Appbuddy

DECEMBER 23, 2021

It’s been a busy year of blogging, as we worked hard to cover topics including MPP, peak sales season, and everything in between. . No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP). . How to Grapple with Apple .

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain

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Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. Having a database of accurate email addresses is an asset for any business, but just like a home or a car, these databases require regular maintenance.

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Appbuddy

NOVEMBER 23, 2021

There’s far less practical guidance on specific tactics senders should use for their first post-MPP peak sales season. During peak sales season, many existing subscribers forward interesting offer emails to friends. The downside is that clicks generate fewer data points, so email marketers need more of them.

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Appbuddy

NOVEMBER 16, 2021

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. Here’s a look at what Validity’s latest global email data tells us. Unsubscribe rates are decreasing.

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Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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LeadFuze

JANUARY 9, 2024

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. How can e-commerce increase sales? As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! As we enthusiastically embrace the festive season, email subscribers will benefit from a year of frenetic innovation.

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Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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Appbuddy

NOVEMBER 17, 2020

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Peak-sale Fatigue: The peak-sale period started earlier this year, with Amazon Prime day moving to mid-October, followed by Singles Day and Click Frenzy in November.

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Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. (Cue

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