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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. Raise the red flag to your boss.

Lead Rank 282
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Just ask Eloqua. LinkedIn creates more leads than Facebook, Twitter, or Blogging for B2B organizations. If your AEs (and your organization) are not utilizing it, you’re missing a great opportunity. Facebook – Facebook is crucial to building a brand. While your conversions may not be as high through Facebook, it still has the largest reach.

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Good Reads for B2B Marketing - How to Create Newsworthy Content

Pointclear

Via Eloqua. Tony Zambito shares how to make a connection between the real world and the digital world. Making these connections is key to gaining buyer insight and improving predictability. People Don’t Share Brochures, They Share Stories.

Eloqua 209
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7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. I discuss 7 ways these new sellers outperform the competition. Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers. She is on the leading edge of the Social Selling movement.

Eloqua 331
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Following competitors’ company pages for major updates and product launches. Connecting with competitors on LinkedIn (just be cognizant and don’t give away organization info comparable to what you’re trying to attain). For instance: Trade Shows.

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5 Marketing Trends That will Impact 2013

SBI Growth

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. When developing campaigns, how integrating social media, content marketing, mobile, web, and newer emerging channels into the campaigns will leverage cost yet yield more results becomes a key driver. Fusion of CMO and IT.

Trends 316
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New Brainshark Feeder App Hits the Eloqua AppCloud

BrainShark

Good news for Eloqua and Brain

Eloqua 62