Sat.Mar 13, 2021 - Fri.Mar 19, 2021

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How to Avoid Wasting Time on the Wrong Target Market

Sales and Marketing Management

The wrong target market is not limited to a sales problem. The damage starts with your lead generation system, then spreads to your entire business. Idioms about salespeople like “she could sell sawdust to a sawmill” have a fundamental flaw. Exceptional salespeople don’t waste their time on prospects who aren’t in their target market. Contrary […].

Marketing 284
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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service.

Lead Rank 246
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Is “Helping Our Customers” Incompatible With Selling?

Partners in Excellence

Recently, I’ve been reading a series of discussions debating the concept, “Can we really be driven by helping our customers while still focused on selling?” Some of the comments revolved around, “How can we sell if we are focused on being helpful? It’s incompatible to be driven by a goal to be selling a certain solution.” I have to confess reading the discussions several times, trying to understand the arguments being made.

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Don’t Forget The Follow Through

The Pipeline

By Tibor Shanto. Don’t roll your eyes, not another piece about remembering to reach out to a prospect or a client. I am speaking more of the follow-through in execution, completing the action that you initiate. The problem in most instances the fault is not with the rep, but the people who put them up to it. This piece is more to my fellow pundits, and sales disablement folk , when developing salespeople, don’t forget the follow-through.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Startups Almost Always Get The Sales Thing Wrong

Understanding the Sales Force

It's short article Friday. According to NetShopISP, there are about 305 million total startups created globally each year and around 1.35 million of those startups are tech related. Did you have any idea the number was that huge? Typically, founders of start ups put it all on the line - everything - their house, savings, loans from friends and family and perhaps bank loans, angel investments and more.

Banking 310

More Trending

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How to Make a Job Offer the Candidate Can't Refuse

Anthony Cole Training

Making a job offer that a candidate can’t refuse, needs to think over, or can use to get a better deal from their current employer can be a difficult task. In the 8th blog of our series No Assembly Required Hiring , we discuss how to properly set up the offer meeting to help improve the probability of getting a yes from your sales candidate.

Hiring 281
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5 Prospecting Mistakes You Can Avoid

The Pipeline

By Tibor Shanto. More often than not success is a question of mastering the simple and most common fundamentals. There is a reason why professional athletes practice the most likely things to happen versus the anomalies. Unlike athletes, once salespeople have a bit of success, they stop learning and practicing. If you have a base of accounts, you can probably get by for a time, but it eventually catches up.

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Boost Your Personal Power by Challenging the Way You Think

Sales and Marketing Management

Mid-flight, you hear a ding and the “fasten seat belt” light illuminates. Your heart rate surges and your stomach sours. The pilot announces you’ll be experiencing “rough air” for the next 20 minutes. You are anxious and feel out of control. The person next to you appears relaxed and doesn’t even bother to look up […].

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Is Centralizing Customer Success the Right Move to Deliver Growth?

SBI Growth

Customer Success (CS) teams originated in the mid-1990s in response to the sky-high failure rate of large-scale Customer Relationship Management (CRM) implementations.

Scale 207
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Remote Selling Viewpoints with George Donovan of Allego

SBI

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?

Hiring 164
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7 Successful Female-Owned Tech Companies and the Founders’ Grit

Zoominfo

“Women belong in all places where decisions are being made. It shouldn’t be that women are the exception” — Ruth Bader-Ginsburg. Women struggle for equal access in the technology space. According to Kornferry, women hold only 5 percent of CEO positions at the technology leadership level, with 10 percent holding CIO and CTO spots. But, if you think women in tech will stay in the shadows, think again.

Company 162
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Post-Mortems Are Not the End, But Rather the Beginning

Membrain

I wanted to share some thoughts on what should occur every time you lose a bid/potential order/piece of significant business and even more importantly what should happen when you win a bid/potential order etc.

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How CROs Gain Support from a Private Equity Backed Board

SBI Growth

You survived the rollercoaster of 2020. Now, you have 2021 ahead. It’s a new year, a fresh start, and the much-needed reset with your Board of Directors. Whether your business boomed in 2020 or busted, the expectations you set around.

Meeting 194
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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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3 Things Your Sales Team Needs for Better Virtual Selling

Alice Heiman

March 11th, 2021 marked the one-year anniversary of COVID-19 shutdowns. Soon following the shutdowns, many businesses in nearly every industry resorted to remote work to protect their employees and abide by social distancing guidelines. Many organizations quickly saw the benefits of remote work and have opted to keep this through 2021 and for the foreseeable future.

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When Prospects “Get” Your Value, You Get the Sale

SalesProInsider

We offer 30 minutes of free coaching focused on a specific sales situation of the person’s choice, which we call Sales Strategy Conversations. And in the last 20 of these Sales Strategy Conversations that I’ve had, 13 of them have focused on how to help prospects get the value of what the seller is offering and how to help that prospect make a more confident and quick buying decision. 13 out of 20 – so obviously this is a very important topic!

Lead Rank 147
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How to keep representativeness bias from killing your sales results

Membrain

Some of the worst mistakes we make in life we make without realizing their implications at the time. Sometimes, we don’t even know we’re making the mistake, and we may never know we made the mistake - but its effects will impact us regardless.

How To 157
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The Ultimate Beginner’s Guide to CRM

Nimble - Sales

Let’s get down to the basics: what exactly is a CRM system, and why the heck would you want one? Do you remember anyone’s phone number by heart, nowadays? I only know my own. Imagine having to not only manage phone numbers, but also email addresses, customer data, engagement histories, and business insights without the […]. The post The Ultimate Beginner’s Guide to CRM appeared first on Nimble Blog.

CRM 145
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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5 Key Social Selling Tips, According to Experts

Hubspot Sales

Social media is borderline-omnipresent nowadays, and that trend isn't exclusive to our personal lives. It's become a fact of professional life as well — particularly in the sales world. Solid social selling skills are transitioning from a nice-to-have to a need-to-have for sales professionals, but developing that kind of expertise is much easier said than done.

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The quick guide to sales multithreading

Nutshell

Sales multithreading is the process of connecting with multiple stakeholders at the companies you hope to sell products and/or services to. This is the opposite of single-threaded sales, which is defined as a one-on-one relationship between a buyer and a seller. To find success with this approach, you simply pinpoint the decision-maker at a company, build a relationship with them, and make them an offer they can’t refuse.

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How to Market Online Courses in 2021 (36 Proven Strategies)

Sell Courses Online

The post How to Market Online Courses in 2021 (36 Proven Strategies) appeared first on Sell Courses Online. … How to Market Online Courses in 2021 (36 Proven Strategies) Read the Post. The post How to Market Online Courses in 2021 (36 Proven Strategies) appeared first on Sell Courses Online.

Course 140
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Six Traits of a Successful Sales Leader

Sales Hacker

For every dozen sales professionals, there are only one or two who advance their career to the next level, growing into a sales leader. So what is the trend among the few who grow their careers from individual sales contributor to leader ? As someone who’s grown from an Inside Sales Consultant with absolutely no technical experience in sales to my most recent role as VP of Sales for Zillow Group Rentals, I have spent nearly a decade hiring hundreds of sales professionals and developing a handful

Hiring 137
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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WEBINAR: Morgan Ingram hosts “LinkedIn Sales Navigator” [Coming Soon!]

John Barrows

The post WEBINAR: Morgan Ingram hosts “LinkedIn Sales Navigator” [Coming Soon!] appeared first on JB Sales.

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Building a Buyer-Verified Pipeline

Engage Selling

In earlier times—let’s call it 2018—it was common for sellers to be exclusively in control of their sales pipeline. They built it and moved prospects through it based only on inputs that mattered to their organization. However, just because those … Read More » The post Building a Buyer-Verified Pipeline first appeared on The Sales Leader.

Pipeline 136
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Recruitment and Selection Is a Deadly Phrase in Talent Acquisition

The Center for Sales Strategy

There is an inherent danger in grouping two items together for conversational purposes, even when they go together. The danger is when they are always tied up in one phrase; they begin to sound like they are the same thing. Peanut butter and jelly go together, but they are not the same thing. The same rings true for recruitment and selection.

Groups 134
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How to Manage a Sales Org Spanning Two Continents and Two Cultures

Predictable Revenue

The standard SaaS startup model for a sales team is deeply ingrained in US business culture. But Billy’s sales team has been subverting this structure since the very beginning. The team itself is separated by 8,070 miles of land, water, and (sometimes spotty) internet connection. The post How to Manage a Sales Org Spanning Two Continents and Two Cultures appeared first on Predictable Revenue.

How To 133
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Psychology of Sales Gamification & How to Implement It, According to Sales Leaders

Hubspot Sales

Motivation is a key factor of sales success. Besides simply being motivated to do their job, sales professionals also need to be motivated to push past rejections, deals that fall through, and pipelines that are hard to manage. There are various tried and true methods that sales leaders can use to motivate their teams , like comprehensive training programs, building trust, and constructive feedback.

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Top 19 Real Estate Pros to Follow on Clubhouse

Nimble - Sales

In a digital-dominant world, new social platforms are popping up left and right to help people connect with their community and discover new groups of people with common interests. With that being said, Clubhouse is an emerging audio-chat iPhone app that launched in April 2020. People use Clubhouse to join learning sessions with influencers in […].

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Weekly Roundup: The Ben Franklin Close, Actionable Employee Retention Strategies + More

The Center for Sales Strategy

- MOTIVATION -. "Treat objections as requests for further information.". -Brian Tracy. - AROUND THE WEB -. > Does the Ben Franklin Close Still Work in 2021 – HubSpot. All of Benjamin Franklin's achievements are a credit to certain aspects of his personality — his patience, his rationality, his boldness, his bravery, and his fondness for pros-and-cons lists.

Closing 134