Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

No More Cold Calling

JANUARY 10, 2019

Asking for referrals might be hard, but it pays off big! Ask most anybody for the secret to how to get referrals, and they’ll probably tell you the first step is to simply ask. That might be true, but it’s far easier said than done. Whether you’re a sales newbie or a veteran rainmaker, asking is hard. Apparently, it’s even harder for many men. Two guys in their early 50s recently told me they felt uncomfortable asking.

Referrals 309

Referrals How To InsideSales Cold Calling 309

The Sales Heretic

JANUARY 8, 2019

I have weird feet. Seriously. My forefeet are wide, I have very long toes, and my right foot is nearly a half size larger than my left. Which makes shoe shopping a challenge. Roughly 98% of the shoes I try on don’t fit comfortably. So when I recently purchased several pairs of shoes online, I [.].

Prospecting 223

Prospecting Sales 223

SBI Growth

JANUARY 11, 2019

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235

Marketing Sales Leadership Revenue Leads 235

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Intent

Sales and Marketing Management

JANUARY 9, 2019

Author: Ken Rutsky Albert Einstein thought about big things: space and time; the size, origin and destination of the Universe. Most of us business-to-business marketers are a bit more limited: Customers and competitors; the size and future of our market share. But one thing is pretty clear, it’s all relative. "Relativity teaches us the connection between the different descriptions of one and the same reality.". – Albert Einstein.

Relationals 239

Relationals Competition B2B Sales Methodology 239

Understanding the Sales Force

JANUARY 7, 2019

Image Copyright iStock Photos. Have you ever watched a news program where they presented poll results, like the number of people in favor of legalizing marijuana? The poll shows popular opinion, but not the facts, logic, or impact on arrests, the economy, traffic accidents, unemployment, addiction, death rates, etc. There is a huge difference between people's often uninformed opinions, versus what the facts might suggest.

Sales Management 226

Sales Management Report Groups Objections 226

The Pipeline

JANUARY 8, 2019

By Tibor Shanto. Professional who excel understand that there is more to that success than just core skills. Beyond how they execute their craft, other life skills can enhance the experience for participants and the outcome. One element many top performers employ is a touch of theatre. Whether you call it “bedside manner,” “courtroom presence,” or good old swagger, there is no question that little theatre art in high school can pay big dividends down the line.

Face-to-face 223

Face-to-face ACT Quota Territories 223

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Where could they be going wrong? Imagine for a moment that you’re a sales manager evaluating how to deliver a sales enablement program that will benefit both new hires who need to hit the ground r

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

Connect2Sell

JANUARY 9, 2019

There’s no such thing as a natural-born salesperson.

How To 213

How To Sales 213

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

SBI Growth

JANUARY 10, 2019

“To increase the value of our business by 2-3.5x all we need to do is convert to a SaaS based pricing model? Let’s do it!” I hope your CFO does not believe it is that simple. Unfortunately, we hear from.

Margin 189

Margin Benefit Enterprise Enterprise 189

The Pipeline

JANUARY 10, 2019

By Tibor Shanto. The great thing about living in Toronto, is the great diversity we enjoy in all aspects of our lives. As a Sales professional, I have had the opportunity to work with a great group of sellers who have challenged and been challenged by their chosen profession, their customers and employers. And while there are many similarities among and between consistently high performers, you quickly learn that Sales is not a monolithic experience, and the most successful take in as many div

Networking 189

Networking Retention Groups Meeting 189

Score More Sales

JANUARY 11, 2019

RESOURCE #1. Max Altshuler and Sales Hacker’s Ten Most Important Sales Trends that Will Define 2019 (and Predictions). RESOURCE #2. Sales Development Resources: The updated Tenbound blog , with webinars, nearly 100 podcasts, and more. Get an overview of all the resources in a video by David Dulany.

Resources 176

Resources Webinar Metrics Trends Video 176

MTD Sales Training

JANUARY 10, 2019

Years ago, when I was on holiday in Disneyland, my family and I were enjoying a drink and some snacks when we were approached by one of the sales staff from the resort we were staying at. He recognised us and got us into conversation about our holiday. Of course, I recognised immediately that he was trying to up-sell us on some tickets for the resort, and I braced myself for a sales pitch.

Prospecting 163

Prospecting How To Exact Up-Sell 163

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales Coaching

SBI Growth

JANUARY 8, 2019

I recently interviewed the CEO of a Fortune 500 company. We were discussing the difference between her A-player Marketing Leaders and their peers. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

Promotion 180

Promotion Marketing Company Resources 180

Mr. Inside Sales

JANUARY 11, 2019

Hope you’re enjoying the NFL playoffs. A client and I were talking about that Bear/Eagles game a week ago, and (besides the Bear’s kicker—I do feel bad for him), we were talking about that last scoring drive of the Eagles. How they went for it on 4 th down with 56 seconds left—and scored the winning touchdown. That reminded me of what I was taught when I was new on the phone: that the sale doesn’t start until the fourth or fifth no.

Closing 150

Closing Objections Inside Sales Sales 150

DiscoverOrg Sales

JANUARY 8, 2019

I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves.

Data 149

Data B2B Intent Data Intent 149

Anthony Cole Training

JANUARY 11, 2019

Prospecting for salespeople is often a struggle due to varying factors including their ability to stay committed to the process and overcome rejection.

Prospecting 146

Prospecting Cold Calling Networking Sales Management 146

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Hiring

SBI Growth

JANUARY 7, 2019

All hard work has been completed. Your organization is ready to launch your brand new product going into the new year. The Product organization has done all the pre-launch planning correctly. The Marketing function has created the necessary collateral to.

Forecasting 180

Forecasting Collateral Marketing System 180

Hubspot Sales

JANUARY 9, 2019

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process. But regardless of how much technology advances, it’ll never replace the real estate middleman — the agent.

Real Estate 144

Real Estate Paid Content Hiring Advertising 144

Jeffrey Gitomer

JANUARY 7, 2019

It's interesting to me that at the end of the year, people are always interested in your biggest success, or your biggest failure, in the year that's ending. They also want to know what you have resolved to do new and better next year. Everyone wants you to write down your goals, your plans, your dreams, or, in the short term, your New Year's resolutions.

Revelation 138

Revelation Sales 138

Grant Cardone

JANUARY 11, 2019

Every time you see others achieving greatness, do you ever wonder, Why am I not doing that? Those succeeding big aren’t necessarily smarter than you. They may not work harder than you. So, why them and not you? The fact is you could be a millionaire, even a billionaire. To get more and more in life, not just financially but in ANY area, it will require you to never sell out and settle for “enough”.

Conference 133

Conference Closing Up-Sell Motivation 133

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Account Based Marketing

Close.io

JANUARY 7, 2019

As a founder, there’s nothing more exciting (and stressful) than launching a product. You’ve sat back for a few rounds, watched the game get played, and now you’ve got a winning hand and are ready to go all in. But betting with even the best odds is still a gamble. And without a solid product launch plan, you’re leaving too much to chance. Over the years, I’ve coached hundreds of founders on how to launch a product (and personally launched a number of my own, most of which failed , but ultimatel

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Hubspot Sales

JANUARY 7, 2019

In this rapidly changing sales environment, there is often a stark disconnect between what management sees or does and what reps want or need. While sales productivity is a key revenue driver, higher activity volume doesn't always mean that key metrics like close rate or average selling price goes up. 49% of organizations have zero or limited means of measuring sales productivity.

Sales Management 144

Sales Management Quota Margin Hubspot 144

BrainShark

JANUARY 10, 2019

If sales enablement wants to keep moving in the right direction, research shows that many of them can and should continue to improve in a few key areas.

Sales Enablement 125

Sales Enablement Research Sales 125

John Barrows

JANUARY 9, 2019

Sales shouldn’t be thought of as trying to “sell” anyone anything. We are either helping people achieve their goals or solve their problems. That’s the mentality we need to have. If you’re trying to sell people something they don’t need and using tactics to convince people to do something they otherwise wouldn’t do, then you’re the reason the profession of sales has such a negative perception.

Margin 112

Margin Sales Qualified Lead Inbound Decision Maker 112

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Vengreso

JANUARY 10, 2019

Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts. Sales leadership is a key piece of organizational success – it can determine the outcomes of a sales team more powerfully than anything else. My guest on this episode of #SellingWithSocial knows that as well as anyone. Kyle Porter is the co-founder and CEO of Salesloft – a global business that serves the sales industry with amazing personalization and email delivery systems and assessment.

Sales Leadership 111

Sales Leadership SAP Top of Funnel Hiring 111

Hubspot Sales

JANUARY 10, 2019

Whether you're doing your own accounting with accounting software , or you hired an accountant to prepare your financial statements, you've likely seen the balance sheet. The balance sheet, along with the income statement and statement of cash flows provides an overview of a business' financial standing. Why is the balance sheet important? It's used by business owners and investors to see what the company owns and what it owes, and its primary use is to track earnings and spending.

Analysis 139

Analysis Account Licensing Government 139

Costello

JANUARY 9, 2019

No matter what you’re selling, great discovery calls are all about asking the right questions. Questions keep the focus 100% on the customer’s needs, not the salesperson’s goals. Questions help you find out what they want and need while simultaneously giving the impression that you have solved problems like theirs for people like them. But, what questions should you ask?

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111