GDPR Could Cut Your Sales Pipeline in Half—Here’s What You Can Do About It
Sales Hacker
MAY 2, 2018
Your sales and marketing teams may experience a serious pipeline drought when GDPR (General Data Protection Regulation) goes into effect on May 25. Why’s that? Because your contactable marketing list may be cut in half. The standards for achieving consent on your marketing list will become much higher, and a huge portion of many companies’ email lists will be considered non-compliant with GDPR.
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