Appbuddy

JULY 29, 2021

The definition of spoofing is the forgery of legitimate email. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. You can click here to learn more about how Everest can help secure your email program, or contact us to schedule a free demo.

Everest 98

Everest Policies Report Email Marketing 98

Appbuddy

JULY 14, 2022

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Glad you asked. .

Email Marketing 52

Email Marketing Everest Marketing Lead Rank 52

Appbuddy

NOVEMBER 22, 2021

Email success solutions like Everest, from Validity, can help marketing teams achieve maximum ROI from their email programs in any climate. To learn more about what Everest can do for you, schedule a demo with our team of experts today. Is this worth it?

Email Marketing 52

Email Marketing Everest Data Marketing 52

Appbuddy

NOVEMBER 17, 2022

In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity’s MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden. Don’t look like a spammer .

Email Marketing 52

Email Marketing Marketing Everest Discount 52

Appbuddy

APRIL 14, 2022

Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. As we can see, it’s a topic that’s front of mind with almost 90 percent of email marketers. This isn’t surprising.

Email Marketing 52

Email Marketing Webinar Metrics Marketing Everest 52

Appbuddy

SEPTEMBER 15, 2020

Were those emails actually delivered to the recipients’ inboxes or did they arrive in spam? Does answering these questions make you feel like: There’s a better way to communicate with your email program. Everest views your email holistically. Everest is the Rosetta Stone for your email campaign.

Everest 52

Everest Campaigns Remedy Email Marketing 52

Appbuddy

JULY 16, 2021

For example, if you use the Apple Mail client to read emails sent to your Gmail address, any pixel-based tracking generated by those interactions will be impacted by MPP (as described above). However, if you have an Apple email address but use an Outlook account to read those emails, pixel-based tracking will not be impacted.

Everest 98

Everest How To Ideal Customer Profile Top of Funnel 98

Appbuddy

SEPTEMBER 30, 2020

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. These email marketers…are the lucky ones. Others find themselves suddenly delivering zero email. That’s where Everest comes in.

Everest 52

Everest Campaigns ROI Data 52

Appbuddy

DECEMBER 16, 2020

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? It is not technology designed to ensure your email is being delivered to your recipient when they are active.

Everest 52

Everest Guarantee Email Marketing Media 52

Appbuddy

APRIL 22, 2021

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.

Everest 52

Everest Vendor ROI Campaigns 52

Appbuddy

APRIL 22, 2021

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.

Everest 52

Everest Vendor ROI Campaigns 52

Appbuddy

JUNE 2, 2021

The report also identifies critical blind spots that email marketers will need to address in order to maintain their positive trends: A deliverability black hole. Two-fifths of marketers ( 41% ) believe subscribers receive their emails on a “daily or more” basis. This also stems from how email marketers measure relevance.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

APRIL 9, 2021

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? When a user enables Dark Mode within their device settings, it is automatically applied to everything on that device – including emails. Test your design in both Light Mode and Dark Mode.

Everest 52

Everest Face-to-face Campaigns Email Marketing 52

Appbuddy

JUNE 1, 2022

Of course, we’re also available to chat about your email program, our Everest email success platform , and how we can help you reach the next level of email success. . To ensure success during these high-volume sending periods, email marketers need to lay the groundwork now. .

SalesForce 52

SalesForce Everest Retail Trends 52

Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

Everest 52

Everest Outbound Campaigns Email Marketing 52

Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing. What does this mean for you, dear reader?

Everest 52

Everest Webinar Metrics Sales Cycle Competition 52

Appbuddy

SEPTEMBER 23, 2021

Sarah was also generous about Validity’s role in helping achieve this outstanding performance: “We have limited opportunities to reach out to our customers, so when we do contact them, the email has got to land! This is where our partners at Validity come in—Everest has been a game changer for us.”

Everest 52

Everest How To Webinar Metrics Groups 52

Appbuddy

DECEMBER 23, 2021

No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP). . The announcement of MPP in June 2021 shocked most email senders—and forced many to scrap their old email marketing playbooks. . Looking for more guidance to navigate MPP?

Everest 52

Everest Email Marketing Google SalesForce 52

Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

Webinar Metrics 52

Webinar Metrics Strategy Everest Email Marketing 52

Appbuddy

AUGUST 4, 2022

Virgin’s email marketing team understands deliverability is an ongoing challenge. “We fully understand the need to make sure our customers are receiving the right message at the right time, particularly when it’s critical information that could impact their travel. ” .

Everest 52

Everest Travel Segment Lead Rank 52

Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

Consumer 52

Consumer Everest Report Social Media 52

Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

Consumer 52

Consumer Everest Report Social Media 52

Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. Having a database of accurate email addresses is an asset for any business, but just like a home or a car, these databases require regular maintenance.

Cost per Acquisition 52

Cost per Acquisition Everest Harvest Consumer 52

Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain .

Everest 52

Everest Segment Webinar Metrics Campaigns 52

Appbuddy

NOVEMBER 23, 2021

The downside is that clicks generate fewer data points, so email marketers need more of them. It’s the most prominent element in any email body, so making it actionable will deliver a significant uplift in web traffic. Validity helps email senders manage MPP in a variety of ways. Invigorate with Validity.

Everest 52

Everest How To Intent Case Study 52

Appbuddy

MAY 20, 2021

The better your sender reputation, the more likely a MBP will deliver your emails to the inboxes of recipients on their network. A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI.

Everest 52

Everest Scale ROI Campaigns 52

Appbuddy

SEPTEMBER 24, 2020

Using a subscriber’s location to create email content for their region. Micro-segmentation is a relatively new concept email marketers are beginning to implement for their programs. Inbox placement rates, open rates, and engagement signals are important in understanding your triggered email programs are performing.

Everest 52

Everest Segment Demographics Hubspot 52

Appbuddy

NOVEMBER 16, 2021

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. List verification provides scalable validation to help maintain engaged and actionable email databases.

Everest 52

Everest Microsoft Policies Scale 52

Appbuddy

APRIL 26, 2022

The email marketer’s role . While email marketers don’t need to master every aspect of DKIM, they should be able to spot when things go wrong. . To do so, regularly check your authentication parameters in email headers. . As you can see below, it’s easy to see if the different criteria are compliant (‘i.e.,

Everest 52

Everest How To Travel Report 52

Appbuddy

MAY 4, 2022

Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way MPP impacts email list hygiene. . A clean list is the cornerstone of any successful email marketing program. Use double opt in (DOI) .

Everest 52

Everest Data Promotion Email Marketing 52

Appbuddy

NOVEMBER 30, 2021

You’ll be able to see what recipients see: A list of the servers authorized to send email on behalf of your sending domain. Don’t assume your email marketing program is bulletproof. If one or more of your legitimate sending IP addresses is not listed, you can update your record to include it. No program is bulletproof .

How To 98

How To Microsoft Policies eBook 98

Appbuddy

OCTOBER 22, 2020

So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be thinking about for 2021), and closed with an incredible keynote from renowned mountain climber Ed Viesturs.

Face-to-face 52

Face-to-face Email Marketing Banking Policies 52

Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

Discount 52

Discount Retail Margin How To 52

Appbuddy

DECEMBER 4, 2020

In our last State of Email Live webinar of the year, host Guy Hanson and show regular Greg Kimball elevated some of the most important findings from the data, and helped marketers plan for the next stage of email marketing.

Webinar Metrics 52

Webinar Metrics eBook Email Marketing Course 52

Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! One upside is that innovation thrives during periods of disruption, and we’ve seen many examples this year.

Scale 52

Scale Face-to-face Travel Channels 52

LeadFuze

JANUARY 9, 2024

Creating Effective Marketing Campaigns Email marketing isn’t just a throwback; it’s the comeback kid in your digital toolbox. When done right, personalized email campaigns can feel like getting a letter from an old friend—warm and welcome in that inbox clutter. Show you care and watch the sales roll in.

Maximizer 52

Maximizer Google Analytics How To Social Media 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52

Loyalty Customer Scale Webinar Metrics 52