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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

But it’s marketing that has the tools and data to deliver. They have the tools and data. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Reps use their own definition of a “good” lead.

Lead Rank 282
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? LinkedIn is the premier B2B social media interaction tool. Just ask Eloqua. Who owns the other 60%? Your Account Executives.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Using a tool like Google Alerts is a good start. All of a sudden you’re months, or possibly years, behind.

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7 Critical Skills of the Social Seller

SBI Growth

Then I provide several tools for success in the Social Seller Mobile App Guide. I recently met Jill Rowley, a Sales Rep at Eloqua. The Guide provides you with tools beyond LinkedIn, Twitter, and Chatter. This article outlines the skills of the Social Seller. I discuss 7 ways these new sellers outperform the competition.

Eloqua 331
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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. These trends changing the face of marketing once again: 1.

Trends 316
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Marketing Automation is Not Marketing Strategy

Pointclear

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. But to get the right mix of strategy and tools, we need better integration. It can’t develop value propositions.

Marketing 266
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CMO: Are you going to have a job in 2014

SBI Growth

Sales enablement tools can’t get a cursory review. Discovery: Consider the following forms of discovery before starting your solution selection: Buyer Interviews & surveys (everyone listed above) – what do they need, how will they use the tools, what problem are you solving for? These are career making or breaking decisions.

Eloqua 316