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Send Time Optimization is Old News

Appbuddy

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? Send Time Optimization cannot guarantee your email is delivered when the user is active. Send Time Optimization is, simply, a best guess.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Soaring into the Inbox: Virgin Atlantic’s Secrets to Email Success

Appbuddy

Virgin’s email marketing team understands deliverability is an ongoing challenge. Our aim is to guarantee our code is optimized to perfection ahead of deployment to ensure no negative impact on the customer experience,” said Jon.

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Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures

Appbuddy

You could try, but we guarantee it won’t work! . The email marketer’s role . While email marketers don’t need to master every aspect of DKIM, they should be able to spot when things go wrong. . To do so, regularly check your authentication parameters in email headers. .

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Email & Ecommerce: Christmas 2020 Trends

Appbuddy

The email also showcases a great example of community-sourced content, with a “fan creations” section guaranteed to drive high open rates. Lego products and children’s creativity result in fantastic scenarios that are often laugh-out-loud funny (watch the Star Wars AT-AT walker take a nap when it gets tired!).The

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