Why hide the Authentic You from Your Professional Stories?
Babette Ten Haken
JANUARY 2, 2020
When your Authentic You is not part of the professional stories you tell, your stories are less-than-believable. As a result, the folks listening to your stories are left with no conclusion and one question: SO WHAT? Because instead of authenticity, you tell: Products and services, features and benefits stories. You tell traditional-sounding, buying-and-selling or STEM-based explanatory stories.
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