Sat.Feb 03, 2024 - Fri.Feb 09, 2024

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The Power of a Recognition Sales Culture

Steven Rosen

Rika Cuff , Senior Vice President of Scholastic and Champ Sales at Herff Jones, discusses the importance of sales leadership in sales culture development. She emphasizes the power of recognition and fostering a culture of trust and consistency. She highlights the impact of handwritten notes and personalized recognition on individuals and the overall company culture.

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Lost in the CRM forest?

Sales 2.0

I had a conversation this week with a business owner about how to improve their CRM data. It’s a conversation I’ve had many times over the years. It’s not that this business needs more data in its CRM or is missing an important prospect list. The CRM in question has plenty of contacts and accounts–think nearly a hundred thousand contacts. It’s that with this huge list of potential customers, the business is not actually easily able to sell.

CRM 195
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5 Quality Sales Activities Other Than Pitching and Closing

The Center for Sales Strategy

Spending time observing salespeople is something all leaders should do occasionally. You can learn so much more by observing first-hand how your salespeople interact with clients and customers. This can work by physically accompanying a salesperson in the field or translating to online sales by listening to sales calls or observing emails and chats.

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Leaders: Here’s How to Drive Seller Productivity in 2024

SBI Growth

Sellers today have an unenviable job: buyers are increasingly conservative, and deals are taking longer to close. A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity. For sales leaders seeking to escalate growth projections in 2024, it’s time to rethink how sales enablement should be done.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Should Your Company Hire a Fractional Sales Manager?

Anthony Cole Training

Many companies are struggling with finding talent in today’s environment, and it is particularly difficult to find top-notch sales management talent. Depending on the industry, this role can be a very expensive one to fill, and it is critical to get it right. Every organization needs to grow revenue, and this person is the driver of keeping your sales team focused on the right activities, target clients, industry knowledge, technology solutions, and most importantly, sales skills.

Hiring 254

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How to Make a Follow-Up Call That Gets Sales Meetings

Marc Wayshak

In a world filled with various methods to reach prospects, the follow-up call remains the gold standard for setting appointments. Repeatedly, we’ve witnessed that calls can consistently outperform cold emails. However, the key to success lies in having the right process and approach when making follow-up calls. This distinction can make all the difference between making 200 calls and securing zero appointments or making 200 calls and securing five appointments.

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4 Selfish Sales Tactics That Could Be Costing You Sales, According to Databox's CEO

Hubspot Sales

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward.

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An Introduction to Using AI in Sales Prospecting

RAIN Group

Unless you’ve been on an extended media break, you’re aware that artificial Intelligence (AI) is making a splash across all industries of business. I’ve seen this as a practitioner. I work closely with client organizations and collaborate with senior executives, and I’ve been getting a lot of questions lately about AI. What’s RAIN Group’s position on AI?

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Mastering the Art of Overcoming Cold Call Objections in Sales

Lead411

Mastering the Art of Overcoming Cold Call Objections in Sales Cold calling can be a daunting task for many sales professionals. It’s an essential part of the sales process, but it often comes with its fair share of objections. From “I’m not interested” to “I don’t have time,” these objections can be discouraging.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Appeal to Their Heads and Hearts

Steven Rosen

David Hennessy , the VP of Sales at Kite Pharma, delves into his transformative moment as a sales leader, stressing the significance of active listening and strategic questioning. He underscores the necessity for a well-defined and compelling strategy that is effectively communicated to the sales team. David also highlights the crucial balance between the strategy’s rational and emotional facets, resonating with intellect and emotion.

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The Rise of Conversational Marketing

Sales and Marketing Management

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The time to start experimenting is now. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

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10 Tips for B2B Marketers to Get Ahead in 2024

SBI Growth

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

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How to Identify Candidates Who Will Succeed in Your Sales Roles

Understanding the Sales Force

Suppose you have a project or task that you don’t particularly enjoy doing, but despite your lackluster feeling, must complete it. Do you seek out the most efficient way to complete the project or task, or default to the most inefficient way to complete it? Let’s take recruiting, selecting and hiring salespeople. For HR, that’s part of their job.

Hiring 207
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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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(3:41 Video) “Recognition’s Role: Cultivating a Culture of Appreciation”

Steven Rosen

In this 3:41 video , Rika Cuff discusses and shares her strategies for fostering a culture of recognition within organizations. She emphasizes the importance of consistency and accountability, highlighting the power of recognizing and appreciating the efforts of team members. Rika discusses how she incorporates recognition into her team meetings and the positive impact it has on morale.

Video 156
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Unleashing Marketing Potential Through Continuous Learning and Innovation

Sales and Marketing Management

The principle of never outgrowing learning is crucial to any business’s survival. How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.

Marketing 250
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The Way Things Are, The Way Things Might Be (Seduced By The Sounds Of Our Own Voices)

Partners in Excellence

Every day I think we have reached bottom with the level of stupid advice I see in my social feeds. Every day, I’m surprised that we can find new depths of stupidity. Sadly, too much of this is from smart people who should know better. Yet, somehow they are seduced by the sounds of their own voices reinforced by countless, “100% man…… Such great insight… Wow brilliant… !

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ZoomInfo Copilot: Data-Driven AI That Works for GTM

Zoominfo

Update: ZoomInfo Copilot is Live! Your team can start selling smarter and winning faster today with Copilot. Check out ZoomInfo founder and CEO Henry Schuck’s announcement post , detailing the vision and features that make Copilot a game-changing AI solution for today’s go-to-market teams. And dive into stories of how Copilot users have transformed their prospecting playbooks with intelligent account summaries, personalized email outreach, and real-time prospecting alerts that keep them ahead of

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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How to Win Over New Employees in Their First 30 Days

The Center for Sales Strategy

Your next hire is important! Right? It’s probably one of the top reasons managers tell me their job is hard. Finding talented people is difficult, and once you find them, hiring them and getting them onboarded is time-consuming and stressful. You have a lot to do, but investing time and energy in a few important onboarding disciplines can give you and your new hire a better chance for success.

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The Rise of Conversational Marketing

Sales and Marketing Management

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The time to start experimenting is now. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

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The Tenure Crisis……

Partners in Excellence

Preface: My apologies, this is very long. But it needs to be. The tenure crisis is not a simple issue. The impact of the tenure crisis robs all of us of opportunity. There is so much potential–both revenue growth, organizational and individual growth. We need to pay attention to, not adopt “work arounds.” We have a tenure crisis.

Churn 146
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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. But today’s outbound lead generation tactics are more than just dialing for dollars. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to le

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Universal’s Epic Universe Park Made Official

Grant Cardone

On January 30th, Universal revealed Epic Universe, its latest park initiative. These new lands are slated to open sometime in 2025 and is part of Universal’s recent investment in its physical attractions. Here’s what you need to know. Universal’s Epic Universe Park Soon to be Universal’s fourth park, Epic Universe is the result of a […] The post Universal’s Epic Universe Park Made Official appeared first on GCTV.

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Unleashing Marketing Potential Through Continuous Learning and Innovation

Sales and Marketing Management

The principle of never outgrowing learning is crucial to any business’s survival. How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.

Marketing 156
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How Much Time Are You Spending In The Field, With Your People?

Partners in Excellence

It’s SKO time of the year. In the meetings, I’ve been doing an informal survey of leaders, at all levels. I’ve been asking, “How much time are you spending in the field working with your people?” The answers, while not surprising are disappointing. So far, it looks like the average is somewhere around 15-20%. I ask, “How are you spending your time?

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Secrets Of Using AI for Smart Pricing Strategies

Fill the Funnel

Smart pricing strategies are essential for any business looking to remain competitive in today’s economy. With the rise of e-commerce and online marketplaces, local businesses face increased pressure to offer competitive prices. Artificial intelligence (AI) has emerged as a powerful tool for businesses looking to optimize their pricing strategies and stay ahead of the competition. […] The post Secrets Of Using AI for Smart Pricing Strategies appeared first on Fill the Funnel com.

Strategy 118
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Universal Music Group Pulls Music From TikTok

Grant Cardone

By the end of the month, you will see many of your favorite songs vanish from TikTok. The cause? Industry giant, Universal Music Group, is removing their tunes from the platform. This article breaks down the why — and the consequences — of this unprecedented move. What Music Disappears When Universal Music Group Does? As […] The post Universal Music Group Pulls Music From TikTok appeared first on GCTV.

Groups 117
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Encourage Your Team to Practice for Better Results

Smooth Sale

Photo by HK_M Attract the Right Job or Clientele: Encourage Your Team to Practice for Better Results Companies that do well model the better approach and encourage others to lead and do the same. Innovation puts companies on the leading edge, but striving to empower many within your reach allows more people to find the success they dream about. Today’s observation recalls the lyrics to ‘Fly Away with Me.’ by Tom Walker: ‘So come on, fly away with me To a place where we can be anyone we wanna be.

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We Know The Answers, But Do We Know What They Mean?

Partners in Excellence

We have all sorts of technologies that give us the “answers.” ChatGPT can answer just about any question imaginable (As long as the data is before April 2023). Where years ago, we struggled to find answers, now they are abundant. But we have some new challenges, “Do we understand what the answers mean and can we apply them to the specific situation?

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