Appbuddy

APRIL 14, 2022

Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. As we can see, it’s a topic that’s front of mind with almost 90 percent of email marketers. This isn’t surprising.

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Email Marketing Webinar Metrics Marketing Everest 52

Appbuddy

JULY 16, 2021

It’s important to understand the difference between MBPs and email clients. MBPs are companies that host subscribers’ mailboxes, while email clients are software applications people use to read their emails. Apple only represents ± 2% of global email addresses. How broad is the likely impact?

Everest 98

Everest How To Ideal Customer Profile Top of Funnel 98

Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Maybe bad email addresses lurking in your database are weighing you down. Whatever the reason, you’ve realized that your email tech stack needs an upgrade to get the maximum lifetime value out of your database.

Everest 52

Everest Vendor ROI Campaigns 52

Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Maybe bad email addresses lurking in your database are weighing you down. Whatever the reason, you’ve realized that your email tech stack needs an upgrade to get the maximum lifetime value out of your database.

Everest 52

Everest Vendor ROI Campaigns 52

Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. (Cue

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Promotion Campaigns Email Marketing Guidelines 52