Close.io
SEPTEMBER 23, 2019
Do you have 100% confidence in your selling process? Are you sure that every step from lead generation to closing is as effective as possible? If not, you have some work to do. First, make sure that you've built your selling process from the ground up for success. If you've done that, you're ready for the next step: supercharging it. Let's start with a quick review.
SBI Growth
SEPTEMBER 22, 2019
Creation of a “Revenue Operations” Function.
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Sales and Marketing Management
SEPTEMBER 23, 2019
Author: Giuseppe D’Angelo Inside sales have never been hotter, and the sales field is experiencing considerable change. Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. Also, we’re seeing generational changes. Millennials are entering the C-Suite and members of Gen Z, which makes up 10% of the world’s population, are entering the workforce.
Zoominfo
SEPTEMBER 23, 2019
It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . No matter what you sell, there’s a reason a customer with many options chooses your brand— and a fully-realized USP is integral to that decision.
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Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
No More Cold Calling
SEPTEMBER 25, 2019
Your blood alcohol level endangers everyone around you. Our global team won a huge deal. We got emails and voicemails raving about how the team worked together, pulled all-nighters, and managed to get everything in sync for the big bake-off. The win was the largest in the company’s history. Wasn’t that fantastic? Sure, from a revenue standpoint. But here’s the rub.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Bernadette McClelland
SEPTEMBER 27, 2019
There are many types of bankruptcy: There is moral bankruptcy when a person trades their values for a price. There is emotional bankruptcy where there is a deficit of feelings in a relationship with others or self. There is spiritual bankruptcy where someone craves meaning, fulfilment and purpose in their life ,or their business, and. Then there is financial bankruptcy which is when someone is financially unable to repay a debt, and therefore pays the price, of having no money.
Understanding the Sales Force
SEPTEMBER 24, 2019
At Objective Management Group (OMG), we ask salespeople to record their elevator pitch and value proposition as part of the sales force evaluation. Some are OK, most are not, and for most companies, there are tremendous inconsistencies between each salesperson's messages. Elevator pitches and UVP's are usually so poorly constructed I have to wonder if anyone in sales leadership puts any time at all into formalizing their messages.
The Pipeline
SEPTEMBER 26, 2019
By Tibor Shanto. Prospects expect to see product/demo and pricing on the first call. Why? Rather than accepting this pathetic stat, our focus should be on changing the cause. I mean seriously, what are you saying to have these two things pop up so early in the cycle? Stop blowing half your first calls! [link]. The post Stop Blowing Half Your First Calls!
Sales and Marketing Management
SEPTEMBER 27, 2019
Author: Tim Riesterer When it comes to creating lasting behavior change in salespeople, the assumption is that virtual sales skills training is a pale imitation of in-person classroom training. In a recent survey, 65% of companies told us they plan to spend more on virtual training, despite only 10% believing it was as good as classroom training. But what if an online training alternative could be proven as effective?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Sales Heretic
SEPTEMBER 24, 2019
All buying is emotional. Even if you’re selling microchips to engineers, there’s still an emotional component to the transaction. Because as human beings, we feel more often, more easily, more quickly, and more deeply than we think. And those emotions play a huge role in all our decision-making. Often unconsciously. So whenever you encounter a [.].
The Pipeline
SEPTEMBER 24, 2019
By Tibor Shanto. We know the filters we apply to given scenarios directly impact the outcome, more correctly, our view of the outcome. The more aligned we are to the buyer’s perspective, the more effective we can be in introducing insights. Insights that inform the buyer based on their objectives. Not an artificial view of the market designed to favor our product.
The Sales Hunter
SEPTEMBER 24, 2019
We cannot forget that not all prospects are created equal. Some prospects are actually not prospects at all, they’re just suspects in disguise. Everybody in sales cannot find enough time to prospect. If we’re already challenged for time, shouldn’t we focus our time on the best opportunities? Gain more insights in my video: One concept I strongly advocate is to qualify a lead fast to ensure that you’re quickly able to know who has potential and who does not.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.
Connect2Sell
SEPTEMBER 25, 2019
Sales success is often contingent on well-reasoned arguments and the seller’s ability to make a strong, compelling case to the buyer. In our last post , we mentioned a logical thinking fallacy that often plagues sellers. We’re going to take a closer look here at false dichotomies and other examples of oversimplification that interfere with sales success.
Sales 2.0
SEPTEMBER 25, 2019
There’s still plenty to do. Back in 2006 I coined the term “Sales 2.0” (see the logo on this website). My concept of Sales 2.0 was, and is, “taking the sales profession to the next level”. In my opinion we’ve come a long way since 2006 but we still have a long way to go. The posts on this blog are going to continue to be about how sales people can sell more, and sell more easily, by using techniques and tools they may not be using today.
The Sales Hunter
SEPTEMBER 27, 2019
In our on-line world today, it’s easy to think that relationships aren’t as important as they used to be. I feel strongly that it’s the opposite, actually. Relationships are more important than ever, because most everything else in life has become automated. The power of the relationship is trust and confidence as well as what that means both short and long-term.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Zoominfo
SEPTEMBER 24, 2019
Every buyer-seller relationship is built on a foundation of trust. When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ). The reason for this is simple: People want to buy from businesses they know they can trust.
SBI Growth
SEPTEMBER 22, 2019
It’s September. You and the rest of the executive team are beginning to think about next year’s revenue plan. If you are like most companies, you are probably looking at 2019 performance as your baseline. This sounds good in theory.
Sales and Marketing Management
SEPTEMBER 24, 2019
Author: Tessa Burg The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing into their sales funnels. Why? Because buyer behaviors are changing. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople.
Mr. Inside Sales
SEPTEMBER 27, 2019
The debate of whether to open your calls asking, “Did I catch you at a good time?” or “Is this time still good for you?” (for demo call backs), is alive and well—unfortunately. Just last week, I received this email question from a reader: “Hi Mike, question: After I send out information to prospects, and I come back to them with an idea do I ask them if they have a minute before going into my pitch?”.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Zoominfo
SEPTEMBER 26, 2019
When the members of your team are in-sync and giving their best effort, they’re not too difficult to manage. If you’ve been leading a team for a while, though, then you know that this type of harmony isn’t always so easy to come by. Employees give their maximum effort when they feel engaged and inspired in their work. A popular new metric for this is called “discretionary effort.
Hubspot Sales
SEPTEMBER 25, 2019
Transitioning to a career in sales can happen in a variety of ways, however, few roles can set you up for a successful career in sales like a sales associate role can. As a sales associate, you are often the first touchpoint potential customers have to your company, providing valuable experience that can set you up well for your career. Not only do you get hands-on experience selling directly to consumers, but you have the opportunity to represent your company and gain valuable knowledge about t
The Sales Hunter
SEPTEMBER 22, 2019
How do you look at success? What tools do you use to measure success? How do you define success? When you actually live and breath sweating and sacrificing making it a constant action, you achieve real success. Do you want to be successful? Think about what you will do this week to sweat and sacrifice. Copyright 2019, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.
Anthony Cole Training
SEPTEMBER 25, 2019
There is an age-old debate about which came first, the chicken or the egg?
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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Mr. Inside Sales
SEPTEMBER 23, 2019
It means the magic selling season has begun. It means that regardless of how your year has gone so far, the perfect time to turn it around, to make and exceed your yearly quotas, is here. Now. Fall. It means that this is the time to recommit yourself, to dedicate yourself, to dream goals as big as you can—because you can make them all come true over the next three months.
Hubspot Sales
SEPTEMBER 27, 2019
Sales has traditionally been an intuition-driven profession. What do I mean by this? Well, salespeople conduct research on potential customers and then engage the best-fit prospects in conversation. This allows reps to feel out each prospect’s interest and determine whether or not they’re an ideal customer. In recent years, however, sales data and technology has changed the way that sales teams think and feel — no longer does intuition sit in the driver’s seat.
Grant Cardone
SEPTEMBER 25, 2019
I’m a big fan of delegating things in life to free my time up for what matters most to me. This is why I don’t do things such as mowing my lawn or cleaning my own car—I delegate this type of stuff to others in exchange for money so that I can buy my time back. Why? Because time is more valuable than money. All small business owners must learn to delegate better in order to scale.
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