Is Your Sales Force More Like a Dunkin', Starbucks or Panera Drive Thru?
Understanding the Sales Force
JANUARY 21, 2020
On a frigid New England morning, I pulled into a Dunkin' drive thru and noticed that there were only ten cars ahead of me and that meant that it shouldn't take more than five minutes to get through the fast-moving line. Contrast that to the Starbucks drive thru. There were five cars ahead of me and that could take from ten to fifteen minutes because of how long it takes to prepare beverages at Starbucks.
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