Pointclear

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Inside sales. Marketing automation. B2B marketing and sales strategies and tactics.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Score More Sales

MARCH 25, 2014

Just four years ago, I had a different target market and was giving workshops around the U.S. to help entrepreneurs grow sales to ultimately grow their businesses. In the latter part of 2010, I shifted working less with business owners and more toward helping mid-sized companies’ front line sales reps and their managers grow sales.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

Score More Sales

AUGUST 26, 2014

We need to spend more time creating content that helps to educate them and give them insight into their world. 94% of digital marketing professionals surveyed agreed that personalization is “critical to current and future success” according to an eConsultancy study. Most of us just create educational content for first time visitors.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Score More Sales

AUGUST 9, 2012

I like good infographics about sales and marketing. So it did not go unnoticed that the Game of Sales , a clever Infographic created by Inside View has been viewed and shared thousands of times since it just debuted hours ago. InsideView took a lighthearted approach to educate the masses, and I applaud them.

InsideView 214

InsideView Cold Calling Gatekeeper Webinar Metrics 214

Score More Sales

FEBRUARY 10, 2014

Recently a panel discussed 9 of the top sales myths in business-to-business selling. I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

Sales and Marketing Management

DECEMBER 14, 2020

To succeed in sales, sales teams and channel partners need to focus on adding value. They need to be more educated on the value proposition and how the solution helps drive superior results for each stakeholder. Why consider a sales incentive strategy? Well-chosen incentives are proven to stimulate salespeople to act.

Incentives 295

Incentives Incentive Training Channels 295

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Sales Hacker

FEBRUARY 12, 2020

Inside sales jobs are growing at a staggering rate, and it’s not hard to see why. Most companies offer uncapped commissions for their inside sales positions. Almost any lifestyle you can imagine for yourself is possible with an inside sales role. First, let’s look at what inside sales is.

Inside Sales 91

Inside Sales Tools Sales Qualified Lead Strategy 91

Sales Hacker

SEPTEMBER 16, 2019

What is inside sales? What is outside sales. Should you use inside or outside sales? How can inside and outside sales work together? Skills and qualifications necessary for inside sales. Skills and qualifications necessary for outside sales. What Is Inside Sales?

Outside Sales 84

Outside Sales Inside Sales Hiring Top of Funnel 84

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Score More Sales

MAY 15, 2014

I had a chance to catch up with best-selling author and modern marketing expert Jay Baer who has been the host of the IBM Smarter Commerce Global Summit 2014 Tampa this week. JB: In their zeal to embrace content marketing, many brands are creating content that is wholly self-referential. LR: What’s next in social?

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

SalesHandy

MAY 6, 2021

B2B sales can be complex and confusing with many different processes, practices and models it’s made up of. Inside sales is one such model. With more than 50% of new B2B sales jobs being inside sales roles, it’s no longer a niche operating model. What is Inside Sales? Sales cycle times.

Inside Sales 75

Inside Sales Ideal Customer Profile Benefit Top of Funnel 75

Zoominfo

FEBRUARY 26, 2018

Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. 8. Heinz Marketing. 7. Koka Sexton. Check it out!

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

No More Cold Calling

AUGUST 24, 2017

They don’t have the skills or tools for success in a Sales 3.0 Account based sales reps are the only feet on the street anymore. Much of the sales process has been shifted to inside sales, which requires different skills. Your team is now educated—for the rest of their life.

Hiring 214

Hiring Account SalesForce Quota 214

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Companies are not immune from the same issue – no (or slow) follow-up, no sale. Thereafter, your chances of success will fall off dramatically.”.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Score More Sales

JUNE 28, 2012

Alltop for Sales – we are proud to be featured on this site created by marketing evangelist Guy Kawasaki – try not to spend hours on it! SalesPro Cental – Sales Insights and Advice – hours of great content. You can also ask your best B2B sales questions at Sales Gurus that Docusign hosts.

Resources 170

Resources B2B Social Media Twitter 170

SBI

AUGUST 13, 2013

“Inside Sales now generates more than 50% of company revenue and is being tasked with more responsibilities and expectations—to grow territories, form partnerships, and generate new business. In 2009, there were 800,000 inside sales departments. They think in sound bites, not lengthy marketing “garbage”.

InsideSales 129

InsideSales Hiring Inside Sales Webinar Metrics 129

Zoominfo

FEBRUARY 26, 2018

Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. 8. Heinz Marketing. 7. Koka Sexton. Check it out!

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

DiscoverOrg Sales

MAY 7, 2015

Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. B2B seller activity remains 1-on-1 focused with forced interactions with sales reps while B2B consumer behavior has shifted to a self-service model. Source: [link] ).

Lead Rank 120

Lead Rank B2B Education Research 120

Close.io

JANUARY 14, 2019

If you’ve got ambitions of becoming a top inside sales rep at your company, you’re going to have to build and sharpen these critical sales skills first. Many of these sales skills can be relatively quickly learned and cultivated through self-education and a relentless dedication to bettering yourself in your sales role.

Inside Sales 108

Inside Sales Top of Funnel Cold Calling Sales Qualified Lead 108

The Digital Sales Institute

OCTOBER 16, 2018

What does the future hold for the inside sales jobs role for a salesperson and will its job description come to mean anything more than facilitating a customer’s purchase. What will the inside sales jobs role look like in three-to-five years? The inside sales role will evolve in line with technology.

Inside Sales 49

Inside Sales Lead Rank Sales Qualified Lead Lead Scoring 49

Pointclear

OCTOBER 31, 2017

They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results. Eliminate the time, expense and distraction of setting up your sales telemarketing, business development or inside sales organization. Plus they get support that’s hard (i.e. Want more info?

Telemarketing 133

Telemarketing PointClear Company Hiring 133

Partners in Excellence

MARCH 25, 2014

” 10, 20, 30 years ago, much of the real value of the sales person was in educating customers about products/services/solutions. Sales people are no longer the only source of information or education about products, services, and solutions. But does that mean sales people are becoming less important?

Education 127

Education Hotels Margin Social Media 127

Hubspot Sales

MAY 3, 2018

“I hope people like me continue to raise the importance of formal continuing education within the sales profession, in the same way it’s applied to corporate roles like finance, legal, HR and IT.” John McTigue, sales and marketing stack advisor, The MarTech Whisperer. John Kauffman, CEO, Lammaore USA Inc.

Top of Funnel 145

Top of Funnel Hiring Lead Rank Sales Qualified Lead 145

Hubspot Sales

JUNE 8, 2021

What's a typical sales career path? How do you get started in sales? Is the sales job market strong enough to support a career? By the end, you'll know what skills can help you break into sales, what jobs are available, and whether or not sales is a good career for you. Inside Sales Rep.

Hiring 134

Hiring Salary Top of Funnel Commission 134

SBI

OCTOBER 7, 2014

For four days, the city will be taken-over by visitors from more than 80 countries around the world clamoring to attend one or more of the 1,400 educational sessions, an expanded Cloud Expo offering 400 exhibitors, charity benefits and participatory activities, and of course the abundance of parties, after-parties, and after-after-parties.

InsideView 120

InsideView Tools SalesForce Inside Sales 120

A Sales Guy

JUNE 11, 2013

Dear Keenan, I am “S”, I have been in inside sales and marketing for 2 years and have not made any sale till now. The product that I am selling/marketing is a software product for Automotive, Aerospace, Networking and educational sectors. The problem still persists.

Automotive 120

Automotive Inside Sales Education Up-Sell 120

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Miller Heiman Group

MARCH 25, 2020

First, it offers perspective: the insights and unique expertise that educate buyers and informs their viewpoint. Second, it needs to efficiently spur a high level of activity, despite the distraction in the market.

Inside Sales 80

Inside Sales Revenue Face-to-face Webinar Metrics 80

Zoominfo

FEBRUARY 14, 2018

Buyers don’t want salespeople breathing down their necks, but they do require them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. 13 Sales Productivity Lessons from the Experts. Continue reading.

B2B 176

B2B Face-to-face Sales Education 176

Women Sales Pros

APRIL 19, 2019

And clarity regarding role, expectations and decision authority levels enable inside sales, outside sales, account management and enablement to work more collaboratively and communicate much more effectively. Use a sales-specific assessment tool to vet candidates based on role definition. Inside sales is an example.

Trends 129

Trends Hiring Ideal Customer Profile Churn 129

Hubspot Sales

DECEMBER 12, 2017

Because SaaS is supported, maintained, and engineered by an external company, the price is usually high requiring a longer sales cycle and more touch points from Sales and Marketing before the customer is ready to buy. Marketing nurtures each lead until they are “sales qualified.” 3) SaaS Sales Salary.

Lead Rank 144

Lead Rank Sales Qualified Lead Lead Scoring Salary 144

Hubspot Sales

APRIL 5, 2023

Inside sales reps are tasked with nurturing leads and converting them into customers. Glassdoor estimates that inside sales reps often have a take-home pay of $70,000, including commission and bonuses. Outside sales representative positions include some travel time to meet with buyers and pitch products.

Salary 128

Salary Ideal Customer Profile Hiring Lead Rank 128