Sales and Marketing Management

MAY 4, 2020

But it’s not time to give up email as a strategic and effective method for reaching your ideal audience. In fact, in the current environment, it’s time for an email resurgence. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

Sales and Marketing Management

JUNE 4, 2021

Email marketing isn’t complicated anymore. The post 10 Email Marketing Tips to Boost Sales appeared first on Sales & Marketing Management. With a few simple and effective methods, you can significantly increase your sales and revenue in no time.

Email Marketing 156

Email Marketing Marketing Revenue Sales 156

Sales and Marketing Management

JUNE 1, 2023

Here are some evidence-based tips and data, industry insights and best practices for designing and optimizing email campaigns that can lead to more conversions. The post Pro Tips to Skyrocket Your Email Marketing appeared first on Sales & Marketing Management.

Email Marketing 156

Email Marketing Marketing Campaigns Industry 156

Fill the Funnel

APRIL 17, 2024

Email marketing has become a powerful tool for businesses of all sizes. It is an effective way to reach out to potential customers and keep current ones engaged.

Small Business 118

Small Business Small Business Email Marketing Marketing 118

Predictable Revenue

OCTOBER 20, 2022

Jane Portman joins the Predictable Revenue podcast to discuss why segmentation is key for email marketing and how to properly segment outbound sales campaigns. The post Why Segmentation is Key for SaaS Email Marketing appeared first on Predictable Revenue.

Segment 133

Segment Email Marketing Outbound Marketing 133

Nutshell

MAY 8, 2023

One of the most valuable types of tools CRMs can integrate with is email marketing platforms. But what’s the benefit of your CRM integrating with email marketing platforms, and what should you consider when setting up that integration? Table of Contents Why use a CRM with your email marketing?

Email Marketing 118

Email Marketing CRM Marketing Segment 118

Smooth Sale

AUGUST 12, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Email Marketing to Build Customer Relationships for Growth Email marketing can be a cornerstone for building and maintaining strong customer relationships in today’s digital landscape.

Email Marketing 106

Email Marketing Customer Marketing Loyalty 106

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Smooth Sale

MAY 28, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. Scaling email marketing refers to sending more emails to more people over time.

Email Marketing 96

Email Marketing Campaigns Scale Marketing 96

Connext Digital

FEBRUARY 23, 2024

In email marketing, precision targeting is paramount. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. The value of data cannot be overstated. However, not all data is created equal.

Email Marketing 94

Email Marketing Data Marketing Campaigns 94

Connext Digital

SEPTEMBER 17, 2024

The final quarter of the year is next month and it’s the perfect time to evaluate and enhance your email marketing strategy. With the holiday season and end-of-year goals on the horizon, optimizing your email campaigns can drive significant results and set you up for success in the coming year. Contact us today to get started!

Email Marketing 98

Email Marketing Campaigns Marketing Segment 98

SocialSellinator

JULY 24, 2024

Boost your email marketing with Hootsuite! Discover Hootsuite email marketing. Learn integration, tracking, and best practices for successful campaigns.

Email Marketing 95

Email Marketing Campaigns Marketing 95

SocialSellinator

MAY 3, 2023

Email marketing is a powerful tool for businesses to reach their target audience and achieve their marketing goals. But how do you know if your email marketing campaigns are effective? This is where A/B testing comes in.

Email Marketing 97

Email Marketing Campaigns Marketing Tools 97

Zoominfo

FEBRUARY 11, 2021

You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Connext Digital

NOVEMBER 21, 2023

Email marketing continues to be an effective channel for reaching customers and driving business growth. As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. Personalization Gets Smarter Personalization has been a best practice for email marketers for years now.

Email Marketing 98

Email Marketing Trends Marketing Retail 98

DiscoverOrg Sales

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Email Marketing 254

Email Marketing Policies Campaigns Gatekeeper 254

Nutshell

NOVEMBER 28, 2024

In this blog, we’ll dive into how you can craft opt-in email marketing forms that people actually want to sign up for. Table of Contents What is opt-in email marketing? By implementing an opt-in email marketing procedure, you connect with people who have already expressed interest in your brand.

Email Marketing 62

Email Marketing Examples Marketing Discount 62

Zoominfo

SEPTEMBER 3, 2020

Set up retargeting emails specifically for non-email openers. As far as frequency goes, (45.1%) of Databox survey respondents say that one email per week is ideal for email lead nurturing. Email Automation Tools. Automated emails are a crucial tool in customer engagement and audience discovery.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

DiscoverOrg Sales

MARCH 8, 2017

Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. When email deliverability is weakened , your whole sales funnel loses its impact and unverified contact lists get email campaigns off to a bad start.

Campaigns 235

Campaigns Email Marketing Top of Funnel Vendor 235

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important?

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

DiscoverOrg Sales

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” You should validate every email address – e ven those that are organically obtained – prior to sending an email.

Email Marketing 212

Email Marketing eBook Scale Campaigns 212

Sales and Marketing Management

FEBRUARY 24, 2021

Then, create an email marketing plan to nurture those relationships, send regular newsletters to build brand trust and loyalty, and use engaging email marketing campaigns to move your audience through your sales pipelines. All of the Hustle, None of the Headache.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

MARCH 4, 2021

Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient. Email marketing campaigns require more thought into the different personas and audiences your team is targeting.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

APRIL 12, 2018

No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. If you aren’t diligent about database maintenance , you’ll run your email marketing program into the ground.

How To 202

How To eBook Discount Email Marketing 202

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 144

Marketing Webinar Metrics Email Marketing Top of Funnel 144

Zoominfo

JANUARY 8, 2021

That’s where your inbound email and social media marketing come in. Email Marketing Lead Generation. Sending an automated email sequence will nurture their interest in your product. However, at this point in their buying journey, prospects are probably not ready to talk to your sales rep.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Sales and Marketing Management

MARCH 16, 2020

Here are five tips that will help you drive online traffic that can convert to business: Leverage your email list. Email marketing is among the oldest marketing strategies, but it is as effective today as it was a decade ago.

Social Media 43

Social Media Media Email Marketing Advertising 43

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Contact us today to learn how our email database can drastically scale your email marketing results.

Top of Funnel 233

Top of Funnel Campaigns Scale Buyer Persona 233

The Pipeline

DECEMBER 11, 2014

Act-On automates your social media and email marketing efforts, measures customer interaction, performs A/B testing, scores leads, and integrates with your CRM. It lets you create and manage email campaigns with webforms and attachments. No more exporting data to Excel and struggling to make sense of it.

Tools 319

Tools SalesForce Sales Management Lead Rank 319

Zoominfo

NOVEMBER 15, 2019

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago.

Email Marketing 200

Email Marketing Campaigns eBook Scale 200

Sales and Marketing Management

APRIL 5, 2022

Incorporating effective email marketing for B2B startups is crucial for marketing success. If you’re already sending emails but have no clear direction, or if you’re not doing it at all, here's an overview of why, what and how.

Marketing 177

Marketing Email Marketing B2B Sales 177

Sales and Marketing Management

MAY 10, 2022

Email marketing has become a key piece of many companies' growth strategy. The post How to Convince the CMO It’s Time for a New Email Service Provider appeared first on Sales & Marketing Management.

How To 177

How To Email Marketing Strategy Marketing 177

Zoominfo

OCTOBER 25, 2018

Predictive intelligence allows marketers to collect and analyze data to help them anticipate and react to trends quickly. Upgrade your email marketing strategy. Email marketing is one of the oldest marketing tactics around, yet it remains one of the most effective.

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Nutshell

APRIL 26, 2023

Released in 2021, Nutshell Marketing is an optional email marketing automation suite that allows users to design, send, and measure marketing emails and automated drip sequences directly out of Nutshell. Nutshell Marketing is billed separately based on your number of marketing contacts.

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Zoominfo

JUNE 26, 2019

Monitor the metrics that impact your email reputation. Should you be blacklisted, your email marketing program will take a huge hit. Consider this: IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not listed on any blacklists ( source ).

B2B 200

B2B Email Marketing Campaigns Channels 200

Predictable Revenue

JUNE 7, 2021

Email marketing has enormous potential when it comes to promoting your products and services and increasing sales. When done properly, email marketing can turn leads into customers and boost your sales rates significantly. But, not everyone knows how to write professional and effective emails.

Email Marketing 139

Email Marketing Promotion Revenue Sales 139