Appbuddy

JULY 14, 2022

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Glad you asked. .

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Email Marketing Everest Marketing Lead Rank 52

Appbuddy

NOVEMBER 22, 2021

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. What decisions will marketers face this year? Is this worth it?

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Appbuddy

NOVEMBER 17, 2022

In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity’s MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden. Average sending frequency in this region is 2.5

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Email Marketing Marketing Everest Discount 52

Appbuddy

APRIL 14, 2022

Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. As we can see, it’s a topic that’s front of mind with almost 90 percent of email marketers. This isn’t surprising.

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Appbuddy

JULY 29, 2021

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What kind of impact does spoofing have?

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Everest Policies Report Email Marketing 98

Appbuddy

JULY 16, 2021

It also means the time recorded for when recipients open their emails will be inaccurate. In other words, this open signal is more degraded than the existing signals from Gmail / Yahoo and effectively devoid of value to a marketer, aside from being a broad indicator that mail was accepted for delivery. . How broad is the likely impact?

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Appbuddy

SEPTEMBER 15, 2020

Were those emails actually delivered to the recipients’ inboxes or did they arrive in spam? Does answering these questions make you feel like: There’s a better way to communicate with your email program. Everest views your email holistically. Everest is the Rosetta Stone for your email campaign.

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Appbuddy

SEPTEMBER 30, 2020

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. These email marketers…are the lucky ones. Others find themselves suddenly delivering zero email. That’s where Everest comes in.

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Everest Campaigns ROI Data 52

Appbuddy

DECEMBER 16, 2020

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? Send Time Optimization cannot guarantee your email is delivered when the user is active. It’s simple. Send Time Optimization is, simply, a best guess.

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Everest Guarantee Email Marketing Media 52

Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Maybe bad email addresses lurking in your database are weighing you down. Whatever the reason, you’ve realized that your email tech stack needs an upgrade to get the maximum lifetime value out of your database. The value of a partner like Validity.

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Everest Vendor ROI Campaigns 52

Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Maybe bad email addresses lurking in your database are weighing you down. Whatever the reason, you’ve realized that your email tech stack needs an upgrade to get the maximum lifetime value out of your database. The value of a partner like Validity.

Everest 52

Everest Vendor ROI Campaigns 52

Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. Increased email budgets. Activity monitoring.

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Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

APRIL 9, 2021

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? When a user enables Dark Mode within their device settings, it is automatically applied to everything on that device – including emails. But let’s be honest – what marketer is only sending plain text emails these days?

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Everest Face-to-face Campaigns Email Marketing 52

Appbuddy

JUNE 1, 2022

From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders. . To ensure success during these high-volume sending periods, email marketers need to lay the groundwork now. . Where to find us .

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Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. Last year presented marketers with several challenges—and they’re only expected to continue in the new year. Figure 1: Everest dashboard 2.

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Everest Outbound Campaigns Email Marketing 52

Appbuddy

SEPTEMBER 23, 2021

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens subscriber privacy by restricting the use of tracking pixels and IP addresses to identify factors like email opens, device utilisation, and location. Sarah Hawkes, Senior?MarTech?Program?Manager

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Appbuddy

DECEMBER 23, 2021

No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP). . The announcement of MPP in June 2021 shocked most email senders—and forced many to scrap their old email marketing playbooks. . Looking for more guidance to navigate MPP?

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Everest Email Marketing Google SalesForce 52

Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing. What does this mean for you, dear reader?

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Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Consumer Everest Report Social Media 52

Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Consumer Everest Report Social Media 52

Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. Having a database of accurate email addresses is an asset for any business, but just like a home or a car, these databases require regular maintenance.

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Appbuddy

AUGUST 4, 2022

Virgin Atlantic runs a first-class email program, and it was a pleasure to talk with Virgin’s Jon Lockie, Lead Email Developer, and Tom Nowell, Customer Data and Market Database Manager, on the latest episode of State of Email Live. . Virgin’s email marketing team understands deliverability is an ongoing challenge.

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain .

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Appbuddy

NOVEMBER 23, 2021

The downside is that clicks generate fewer data points, so email marketers need more of them. It’s the most prominent element in any email body, so making it actionable will deliver a significant uplift in web traffic. For example, date of birth is a powerful piece of personal data for marketers. What’s your preference?

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Everest How To Intent Case Study 52

Appbuddy

MAY 20, 2021

The better your sender reputation, the more likely a MBP will deliver your emails to the inboxes of recipients on their network. A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI. Conclusion.

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Everest Scale ROI Campaigns 52

Appbuddy

SEPTEMBER 24, 2020

According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019).

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Appbuddy

NOVEMBER 16, 2021

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. As part of the program, Hotmail and Outlook users provide feedback on the marketing emails they receive.

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Everest Microsoft Policies Scale 52

Appbuddy

NOVEMBER 30, 2021

In the evolving email landscape, danger lurks everywhere. Even the most experienced marketing teams can mistakenly expose their email programs to harm. Don’t assume your email marketing program is bulletproof. No program is bulletproof .

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Appbuddy

MAY 4, 2022

Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way MPP impacts email list hygiene. . A clean list is the cornerstone of any successful email marketing program. MPP’s impact on email list hygiene .

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Appbuddy

APRIL 26, 2022

While diagnosis is a critical first step to troubleshooting an email authentication problem, an equally critical component is communication—both internally between your marketing and security departments, and externally between your third-party ESPs, mailbox providers, and email authentication partner(s). .

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Everest How To Travel Report 52

Appbuddy

OCTOBER 22, 2020

So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be thinking about for 2021), and closed with an incredible keynote from renowned mountain climber Ed Viesturs. your interest. Are you prepared?

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Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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Appbuddy

DECEMBER 4, 2020

In our last State of Email Live webinar of the year, host Guy Hanson and show regular Greg Kimball elevated some of the most important findings from the data, and helped marketers plan for the next stage of email marketing.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! AI is so effective because email programs can deliver truly 1:1 messages at a scale never previously possible.

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LeadFuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind. We strategize.

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Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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