables Dark Mode within their device settings, it is automatically applied to everything on that device – including emails. Test your design in both Light Mode and Dark Mode.

Everest 52

Everest Face-to-face Campaigns Email Marketing 52

Appbuddy

JUNE 2, 2021

The report also identifies critical blind spots that email marketers will need to address in order to maintain their positive trends: A deliverability black hole. Two-fifths of marketers ( 41% ) believe subscribers receive their emails on a “daily or more” basis. This also stems from how email marketers measure relevance.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

Everest 52

Everest Outbound Campaigns Email Marketing 52

Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing. What does this mean for you, dear reader?

Everest 52

Everest Webinar Metrics Sales Cycle Competition 52

Appbuddy

DECEMBER 23, 2021

No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP). . The announcement of MPP in June 2021 shocked most email senders—and forced many to scrap their old email marketing playbooks. . Looking for more guidance to navigate MPP?

Everest 52

Everest Email Marketing Google SalesForce 52

Appbuddy

MAY 20, 2021

The better your sender reputation, the more likely a MBP will deliver your emails to the inboxes of recipients on their network. A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI.

Everest 52

Everest Scale ROI Campaigns 52

Appbuddy

NOVEMBER 30, 2021

Test your SPF record with an SPF check tool. You’ll be able to see what recipients see: A list of the servers authorized to send email on behalf of your sending domain. Don’t assume your email marketing program is bulletproof. No program is bulletproof .

How To 98

How To Microsoft Policies eBook 98

Appbuddy

OCTOBER 22, 2020

So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be thinking about for 2021), and closed with an incredible keynote from renowned mountain climber Ed Viesturs.

Face-to-face 52

Face-to-face Email Marketing Banking Policies 52

Appbuddy

DECEMBER 4, 2020

In our last State of Email Live webinar of the year, host Guy Hanson and show regular Greg Kimball elevated some of the most important findings from the data, and helped marketers plan for the next stage of email marketing. Greg and Guy outline some exciting tools you’ll want to have on your radar. What are they?

Webinar Metrics 52

Webinar Metrics eBook Email Marketing Course 52

Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! One upside is that innovation thrives during periods of disruption, and we’ve seen many examples this year.

Scale 52

Scale Face-to-face Travel Channels 52

LeadFuze

JANUARY 9, 2024

– Regularly test different aspects of your site using A/B testing tools; even small tweaks can lead to significant gains. You wouldn’t drive cross-country without GPS; similarly don’t run an e-commerce operation blindfolded—employ analytics tools such as Google Analytics ( Statista reports here. )to

Maximizer 52

Maximizer Google Analytics How To Social Media 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52

Loyalty Customer Scale Webinar Metrics 52

Appbuddy

OCTOBER 19, 2022

percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers.

Email Marketing 52

Email Marketing Marketing Guidelines Policies 52

Appbuddy

JULY 12, 2021

We provide the tools you need to manage both DMARC and BIMI within our Everest platform. With Everest, you’re able to generate your BIMI record, host your BIMI SVG image, and preview your message at BIMI-enabled inboxes. We can’t wait to see how this impacts the email marketing landscape going forward. Conclusion.

Google 52

Google Everest Policies Email Marketing 52

Appbuddy

DECEMBER 14, 2021

Email will have a key role to play in a “Don’t wait, communicate” brand strategy. Wish lists, back-in-stock communications, and proactive outreach about delivery dates will be valuable tools to help brands manage their customers’ expectations. Q&A: A celebration of email with Mary and Magnus. Why do you love email?

Everest 52

Everest Webinar Metrics Campaigns Channels 52

Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. How Gmail Sorts Your Mail. (Cue

Promotion 52

Promotion Campaigns Email Marketing Guidelines 52

Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Increasing the proportion of emails with which recipients actually engage.

ROI 52

ROI Everest Channels Webinar Metrics 52