SBI Growth

SEPTEMBER 22, 2013

Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), The difficulty with most implementations is the numbers are usually negative. You’re probably in the middle of, half through or considering similar solutions. or communication/collaboration programs (Yammer, Jive, Chatter, etc.). The question is; are you going to be another statistic?

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

No More Cold Calling

JANUARY 30, 2014

Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Brian Hansford, director of client services for Heinz Marketing, is a 20-year veteran of the technology industry. Associations Enterprise Sales Management Small Business'

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

Pointclear

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement.

Oracle 223

Oracle Eloqua Social Media Twitter 223

Score More Sales

JANUARY 10, 2013

Read the Eloqua Grand Guide to Social Selling. LinkedIn can also give you a weekly update from any saved searches you do for specific job titles in specific regions. If I call on manufacturing CTOs in North America I can get an alert weekly when anyone updates their profile with that title.

InsideView 249

InsideView Research Prospecting Eloqua 249

Pointclear

FEBRUARY 27, 2014

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

SEPTEMBER 5, 2013

Via Eloqua. Take a lesson from the superhero creator himself, Stan Lee, former president and chairman of Marvel Comics. This article shares four fundamentals that contributed to Lee’s expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. Infographic: Spice Up Your Marketing Mix.

Eloqua 176

Eloqua PointClear B2B Marketing 176

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177

Data Eloqua Buyer Persona Demographics 177

Pointclear

MAY 5, 2011

Comments on the article cover a broad spectrum with responses including the following: RPM has the potential to be transformative as noted in an Eloqua comment that an analysis of customers applying an RPM strategy are seeing growth rates above marketing automation-only customers, as well as above S&P 500 companies.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Score More Sales

MARCH 25, 2014

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Jill Rowley has often been one of the first names that comes up anytime a business wants to know if and how sales reps can champion an industry. She helped spearhead social selling at Oracle.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

Pointclear

MARCH 31, 2011

The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies.

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

Sales and Marketing Management

AUGUST 23, 2018

Prior to that, Steve served as co-founder and CTO of Eloqua, a company he helped guide to a market leading position in marketing automation, while growing it to a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle.

Scale 195

Scale Eloqua Oracle Buyer 195

Increase Sales

MARCH 29, 2013

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

Pointclear

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Pointclear

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. But he also notes the ongoing gap between the two teams: “I mean it’s crazy. I live in the marketing side, so I talk to these marketers. It’s hard.”.

Software 187

Software Software B2B Top of Funnel 187

Drift

APRIL 26, 2018

Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.

Eloqua 91

Eloqua Software Software Marketo 91

Pointclear

JULY 11, 2011

Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies. (..)

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

SBI

FEBRUARY 8, 2018

Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. And our resources page — we have eBooks, case studies, videos, data sheets, and more. Nancy: Who benefits most from your solution?

Prospecting 139

Prospecting Eloqua Microsoft Marketo 139

SBI

NOVEMBER 14, 2017

Marketing Automation (Marketo, Eloqua, etc.). Best practices organizations have tech stacks that integrate all of the following with each other: Sales CRM (Salesforce, Microsoft Dynamics, SugarCRM, etc.). Customer Success Platforms (Gainsight, Totango, etc.). Customer Advocacy Platforms (RO Innovation, Influitive, TechValidate, etc.).

Revenue 139

Revenue Eloqua Lead Rank Lead Scoring 139

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Lead Nurturing Marketing 61

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100

Data Eloqua Buyer Persona Demographics 100

Pointclear

MARCH 6, 2012

And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Master Your Data Universe.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Partners in Excellence

NOVEMBER 10, 2011

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. I had the privilege of participating in a fantastic roundtable at Focus.com today.

Eloqua 97

Eloqua Marketing ROI System 97

Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Vendor 73

Vendor Report Eloqua Marketo 73

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Partners in Excellence

MARCH 2, 2024

Preface: I first met Alex Shootman when he was running sales at Eloqua. We had talked on the phone a few times, but our first meeting was on the exhibit floor at Dreamforce. While his time was probably better spent talking to customers, he took time to have a great conversation. Since then, we talk, periodically, sharing ideas.

Eloqua 78

Eloqua Sales Talent Up-Sell Promotion 78

The ROI Guy

MAY 14, 2012

As the opportunity was qualified and passed to sales for engagement, the PDF report followed, to help improve prospect intelligence and engagement.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

SBI

FEBRUARY 26, 2019

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. .” More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include: Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM. Data vendors: FactSet, Morningstar, Google AdWords.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. While sales and marketing often work hand-in-glove with one another, there has yet to be cohesive alignment with their respective tools. There’s no functional parity between sales automation tools and marketing automation tools.

Scale 130

Scale Sales Automation Hiring ROI 130

Nutshell

DECEMBER 8, 2023

Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. Scanbizcards Price: $8.33/mo Their free plan allows users to export those contacts into their CRM one at a time, with a hard limit of three scans per week. ABBYY Business Card Reader Price: $59.99

CamCard 124

CamCard SalesForce Hubspot CRM 124

Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Velocify

JANUARY 29, 2013

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. One popular solution category, marketing automation, has been growing rapidly during the past few years and continues to be a very hot segment.

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

The ROI Guy

NOVEMBER 17, 2011

Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S.

Eloqua 51

Eloqua Marketo NetSuite Lead Rank 51

Zoominfo

OCTOBER 14, 2021

To learn more about ZoomInfo’s data quality and how we can help your team hit their number, check out the following case studies: How marketing automation provider Eloqua decreased bounce-backs by approx. We’re constantly investing in our technologies and our team to provide even greater value to our customers.

Data 100

Data Lead Rank Scale Eloqua 100

Salesmate

FEBRUARY 16, 2021

Her impressive track record of over 20 years of experience in Silicon Valley and software sales companies like Oracle and Eloqua makes her worthy of following for great sales hacks. Rowley is the single most influential thought leader in Social Selling. Trish Bertuzzi.

Influencer 105

Influencer Eloqua Social Media Oracle 105

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40