New Brainshark Feeder App Hits the Eloqua AppCloud
BrainShark
FEBRUARY 25, 2013
Good news for Eloqua and Brain
Eloqua Related Topics 
Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.
Data 
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Get Better Results From Your Leads – Through the Sales Rep Lens
SBI Growth
AUGUST 25, 2012
Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. Raise the red flag to your boss.
Lead Rank 282
282 
“Why I’m So Interested In Selling,” Alex Shootman
Partners in Excellence
MARCH 2, 2024
Preface: I first met Alex Shootman when he was running sales at Eloqua. We had talked on the phone a few times, but our first meeting was on the exhibit floor at Dreamforce. While his time was probably better spent talking to customers, he took time to have a great conversation. Since then, we talk, periodically, sharing ideas.
Eloqua 78
78 
Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales
Drift
APRIL 26, 2018
Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.
Eloqua 91
91 
Good Reads for B2B Marketing - How to Create Newsworthy Content
Pointclear
AUGUST 8, 2013
Via Eloqua. Tony Zambito shares how to make a connection between the real world and the digital world. Making these connections is key to gaining buyer insight and improving predictability. People Don’t Share Brochures, They Share Stories.
Eloqua 209
209 
Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.
Data 100
100 Can Artificial Intelligence Make Sales More Human?
Sales and Marketing Management
AUGUST 23, 2018
Prior to that, Steve served as co-founder and CTO of Eloqua, a company he helped guide to a market leading position in marketing automation, while growing it to a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle.
Scale 195
195 
Good Reads for B2B Marketing - Modern Marketing from Stan Lee
Pointclear
SEPTEMBER 5, 2013
Via Eloqua. Take a lesson from the superhero creator himself, Stan Lee, former president and chairman of Marvel Comics. This article shares four fundamentals that contributed to Lee’s expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. Infographic: Spice Up Your Marketing Mix.
Eloqua 176
176 
Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform
The ROI Guy
AUGUST 24, 2018
Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.
Lead Rank 45
45 
PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
Pointclear
OCTOBER 24, 2013
Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement.
Oracle 223
223 Are You Too Hard to Reach?
No More Cold Calling
JANUARY 30, 2014
Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Brian Hansford, director of client services for Heinz Marketing, is a 20-year veteran of the technology industry. Associations Enterprise Sales Management Small Business'
Eloqua 240
240 
Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?
InsightSquared
MARCH 29, 2018
Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.
Vendor 73
73 
3 Ways to Research Prospects Online to Grow Sales
Score More Sales
JANUARY 10, 2013
Read the Eloqua Grand Guide to Social Selling. LinkedIn can also give you a weekly update from any saved searches you do for specific job titles in specific regions. If I call on manufacturing CTOs in North America I can get an alert weekly when anyone updates their profile with that title.
InsideView 249
249 
Marketing Automation is Not Marketing Strategy
Pointclear
FEBRUARY 27, 2014
Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”.
Marketing 266
266 
Quick Tips to Utilize Social Selling and Leverage Your AEs Today
SBI Growth
NOVEMBER 27, 2012
Just ask Eloqua. LinkedIn creates more leads than Facebook, Twitter, or Blogging for B2B organizations. If your AEs (and your organization) are not utilizing it, you’re missing a great opportunity. Facebook – Facebook is crucial to building a brand. While your conversions may not be as high through Facebook, it still has the largest reach.
Social Selling 308
308 
The 17 Best Business Card Scanners for Sales Contacts
Nutshell
DECEMBER 8, 2023
Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. Scanbizcards Price: $8.33/mo Their free plan allows users to export those contacts into their CRM one at a time, with a hard limit of three scans per week. ABBYY Business Card Reader Price: $59.99
CamCard 123
123 
Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
The ROI Guy
OCTOBER 21, 2011
Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
Eloqua 61
61 
How to Engage Prospects to Identify True Interest
SBI
FEBRUARY 8, 2018
Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. And our resources page — we have eBooks, case studies, videos, data sheets, and more. Nancy: Who benefits most from your solution?
Prospecting 139
139 
3 Steps to Combining Social Media & Competitive Intelligence
SBI Growth
APRIL 20, 2013
Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Following competitors’ company pages for major updates and product launches. Connecting with competitors on LinkedIn (just be cognizant and don’t give away organization info comparable to what you’re trying to attain). For instance: Trade Shows.
Social Media 316
316 
Seismic Surpasses 70 Technology Integrations Available to Customers
SBI
FEBRUARY 26, 2019
Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. .” More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include: Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM. Data vendors: FactSet, Morningstar, Google AdWords.
Eloqua 65
65 
CMO: Are you going to have a job in 2014
SBI Growth
SEPTEMBER 22, 2013
Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), The difficulty with most implementations is the numbers are usually negative. You’re probably in the middle of, half through or considering similar solutions. or communication/collaboration programs (Yammer, Jive, Chatter, etc.). The question is; are you going to be another statistic?
Eloqua 316
316 
5 Marketing Trends That will Impact 2013
SBI Growth
DECEMBER 26, 2012
Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. When developing campaigns, how integrating social media, content marketing, mobile, web, and newer emerging channels into the campaigns will leverage cost yet yield more results becomes a key driver. Fusion of CMO and IT.
Trends 316
316 
Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
Pointclear
MAY 5, 2011
Comments on the article cover a broad spectrum with responses including the following: RPM has the potential to be transformative as noted in an Eloqua comment that an analysis of customers applying an RPM strategy are seeing growth rates above marketing automation-only customers, as well as above S&P 500 companies.
Revenue 150
150 
7 Critical Skills of the Social Seller
SBI Growth
JANUARY 16, 2013
I recently met Jill Rowley, a Sales Rep at Eloqua. I discuss 7 ways these new sellers outperform the competition. Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers. She is on the leading edge of the Social Selling movement.
Eloqua 331
331 How Finding the Common Revenue Thread Simplifies Executive Decision Making
SBI
NOVEMBER 14, 2017
Marketing Automation (Marketo, Eloqua, etc.). Best practices organizations have tech stacks that integrate all of the following with each other: Sales CRM (Salesforce, Microsoft Dynamics, SugarCRM, etc.). Customer Success Platforms (Gainsight, Totango, etc.). Customer Advocacy Platforms (RO Innovation, Influitive, TechValidate, etc.).
Revenue 139
139 Business Growth Marketing Liaison The Next Generation of Talent Management
Increase Sales
MARCH 29, 2013
A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.
Eloqua 151
151 
Sales Engagement: Here’s What You Need to Know Before Buying
Zoominfo
MAY 9, 2022
Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. While sales and marketing often work hand-in-glove with one another, there has yet to be cohesive alignment with their respective tools. There’s no functional parity between sales automation tools and marketing automation tools.
Scale 130
130 Data Demystified: Email Accuracy & Verification
Zoominfo
OCTOBER 14, 2021
To learn more about ZoomInfo’s data quality and how we can help your team hit their number, check out the following case studies: How marketing automation provider Eloqua decreased bounce-backs by approx. We’re constantly investing in our technologies and our team to provide even greater value to our customers.
Data 100
100 Nudge Leverages Artificial Intelligence to Identify Genuine Relationships
Nudge.ai
SEPTEMBER 7, 2017
But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. We track the strength of relationships.”. They also recently launched a business-to-business paid product. “A
Eloqua 28
28 Social Selling Success Stories
Score More Sales
MARCH 25, 2014
Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Jill Rowley has often been one of the first names that comes up anytime a business wants to know if and how sales reps can champion an industry. She helped spearhead social selling at Oracle.
Social Selling 232
232 
List of best marketing automation software for 2021
Salesmate
JUNE 15, 2021
Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Oracle Eloqua is one of the best marketing automation software with features such as customer segmentation, lead management, Advanced Intelligence, Sales and marketing alignment, and marketing measurement. Pro – $99/mo.
Software 52
52 
Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads
Pointclear
MARCH 31, 2011
The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies.
What Are the Different Levels of Account Based Marketing?
LinkedFusion
AUGUST 27, 2023
Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Instead of concentrating on just five to ten accounts, programmatic ABM groups hundreds or even thousands of accounts based on client profiles.
Is Lead Generation Slipping Away From Marketing?
Pointclear
APRIL 17, 2012
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.
Lead Generation 172
172 
The 17 Best Business Card Scanners for Sales Contacts
Nutshell
DECEMBER 8, 2023
Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. Scanbizcards Price: $8.33/mo Their free plan allows users to export those contacts into their CRM one at a time, with a hard limit of three scans per week. ABBYY Business Card Reader Price: $59.99
CamCard 62
62 
Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools
The ROI Guy
AUGUST 27, 2018
Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.
9 Sales Tools to Increase Productivity
InsideSales.com
MAY 27, 2020
Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Template emails make it easier to reach more of your leads, faster. They also make it easy for you to create killer message content, making your emails more consistent and professional. Screen Sharing. If you want to sell your product, you’ve got to be able to do remote demos.
Sales Tools 63
63 PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
Pointclear
AUGUST 30, 2012
And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. But he also notes the ongoing gap between the two teams: “I mean it’s crazy. I live in the marketing side, so I talk to these marketers. It’s hard.”.
Software 187
187 Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.
InsightSquared
APRIL 12, 2018
The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017. Read the full report here. .
Vendor 63
63 
Ask Steve: How Do I Navigate Around Low-Level Contacts Who Only Want a Price Quote?
ExecVision
JANUARY 22, 2019
Eloqua started taking this approach years ago. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Typically it’s their boss, but it could be their boss’ boss. They’d call the lead because it was the right account but a low-level contact.
Top 15 Women Sales Influencers to follow in 2021
Salesmate
FEBRUARY 16, 2021
Her impressive track record of over 20 years of experience in Silicon Valley and software sales companies like Oracle and Eloqua makes her worthy of following for great sales hacks. Rowley is the single most influential thought leader in Social Selling. Trish Bertuzzi.
Influencer 105
105 What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?
The ROI Guy
MAY 14, 2012
As the opportunity was qualified and passed to sales for engagement, the PDF report followed, to help improve prospect intelligence and engagement.
Lead Rank 64
64 
Zoominfo Competitor – Lead411 vs. Zoominfo
Lead411
NOVEMBER 11, 2021
QuickMail.io. Less Annoying. PCRecruiter. FreshSales CRM. MS Dynamics 365. Outreach.io. Salesfusion. Customer Service/Support.
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