Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Sales Automation Hiring ROI 130

Pointclear

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement. Connect and Amplify.

Oracle 223

Oracle Eloqua Social Media Twitter 223

No More Cold Calling

JANUARY 30, 2014

A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award.

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

Nutshell

DECEMBER 8, 2023

This is an absurd billing method: There are stretches of months where salespeople collect no business cards whatsoever, and other months full of conferences wherein hundreds of cards are collected, so the monthly limit is a turnoff for prospective users. Watch out for: The unrealistically low number of scans allowed.

CamCard 123

CamCard SalesForce Hubspot CRM 123

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

Software 52

Software Software Marketing Eloqua 52

Pointclear

MARCH 31, 2011

” The following chart looks at reps’ perceptions when the “sweet spot” qualifier is combined with the target prospect’s role in buying. Said another way, Sales Reps believe roughly 70% of the leads they receive have a low probability to purchase.”

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

Score More Sales

MARCH 25, 2014

It’s not about you, its about them, your customers and prospects. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Koka’s advice to become an Influencer: My advice is start talking about things that your community wants to hear about.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

The ROI Guy

AUGUST 27, 2018

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities. If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

LinkedFusion

AUGUST 27, 2023

Marketing ABM The recognition that not all prospect accounts on your target list are created equally is one of the main components of ABM. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

InsideSales.com

MAY 27, 2020

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Being able to offer a demo, instantly, while on the phone with your prospect is a powerful way to get him or her interested in your product. Instead of having to send documents to your prospects and wait for them to be returned, you can get instant approval.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

Nutshell

DECEMBER 8, 2023

This is an absurd billing method: There are stretches of months where salespeople collect no business cards whatsoever, and other months full of conferences wherein hundreds of cards are collected, so the monthly limit is a turnoff for prospective users. Watch out for: The unrealistically low number of scans allowed.

CamCard 62

CamCard SalesForce Hubspot CRM 62

The ROI Guy

MAY 14, 2012

Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications. . Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications.

Lead Scoring 64

Lead Scoring Lead Rank CRM Eloqua 64

Lead411

NOVEMBER 11, 2021

They provide content intent, which is the process of identifying when a prospect reads an article or downloads some type of content based on keywords, topics or company names. There are different types of Intent Data and companies can utilize these bits of data to open a more agreeable conversation. QuickMail.io. Less Annoying. PCRecruiter.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

SalesLoft

DECEMBER 17, 2019

What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade. So we promised to talk a little bit about data-driven prospecting and data-driven marketing. It’s like a museum to the past in a way. Where do you want to start?

Marketo 59

Marketo Marketing Trade Show Eloqua 59

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. What Is Social Selling? What does this look like in practice at a company?

Social Selling 129

Social Selling Ideal Customer Profile Social Media Twitter 129

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Infer also produces a “fit score” which uses predictive analytics to determine how closely each lead matches your ideal prospect profile.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Pointclear

AUGUST 30, 2012

Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ He helped build Salesforce.com with an outbound marketing perspective into the mid-market. It’s hard.”.

Software 187

Software Software B2B Top of Funnel 187

Pointclear

JULY 11, 2011

And I might add, you’ll need to use outbound to interrupt prospects earlier as many savvy self-educators can be getting 70% of the way through the buying process without talking directly with one of your sales reps.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Typically it’s their boss, but it could be their boss’ boss. They’d call the lead because it was the right account but a low-level contact.

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

LeadFuze

MAY 11, 2021

This will enable you to define specific actions that are crucial for moving prospects through your sales funnel. You’ll also want to map out the customer journey for each of your target personas to understand how prospects see your sales process, as well as what issues they might encounter along their way to making a purchase.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

SalesforLife

MAY 13, 2019

2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. Effects on Sales: The Transformation era of the late 1990s to early 2000s had a few ideas that would dramatically change the sales community forever.

Policies 73

Policies ACT Face-to-face Hiring 73

Nudge.ai

AUGUST 14, 2017

I think about how I’m going to sell to my next prospect, or how I’m going to engage with them to have them believe in me. Beginning at 4am gives me time to warm up, to think about how to engage my prospects -@DanMearnsy… Click To Tweet. Menaka: How do your sales tools help you get a better read on your prospects?

Sales Process 42

Sales Process Account Eloqua Pivotal 42

Nutshell

AUGUST 23, 2019

This is an absurd billing method: There are stretches of months where salespeople collect no business cards whatsoever, and other months full of conferences wherein hundreds of cards are collected, so the monthly limit is a turnoff for prospective users. Watch out for: The unrealistically low number of scans allowed. Price: $8.33/mo

CamCard 93

CamCard CRM Hubspot SalesForce 93

SalesLoft

NOVEMBER 18, 2012

The platinum sponsors (which spend over $500k) are almost all inbound/marketing automation companies, Eloqua, Marketo, Pardot, Silverpop…and there are a ton of lightweight sponsors out there (Hubspot, Genius, Leadformix, Loopfuse, etc). How on earth can you claim cold-calling as marketing is certainly a question.

Loopfuse 52

Loopfuse B2B Leads Marketing Qualified Lead 52

Partners in Excellence

SEPTEMBER 21, 2016

If they have used an emailing system–for example those integrated into the common marketing automation tools like Marketo, Hubspot, Eloqua, or those in email automation tools like MailChimp, Constant Contact or others; one can easily unsubscribe from these emails and not hear from these companies again. No related posts.

Eloqua 48

Eloqua Marketo Influencer Constant Contact 48

The ROI Guy

MARCH 24, 2013

Make it personal – The Internet and other consumer technologies have spoiled B2B Prospects with the expectation that they can get any content they want fully customized and tailored to their personal preferences. Yet most white papers remain too technical and don’t have the value messaging and quantification that today’s buyer demands.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Apptivo

MAY 12, 2022

With more leads, the prospect of finding new customers and achieving sales conversion increases, to start with. Marketing automation brings automation of certain tasks and processes related to marketing that are repetitive and labor-intensive. It minimizes human effort and streamlines the marketing process. customer.io.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

The Pipeline

JULY 29, 2011

If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Ask your prospects what you can do to help them learn your products and how they can help. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Prospecting.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Green Lead's B2B

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Written by Craig Rosenberg - The Funnelholic.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Sales Overdrive

JUNE 22, 2012

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

Chili Piper

FEBRUARY 20, 2019

Our newest product, called Concierge, enables prospects to connect in real time or schedule a time with a rep after filling out a form. Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties. When it comes to closing deals, timing is everything.

SalesForce 40

SalesForce Cancellation Ideal Customer Profile Sales Qualified Lead 40

Chili Piper

FEBRUARY 20, 2019

Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties. The ability to suggest meeting times does double-duty of encouraging prospects to make up their minds quickly and only schedule during hours that vibe with your sales teams’ schedules.

SalesForce 40

SalesForce Cancellation Sales Qualified Lead Ideal Customer Profile 40

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Chili Piper

FEBRUARY 20, 2019

Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties. The ability to suggest meeting times does double-duty of encouraging prospects to make up their minds quickly and only schedule during hours that vibe with your sales teams’ schedules.

SalesForce 40

SalesForce Cancellation Sales Qualified Lead Ideal Customer Profile 40