Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Also, consider leveraging some help from an influencer to help boost awareness about your software.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289

CRM Lead Rank Lead Scoring Data 289

SBI Growth

AUGUST 16, 2013

They have kept up with the market. Buyers rely on content, peers, and social media to educate themselves. On the other hand, organizations are using voice recognition software. Utilize voice recognition software. Sellers facilitate vs. closing – buyers are more educated and make a decision to buy.

Customer 328

Customer B2C Decision Maker Inside Sales 328

Nutshell

JANUARY 2, 2025

Finding the best software for architects is one way to ensure that your designs have the impact you desire and that your projects run smoothly. This guide sets the great architecture software apart from the good and provides you with the information you need to ensure you have the tools you need to succeed.

Software 62

Software Software Lead Rank Microsoft 62

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Is my customer educated?

Marketing 196

Marketing Social Media Scale Case Study 196

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

SBI Growth

MAY 5, 2013

I recently had a cup of coffee with a good friend and marketing peer. Kathy is the CMO of an emerging software company. I had recently read Hubspot’s newest release of the State of Inbound Marketing Report, and a key stat hit me. Kathy was going to pay more attention to the formal management of leads between sales and marketing.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Sales and Marketing Management

MAY 15, 2020

While the number of companies benefiting is undeniably lower than those hurting, focusing on the aspects of your market that may be experiencing growth can make all the difference in your hit rate. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Even though B2B marketers have learned fast and implemented nimble approaches, they still struggle to measure and track consumer behavior in our increasingly digital world. It’s also common for B2B marketers to struggle with siloing.

ROI 166

ROI Lead Rank Customer Marketing 166

SBI Growth

MAY 24, 2013

Ingrid Inward – She Struggles Selling Software. She was eager to train for her new role selling software solutions. At the start, the buyer is “Not in the Market.” Sales onboarding is customer-focused if it educates new hires on these topics early in the program. Ingrid was a successful pharmaceutical rep.

Hiring 324

Hiring Customer Telecommunications Pharmaceuticals 324

Sales Hacker

MARCH 18, 2025

Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. 16:30 The biggest AI mistakes in sales and marketing. what you can do with LLMs is absolutely remarkable.

Marketing 66

Marketing Scale Case Study Lead Rank 66

Sales Hacker Training

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Sales Enablement 111

Sales Enablement Scale Hiring Sales Operations 111

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sellers are responsible for educating their buyers digitally through multiple channels.

Hiring 127

Hiring Marketing How To Intent Data 127

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Personalized content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Hubspot Sales

JANUARY 14, 2025

Heres why: Realtors are always certified members of the National Association of REALTORS (NAR), whereas real estate agents arent required to be (unless its a part of their states regulations) Both realtors and real estate agents complete the same education and training requirements (national and state licensing exams).

Real Estate 92

Real Estate Licensing How To Education 92

Zoominfo

MAY 5, 2020

While electronic signature technology as a whole has grown, Docusign has increased their market share over the last three months. HR & Payroll Software. HR and payroll software was the third-largest increase in technologies surveyed. We have seen a growth of 17% for HR and payroll software since January 30.

Tools 179

Tools Real Estate Travel Face-to-face 179

Sales and Marketing Management

OCTOBER 9, 2017

They keep themselves very well-informed so they can educate customers on industry trends. The best sellers will demonstrate, educate and advocate. The power goes out during a software deployment. Rick Wong has over 35 years working in sales and marketing with Fortune 100 companies including Hewlett-Packard and Microsoft.

Microsoft 213

Microsoft Decision Maker SME Hiring 213

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Because the aim is to understand your local customers’ unique needs, your digital marketing strategies and their business goals must be in perfect coordination.

Strategy 105

Strategy Marketing Education Small Business 105

Zoominfo

APRIL 22, 2020

In mid-march, the FCC chairman Ajit Pai published the Keep Americans Connected Pledge , stating, “As the coronavirus outbreak spreads and causes a series of disruptions to the economic, educational, medical, and civic life of our country, it is imperative that Americans stay connected.”.

Company 173

Company Customer Microsoft Film 173

Sales and Marketing Management

OCTOBER 16, 2017

Early stage prospects often gravitate toward videos and short, educational demonstrations. For example, Momentum Solar has emerged as a national player in the solar energy market. Tony Agresta is vice president of marketing for Nearmap USA. Prospects at this point often want more technical specifics.

Real Estate 243

Real Estate Construction Scale Hiring 243

SalesFuel

MARCH 31, 2025

This format can be a hugely successful way for marketers to connect with specific audiences. How Big is the Podcast Advertising Market? IAB analysts predict the market will reach $3 billion by 2026. Trends in the Podcast Ad Market As consumers discover podcasts, marketers are following. billion in 2024.

Advertising 59

Advertising Advertising Sports Consumer 59

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. Some sales roles lean heavily on the tactics and strategies that characterize digital marketing, and if you're interested in pursuing one, it helps to have some specific skills, knowledge, and experience under your belt.

Hiring 137

Hiring Social Media Marketing Webinar Metrics 137

Understanding the Sales Force

NOVEMBER 29, 2023

After I moved all of the legitimate and very illegitimate emails into trash, I identified 26 emails – all from yesterday – that were cold solicitations from BDRs, account managers, customer service reps, marketing reps, and even CEOs. Not poorly translated into English cringy, as much as seventh grade education cringy.

Meeting 201

Meeting Cold Calling Inbound Outbound 201

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Tenbound

OCTOBER 21, 2024

Kartra and WebinarJam, two powerful platforms, can work together to help you grow your business through streamlined marketing and engaging webinars. Kartra is an all-in-one marketing platform that offers everything from email marketing automation to membership sites and sales funnels.

Small Business 59

Small Business Small Business Webinar Metrics Top of Funnel 59

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Sales and Marketing Management

OCTOBER 31, 2017

Target the right market segments: Decide which sales organizations, geographies and channels will deliver maximum performance for your incentive budget. What is your current market share and where would you like to drive it? Also, your promotional campaign must be high enough profile to attract the right market penetration.

Incentives 195

Incentives Incentive Strategy Penetration 195

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. A B2B marketing funnel is unique because it often involves multiple people from a single business moving through each stage of the funnel in a haphazard fashion.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

MARCH 5, 2024

Artificial Intelligence has emerged as the next great technological leap in commercial software apps, with high-profile mentions of AI exploding among the Fortune 500 and investors pouring billions of dollars into generative AI companies across the globe. Chatbots such as ChatGPT are the most frequently used AI tools.

Marketing 130

Marketing Survey Lead Rank Government 130