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Marketing Automation is Not Marketing Strategy

Pointclear

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customer service and customer retention problems.

Marketing 266
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Using a tool like Google Alerts is a good start. You’re at a clear competitive disadvantage.

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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. These trends changing the face of marketing once again: 1.

Trends 316
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. We don’t need to tell you who has the upper hand here. What are B2B technographics?

Data 177
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The 15 best sales prospecting tools that integrate with your CRM

Nutshell

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. Clearbit Prospector.

CRM 91
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How to Engage Prospects to Identify True Interest

SBI

Our robust reporting tools provide insights and metrics on salesperson performance, engagement rate, leads at risk, and more. G2 Crowd, Salesforce AppExchange, and other software review sites. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot.

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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

Marketing Automation (Marketo, Eloqua, etc.). This week’s post is by guest author Nichole Auston, Director of Content Marketing for RO Innovation, a sales enablement software built around customer engagement, advocacy, and marketing. Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139