PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
Pointclear
AUGUST 30, 2012
Marketing & Sales Alignment: Encouraging Signs & Continuing Challenges. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ Then I go meet their sales guys, and they say, ‘I have no idea what marketing’s doing. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.
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