Sales and Marketing Management

DECEMBER 2, 2019

Author: Mark Thacker With Thanksgiving over and January fast approaching, sales leaders and teams are pivoting their focus to next year. As you set your sales team strategy for the upcoming year, it’s important to keep the current year in context. After all, when you're driving to a vacation destination, you can't plan how far you want to drive tomorrow if you don’t know where you will end up today.

Guarantee 199

Guarantee Face-to-face Forecasting Lead Generation 199

Mr. Inside Sales

DECEMBER 4, 2019

When was the last time you read the classic book: “A Christmas Carol,” by Charles Dickens? If it’s been a while, I highly recommend it. Dickens is a superb storyteller, and there is a reason this is a “classic.”. While reading this, it reminded me of an encounter I had that was a chilling reminder of the bad “Ghost of Christmas Future” I narrowly avoided all those years ago.

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Face-to-face Inside Sales Telemarketing Gatekeeper 157

The Sales Heretic

DECEMBER 3, 2019

Negotiation is an essential element of sales, not to mention other aspects of business. It’s vital for reaching mutually beneficial outcomes, closing more deals, and growing your business. And yet, there are times when it’s in your best interest NOT to negotiate. Here are eight of them. 1. When you don’t have to If you [.].

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Negotiation Closing Sales 206

No More Cold Calling

DECEMBER 6, 2019

Repeat After Me: I Will Not Cold Call. I want to scream every time I read articles about cold calling—the ones where “expert” cold callers explain how to capture a prospect’s attention in 10 seconds, craft a message to reach the decision-maker, navigate through gatekeepers, overcome sales resistance, create voicemail messages that will actually get your calls returned, and build a sales pipeline that can’t be beat.

Cold Calling 365

Cold Calling Social Media Telemarketing Referrals 365

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Intent

The Pipeline

DECEMBER 3, 2019

By Tibor Shanto. Every trade has schtick, specific things that they think they are expected to say or do. It is as though absent the schtick; you are not as expert as you claim. Sales, and the corner my fellow pundits and I occupy is no different. The right schtick helps uncover and align expectations, frame discussions, and lead to measurable progress.

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Decision Maker Face-to-face Buyer Sales 293

Sales 2.0

DECEMBER 6, 2019

You’ve heard this before but how much do you “walk the talk” when it comes to knowing your prospects? Information is power in sales. The more you know about your prospect and their situation, the more likely you are to make a sale. If you’re in the dark, you’re not likely to bring up the right topics at the right time, and you’re way more likely to get a stack of objections. 1.

Prospecting 243

Prospecting Promotion Objections Benefit 243

Zoominfo

DECEMBER 4, 2019

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

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Social Media How To Media Twitter 221

Connect2Sell

DECEMBER 4, 2019

ATD’s sales competency model builds on four foundational competencies: collaboration, solution, insight, and effectiveness.

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Sales 211

MTD Sales Training

DECEMBER 2, 2019

It is 6 to 7 times harder to convert a new customer than to sell to an existing one. This is exactly why Key Account Management is one of the most important aspects of the sales process and an integral facet of every single business. Being a successful account manager means more than knowing your customers, being proactive and quickly responding to queries.

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Account Face-to-face Ideal Customer Profile Lead Rank 201

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

No More Cold Calling

NOVEMBER 30, 2019

Even the CIA didn’t believe the truth when it was right in front of them. How could the CIA miss signals and overlook deception from a long-time work colleague—someone they believed had integrity? A person they knew to be upright, truthful, and who “played by the rules?” And if the best human lie detectors in the world can be fooled, how can any of us laypeople know when someone is telling the truth?

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Referrals Cold Calling Loyalty Fashion 197

SBI Growth

DECEMBER 6, 2019

It’s that time of year, crunch time for the revenue operations team. I am sure you have said to yourself that next year planning will begin months earlier. Either way, we are now less than two months from January 2020.

Revenue 38

Revenue Sales Territories Compensation 38

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. Instead, it can be as simple as rethinking the engine behind their current strategy and utilizing existing content. .

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ROI Top of Funnel Channels Lead Nurturing 177

Understanding the Sales Force

DECEMBER 2, 2019

This will be the 18th consecutive year that we attend the Boston Ballet's performance of the Nutcracker, and while it is the same performance every single year, it is a wonderful family tradition and we wouldn't miss it for the world. Traditions are important. They ground us, give us a sense of stability and purpose, and provide something that we can look forward to.

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Comparison Sales Process Sales Closing 177

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales Coaching

Mr. Inside Sales

NOVEMBER 30, 2019

What’s the number one blow off/stall prospects use these days? “Can you email that to me?”. They aren’t saying no, but they are still getting rid of you, aren’t they? And unfortunately, chasing down busy professionals—especially people who don’t want to be followed up with—will make reaching these prospects very frustrating… The solution? Be prepared with a good script and a good strategy.

Face-to-face 158

Face-to-face Gatekeeper Inside Sales Decision Maker 158

MTD Sales Training

DECEMBER 5, 2019

Episode 40: How to build goodwill with customers, 3 ways to become indispensable to your customer & a quote from Mary Kay Ash. In this episode, we look at how you can build goodwill your customers. Our Skills Pill looks at 3 ways to become indispensable to your customer, by looking at things from their perspective, not ours. And our Inspire Me quote comes from Mary Kay Ash.

Customer 156

Customer How To Training Sales 156

SBI Growth

DECEMBER 4, 2019

The Importance of Internal Market Intelligence Distribution and Utilization in Gtm Strategy.

Distribution 156

Distribution Strategy Marketing Ideal Customer Profile 156

Understanding the Sales Force

DECEMBER 4, 2019

Just when it seems that I don't have any more articles to write, another year has passed and I've now surpassed 1,800 articles on my Blog. As with any other year, some are really good and some aren't as good but I try to inject my style of using analogies because everywhere I look I see a correlation to sales and sales leadership.

Sales Leadership 31

Sales Leadership Sales Consultative Selling Pipeline 31

Advertisement

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Hiring

Anthony Cole Training

DECEMBER 2, 2019

In this blog post, we discuss the idea that prospects are like fruit and vegetables in the produce section of your local grocery – they are all perishable!

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Prospecting Hiring Insurance Insurance 156

Membrain

DECEMBER 1, 2019

In a recent article for the CEB, Andrew Kent posed the question “Are your reps bartenders or personal trainers?” It’s a great question, a wonderful analogy, and a concept that deserves a broader exposure.

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ACT Sales Sales Management 141

Hubspot Sales

DECEMBER 6, 2019

Consistency and efficiency are built into any successful sales team. As a manager, you want your team to consistently demonstrate an understanding of what you expect from them. You want them to efficiently deliver the results you need on the budget you’re working with. Consistently efficient — that’s an ideal sales team. But that need for consistency and efficiency isn’t specific to the team itself.

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Face-to-face Meeting Film Sales Meeting 133

Igniting Sales Transformation

DECEMBER 1, 2019

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. The annual sales kick off (SKO) meeting. As the term implies, a sales kick-off meeting is meant to be a sales reset. An opportunity to review what worked and what didn’t in the prior year while also creating the positive momentum needed to achieve sales goals for the year ahead.

Meeting 130

Meeting Decision Maker Revelation ACT 130

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Account Based Marketing

Anthony Cole Training

DECEMBER 5, 2019

Salespeople are often fooled that the opportunities in their pipeline are more qualified or closer to closing than reality suggests.

Tools 121

Tools Pipeline Closing Opportunity 121

SalesProInsider

DECEMBER 4, 2019

We’ve attended several weddings this past month – we’re in that stage of life! And in listening to the stories of these new couples, no matter how they initially met, there was time, shared experiences, and getting to know each other before the engagement proposal. Premature Proposals Lead to Broken Engagements. Yet in sales…I see buyers ask for a proposal from well-meaning sellers before this “courtship” – and too many sellers anxiously agreeing to put something together.

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Proposal Lead Rank Lead Scoring Energy 120

Hubspot Sales

DECEMBER 3, 2019

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 billion in 2018. In other words, the CRM market is an absolute powerhouse. As the market continues to expand and more businesses start to rely on these platforms, having a picture of what CRMs are and what they do is becoming an absolute must for business owners and their employees.

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CRM Software Software Analytics 131

Anthony Iannarino

NOVEMBER 30, 2019

Desire to Win : You aren’t going to win if you can live with a loss. You are not going to win if there isn’t something burning inside you. The burning desire is the starting point of winning. You have to want it like you want your next breath. You have to feel it, like a hunger , an unquenchable, insatiable need, one that isn’t easily going to be assuaged.

Face-to-face 116

Face-to-face Competition Opportunity Resources 116

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Close.io

DECEMBER 3, 2019

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. Occasionally though, you need to go back to the drawing board and find out the gaps in your selling process. You can revisit the fundamentals of selling, acquire a new soft skill that will enable you to close more deals, or simply leisurely read some sales an

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Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Grant Cardone

DECEMBER 3, 2019

It’s that time of year again. The holidays are rapidly approaching, which means the movie “ The Grinch ” will be played on laptops around the nation. You can learn something from that movie, by the way. To refresh your memory on this classic, there lived a green, revenge-seeking Grinch who wanted to ruin the Holiday plans for citizens of Whoville. So he stole all their presents, took their Christmas lights, and tried to take all their holiday cheer.

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Conference Competition Resources Tools 105

BrainShark

DECEMBER 4, 2019

Brainshark has acquired Rekener, Inc., a sales scorecard and data analytics platform that helps customers dramatically improve their sales team performance.

Analytics 20

Analytics Data Customer Sales 20