Sat.Sep 21, 2019 - Fri.Sep 27, 2019

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7 ways to supercharge your selling process

Close.io

Do you have 100% confidence in your selling process? Are you sure that every step from lead generation to closing is as effective as possible? If not, you have some work to do. First, make sure that you've built your selling process from the ground up for success. If you've done that, you're ready for the next step: supercharging it. Let's start with a quick review.

Hiring 91
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Focus on the Critical Few KPIs and Avoid the Trivial Many

SBI Growth

Creation of a “Revenue Operations” Function.

Revenue 256
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The Hottest Trends in Inside Sales

Sales and Marketing Management

Author: Giuseppe D’Angelo Inside sales have never been hotter, and the sales field is experiencing considerable change. Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. Also, we’re seeing generational changes. Millennials are entering the C-Suite and members of Gen Z, which makes up 10% of the world’s population, are entering the workforce.

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7 Examples of Effective B2B Unique Selling Propositions

Zoominfo

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . No matter what you sell, there’s a reason a customer with many options chooses your brand— and a fully-realized USP is integral to that decision.

Examples 248
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Why You’re Drunk on Overtime

No More Cold Calling

Your blood alcohol level endangers everyone around you. Our global team won a huge deal. We got emails and voicemails raving about how the team worked together, pulled all-nighters, and managed to get everything in sync for the big bake-off. The win was the largest in the company’s history. Wasn’t that fantastic? Sure, from a revenue standpoint. But here’s the rub.

More Trending

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The Blessings of Bankruptcy

Bernadette McClelland

There are many types of bankruptcy: There is moral bankruptcy when a person trades their values for a price. There is emotional bankruptcy where there is a deficit of feelings in a relationship with others or self. There is spiritual bankruptcy where someone craves meaning, fulfilment and purpose in their life ,or their business, and. Then there is financial bankruptcy which is when someone is financially unable to repay a debt, and therefore pays the price, of having no money.

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Elements of an Effective Elevator Pitch

Understanding the Sales Force

At Objective Management Group (OMG), we ask salespeople to record their elevator pitch and value proposition as part of the sales force evaluation. Some are OK, most are not, and for most companies, there are tremendous inconsistencies between each salesperson's messages. Elevator pitches and UVP's are usually so poorly constructed I have to wonder if anyone in sales leadership puts any time at all into formalizing their messages.

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Stop Blowing Half Your First Calls!

The Pipeline

By Tibor Shanto. Prospects expect to see product/demo and pricing on the first call. Why? Rather than accepting this pathetic stat, our focus should be on changing the cause. I mean seriously, what are you saying to have these two things pop up so early in the cycle? Stop blowing half your first calls! [link]. The post Stop Blowing Half Your First Calls!

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Virtual Training Can Outperform the Classroom

Sales and Marketing Management

Author: Tim Riesterer When it comes to creating lasting behavior change in salespeople, the assumption is that virtual sales skills training is a pale imitation of in-person classroom training. In a recent survey, 65% of companies told us they plan to spend more on virtual training, despite only 10% believing it was as good as classroom training. But what if an online training alternative could be proven as effective?

Training 214
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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18 Buyer Emotions You Need to Overcome

The Sales Heretic

All buying is emotional. Even if you’re selling microchips to engineers, there’s still an emotional component to the transaction. Because as human beings, we feel more often, more easily, more quickly, and more deeply than we think. And those emotions play a huge role in all our decision-making. Often unconsciously. So whenever you encounter a [.].

Buyer 205
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How Should I Forecast B2B Marketing’s Contribution to Revenue?

SBI Growth

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A B2B Buyer’s ‘Do’s and Done’s’

The Pipeline

By Tibor Shanto. We know the filters we apply to given scenarios directly impact the outcome, more correctly, our view of the outcome. The more aligned we are to the buyer’s perspective, the more effective we can be in introducing insights. Insights that inform the buyer based on their objectives. Not an artificial view of the market designed to favor our product.

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How Can I Tell If I Have Qualified Prospects?

The Sales Hunter

We cannot forget that not all prospects are created equal. Some prospects are actually not prospects at all, they’re just suspects in disguise. Everybody in sales cannot find enough time to prospect. If we’re already challenged for time, shouldn’t we focus our time on the best opportunities? Gain more insights in my video: One concept I strongly advocate is to qualify a lead fast to ensure that you’re quickly able to know who has potential and who does not.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.

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One of the Most Common Barriers to Critical Thinking in Sales

Connect2Sell

Sales success is often contingent on well-reasoned arguments and the seller’s ability to make a strong, compelling case to the buyer. In our last post , we mentioned a logical thinking fallacy that often plagues sellers. We’re going to take a closer look here at false dichotomies and other examples of oversimplification that interfere with sales success.

Buyer 174
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Want to be an “A” student?

Sales 2.0

There’s still plenty to do. Back in 2006 I coined the term “Sales 2.0” (see the logo on this website). My concept of Sales 2.0 was, and is, “taking the sales profession to the next level”. In my opinion we’ve come a long way since 2006 but we still have a long way to go. The posts on this blog are going to continue to be about how sales people can sell more, and sell more easily, by using techniques and tools they may not be using today.

Quota 170
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Why Relationships Matter in Sales and Business

The Sales Hunter

In our on-line world today, it’s easy to think that relationships aren’t as important as they used to be. I feel strongly that it’s the opposite, actually. Relationships are more important than ever, because most everything else in life has become automated. The power of the relationship is trust and confidence as well as what that means both short and long-term.

Sports 180
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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4 Ways to Regain a Customer’s Trust After Losing It

Zoominfo

Every buyer-seller relationship is built on a foundation of trust. When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ). The reason for this is simple: People want to buy from businesses they know they can trust.

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Last Year’s Data Isn’t Enough—Adopt 2020 Revenue Planning Best Practices Now

SBI Growth

It’s September. You and the rest of the executive team are beginning to think about next year’s revenue plan. If you are like most companies, you are probably looking at 2019 performance as your baseline. This sounds good in theory.

Revenue 168
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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Author: Tessa Burg The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing into their sales funnels. Why? Because buyer behaviors are changing. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople.

ROI 166
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15 Skills Every Sales Associate Needs to Crush It

Hubspot Sales

Transitioning to a career in sales can happen in a variety of ways, however, few roles can set you up for a successful career in sales like a sales associate role can. As a sales associate, you are often the first touchpoint potential customers have to your company, providing valuable experience that can set you up well for your career. Not only do you get hands-on experience selling directly to consumers, but you have the opportunity to represent your company and gain valuable knowledge about t

Retail 145
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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7 Sure-Fire Ways to Inspire Discretionary Effort In Your Team

Zoominfo

When the members of your team are in-sync and giving their best effort, they’re not too difficult to manage. If you’ve been leading a team for a while, though, then you know that this type of harmony isn’t always so easy to come by. Employees give their maximum effort when they feel engaged and inspired in their work. A popular new metric for this is called “discretionary effort.

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Should You Use: “Is this a good time”—Yes or No?

Mr. Inside Sales

The debate of whether to open your calls asking, “Did I catch you at a good time?” or “Is this time still good for you?” (for demo call backs), is alive and well—unfortunately. Just last week, I received this email question from a reader: “Hi Mike, question: After I send out information to prospects, and I come back to them with an idea do I ask them if they have a minute before going into my pitch?”.

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Monday Motivation Video: Success Without Sacrifice and Sweat is Luck

The Sales Hunter

How do you look at success? What tools do you use to measure success? How do you define success? When you actually live and breath sweating and sacrificing making it a constant action, you achieve real success. Do you want to be successful? Think about what you will do this week to sweat and sacrifice. Copyright 2019, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

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Everything You Need to Know About Data in Sales

Hubspot Sales

Sales has traditionally been an intuition-driven profession. What do I mean by this? Well, salespeople conduct research on potential customers and then engage the best-fit prospects in conversation. This allows reps to feel out each prospect’s interest and determine whether or not they’re an ideal customer. In recent years, however, sales data and technology has changed the way that sales teams think and feel — no longer does intuition sit in the driver’s seat.

Data 141
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Solution vs. Budget Dilemma

Anthony Cole Training

There is an age-old debate about which came first, the chicken or the egg?

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It’s Fall! Do You Know What That Means?

Mr. Inside Sales

It means the magic selling season has begun. It means that regardless of how your year has gone so far, the perfect time to turn it around, to make and exceed your yearly quotas, is here. Now. Fall. It means that this is the time to recommit yourself, to dedicate yourself, to dream goals as big as you can—because you can make them all come true over the next three months.

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FUD Meets FOMO

Partners in Excellence

We and our customers live in worlds of paradox, uncertainty, confusion, complexity, overwhelm, overload, and constant change. Organizationally and individually, we are afraid of missing something—FOMO. We constantly move from one thing to another and then to the next. We see the latest technique, strategy du jour, technology, competitor and want to do the same thing.

Meeting 118