The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Lead Scoring 45

Lead Scoring Lead Rank Eloqua Unica 45

Zoominfo

OCTOBER 28, 2018

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting.

Data 177

Data Eloqua Buyer Persona Demographics 177

Drift

APRIL 26, 2018

Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.

Eloqua 91

Eloqua Software Software Marketo 91

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?

Software 52

Software Software Marketing Eloqua 52

Increase Sales

MARCH 29, 2013

Many small business owners believe that hiring another sales person will increase sales and expand business growth. This person will be 100% about business growth; will be the in house liaison between marketing and selling; and will represent the next generation of talent management. Brand marketing. Web marketing.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

Pointclear

MARCH 31, 2011

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale 130

Scale Sales Automation Hiring ROI 130

Pointclear

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing’s plate is full. Sales and marketing operate on different frequencies. Sales isn’t into sharing data.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Zoominfo

OCTOBER 28, 2018

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Improve Close Rates More informed sales conversations.

Data 100

Data Eloqua Buyer Persona Demographics 100

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

The Pipeline

JULY 29, 2011

The Pipeline Renbor Sales Solutions Inc.s Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing lead generation tools follow this suit. March 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

No More Cold Calling

JANUARY 30, 2014

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . Brian Hansford, director of client services for Heinz Marketing, is a 20-year veteran of the technology industry. This baffles me, and apparently I’m not alone.

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Each member of your Sales Team can develop a personal brand.

Social Selling 308

Social Selling Social Media Eloqua Twitter 308

Partners in Excellence

NOVEMBER 10, 2011

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. Dear Marketing: Please Help Those Of Us In Sales.

Eloqua 92

Eloqua Marketing ROI System 92

SalesLoft

DECEMBER 17, 2019

From his time at Marketo to his presence on LinkedIn and his current role as VP of Marketing at EverString, Matt Amundson is probably a name you have heard before. What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade.

Marketo 59

Marketo Marketing Trade Show Eloqua 59

Pointclear

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement.

Oracle 223

Oracle Eloqua Social Media Twitter 223

SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Sales Managers (all levels).

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

SBI

FEBRUARY 8, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Erroin Martin , VP of Sales for Conversica. Nancy: What are the top 3 ways your solution changes the game for a sales organization?

Prospecting 139

Prospecting Eloqua Microsoft Marketo 139

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

SBI Growth

JANUARY 16, 2013

The market is changing. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill is buyer-centered and focused on ways to personally evolve with her market. Jill remains Eloqua’s #1 Sales Rep since 2006. Jill remains Eloqua’s #1 Sales Rep since 2006. The market moves quickly.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331

SBI Growth

APRIL 20, 2013

As a VP of Sales, what is your biggest fear when it comes to competitors? An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. As a result, you should include it as part of your Sales Cadence. Wikipedia).

Social Media 316

Social Media Competition Media Eloqua 316

SBI

FEBRUARY 26, 2019

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

SBI

NOVEMBER 14, 2017

Sales speaks in revenue. Marketing speaks in leads and website downloads. Revenue is the literal translation of advocacy’s role throughout marketing, sales, and customer success, and reveals its impact on driving new business. Sales speaks and lives for revenue, they’re entirely driven on closing that next deal.

Revenue 139

Revenue Eloqua Lead Rank Lead Scoring 139

Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks.

Data 100

Data Lead Rank Scale Eloqua 100

SalesLoft

NOVEMBER 18, 2012

Marketing has begun to make a major impact on sales B2B. There is no denying it…that huge gap between marketing and sales ( worthy of video humor ) is starting to narrow. This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend.

Loopfuse 52

Loopfuse B2B Leads Marketing Qualified Lead 52

InsideSales.com

MAY 27, 2020

When it comes to increasing sales productivity, the simplest answers are still the best. AI-Driven Sales Engagement. There are constantly new innovations to sales tools. However, despite these innovations, there are several sales tools that are still necessary for any company hoping to increase sales. Social Media.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation Targets 150

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Salesmate

FEBRUARY 16, 2021

Sales have been a male dominant industry for a long time now. Our previous blog on Sales influencers proves this dominance, with almost 85% names being men. But first, let us understand what difference does women makes in sales. Why do we need more women in Sales? Women are good at sales. Coco Chanel.

Influencer 105

Influencer Eloqua Social Media Oracle 105

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes.

Lead Scoring 64

Lead Scoring Lead Rank CRM Eloqua 64

Score More Sales

MARCH 25, 2014

Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. Just four years ago, I had a different target market and was giving workshops around the U.S. to help entrepreneurs grow sales to ultimately grow their businesses.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

SugarCRM

APRIL 23, 2024

Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. Lean on Your Partner Networks Your business partners are your biggest advocates as you continue to operate in an increasingly competitive market.

B2B 29

B2B Eloqua Social Selling Networking 29